The Fish|短视频|广告营销案例【ADGuider广告指南】

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鱼

案例简介：简要解释鱼。我们打开房间里的低矮图片，除了中间的儿童滑块之外，房间里都是空的。在滑梯的顶部有一个相当大的滑翔鲑鱼平衡。在来回摆动一点后，鲑鱼最终会翻过来，开始滑下滑梯。当它光滑的表面给它带来相当大的滑动速度时，它会发出一种美妙的声音，吸引你进入画面。当它进入地板时，它似乎获得了更多的速度，并开始向相机旋转。鲑鱼不停地旋转，在镜头前完美地停止。如果是花样滑冰，那将是 10 分，但现在我们只是切入包装，突出了我们刚刚看到的单词: smooth。克拉纳。Smooth 在线支付。条目摘要 Klarna 是瑞典在线支付市场的领导者。它也是欧洲增长最快的公司之一。在这个互联网支付公司 Klarna 的瑞典网站上，一条大鱼在滑下并穿过抛光的地板之前，在儿童滑梯的顶部摆好自己。一个视觉隐喻，传达了 Klarna 提供的流畅支付服务。

鱼

案例简介：Brief Explanation The Fish.We open up on low picture in room that’s completely empty except from a children’s slider in the middle of it. On top of the slide there’s a quite large glistering salmon balancing. After wobbling back and forth a bit the salmon eventually tips over and start sliding down the slide. It casts a schwooshing nice sound that draws you into the picture when its smooth surface gives it quite some speed down the slide. When it enters the floor it seems to gain even more speed and starts spinning in pirouettes towards the camera. The salmon keeps spinning and stops just perfectly in front of the camera. If it would have been figure skating it would have been a 10, but now we just cut to pack and highlights the word that sumps up what we’ve just seen: SMOOOTH. Klarna. Smoooth online Payments. Entry Summary Klarna is the market leader in Sweden for online payments. It´s also one of Europe´s fastest growing companies. In this Swedish spot for internet payment company Klarna, a large fish poises itself at the top of a children's slide before gliding down and across a polished floor. A visual metaphor that conveys the smooth payment service Klarna offers.