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Klarna: MIRIMAR的四个四分之一大小的牛仔
案例简介:
Klarna: MIRIMAR的四个四分之一大小的牛仔
案例简介:
Klarna: The Four Quarter-Sized Cowboys by MIRIMAR
案例简介:
Klarna: The Four Quarter-Sized Cowboys by MIRIMAR
案例简介:
Klarna: MIRIMAR的四个四分之一大小的牛仔
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Klarna: The Four Quarter-Sized Cowboys by MIRIMAR
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On Sunday (7 February) the global shopping and payment service Klarna revealed its first-ever Big Game campaign. ‘The Four Quarter-Sized Cowboys’ spot was created with LA-based creative agency Mirimar.A comedic and harmony-filled adventure of four unlikely cowboys, it featured actress and comedian Maya Rudolph in the roles of four quarter-sized, singing cowboys, each with their own distinct style and personality. Riding into a modern-meets-classic Western town, the quartet discover and purchase the perfect pair of cowboy boots, illustrating why getting what you love and paying for it over four small payments with Klarna is the smarter way to shop.The characters played by Rudolph personify Klarna’s 'Pay in 4’ offering, which enables customers to shop anywhere online and pay in four, interest-free payments. CreditsBrand: KlarnaAgency: MirimarClient: Klarna CMO: David SandstromVP of Marketing: Daniel JonténHead of Marketing, U.S: Megan GokeyBrand Lead: Joel Sussman Marketing Manager: Jana Bertram Social Lead: Mary Manzo PR Lead: Sarah Ponthieu Strategy: Olivia ButterDesign Leads: Camilla Birkström & Matthew WengerCopywriter: Camille MusonProduction Lead: Leo HolteHead of Brand Studio US: Liz BeebeAgency: Mirimar - Los Angeles Founder & Chief Creative Officer: John McKelveyCo-founder & Managing Director: Luke McKelveyCreative Director: Jon MarshallCreative Director: Johan Arlig Design Director: Mariola BruszewskaHead of Production: Kristine LingExecutive Producer, Stills: Miranda Kendrick Group Account Director: Lily WatersGroup Account Director: Alyssa RamseyBusiness Affairs: Nancy EspinalProduction: Biscuit FilmworksDirector: Andreas NilssonPartner / Managing Director: Shawn LacyExecutive Producer: Holly VegaHead of Production: Sean MoodyProducers: Karen O’Brien / Jay VealProduction Supervisor: Jen BerryDP: Alexis ZabeProduction Designer: Alexis RossCostume Designer: Christina BlackallerEditorial: CabinEditor: Chan HatcherAssistant Editor: Connie ChuangManaging Partner: Carr SchillingHead of Production: Liz LydeckerExecutive Producer: Adam BechtSenior Producer: Michelle DorschVisual Effects: KevinTim Davies - Executive Creative Director/PartnerMike Dalzell - Head of CGSue Troyan - Sr. Executive Producer / PartnerJami Schakel - Sr. VFX ProducerAndrew Cowderoy - VFX Producer3DCarl HardersMatt LongwellBryan Repka2DRobert MurdockSusanne Scharping Tim BirdAudio Finishing + Additional Sound Design: Barking OwlCreative Director: Kelly BayettExecutive Creative Producer: Ashley BentonSound Design + Mix: Mike FranklinMusic + Sound Design: Walker Executive Producers: Sara Matarazzo / Stephanie PigottMusic Producer: Danielle Soury Telecine: Company 3Colorist: Sofie BorupProducer: Alexandra LubranoStills Photography Photographer: Zach GoldProducer: Michael ‘Skiny’ Power, Cowboys An IndiansProduction Designer: Michael SturgeonMedia Agency: Noble PeopleDigital and Social Agency: Movement StrategyPR Agency: 160/90
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