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Cansa 黑色素瘤
案例简介：简要解释 执行 人们更关心汽车上的斑点，而不是身体上的小痕迹。因此，为了强调皮肤癌的危险，我们用低 tac 粘合剂贴纸制作了 “汽车 melanomas”，并把它们放在停在繁忙海滩附近的汽车上。这些贴纸看起来像是对车门的损坏。但是当忧心忡忡的主人把贴纸拿掉时，他们发现它们实际上是鼓励他们在附近的一个弹出 CANSA 诊所进行免费皮肤测试的凭证。 活动描述 人们更关心汽车上的斑点，而不是身体上的小痕迹。因此，为了强调皮肤癌的危险，我们用低 tac 粘合剂贴纸制作了 “汽车 melanomas”，并把它们放在停在繁忙海滩附近的汽车上。这些贴纸看起来像是对车门的损坏。但是当忧心忡忡的主人把贴纸拿掉时，他们发现它们实际上是鼓励他们在附近的一个弹出 CANSA 诊所进行免费皮肤测试的凭证。 BriefWithProjectedOutcomes N/A 战略 -以令人惊讶但相关的方式吸引人们的注意力。-让他们尽可能容易地检查皮肤。-以令人难忘的方式教育他们紫外线和癌症。 相关性 “汽车 melanoma” 激活是一个主要的 CANSA (南非癌症协会) 运动的一部分，旨在提高人们对皮肤癌的认识。CANSA 希望鼓励人们利用海滩和其他人们暴露在阳光下的地方附近的弹出式 CANSA 诊所。我们的想法允许人们在轻松的环境中与 CANSA 进行一对一的身体互动。这种激活使得看太阳黑子的过程比传统的预约皮肤专家的过程要快得多，也简单得多。 概要 南非的紫外线指数在世界上排名第二。南非 30% 的癌症与皮肤有关。问题是，南非人喜欢花时间在阳光下，但是他们没有花足够的时间检查皮肤上的太阳斑。提高对皮肤癌危险的认识。让人们知道如果早期发现很容易治疗。让人们养成定期检查皮肤的习惯。强调 CANSA 在对抗皮肤癌中的作用。目的: 给人们一个免费检查皮肤的机会。发现可疑的太阳黑子，并确保人们得到相关的治疗。传递关于紫外线的危险以及如何保护自己免受紫外线伤害的信息。 结果 结果:-超过 78,000 人。-确定了 169 个危险的黑色素瘤。
Cansa 黑色素瘤
案例简介：BriefExplanation Execution People care more about spots on their cars than they do about little marks on their bodies. And so, to highlight the dangers of skin cancer, we made ‘Car Melanomas’ out of low-tac adhesive stickers and placed them on cars parked near busy beaches. The stickers looked like damage to the doors of cars. But when the worried owners lifted the stickers off, they found they were actually vouchers encouraging them to have a free skin test at a nearby pop-up CANSA clinic. CampaignDescription People care more about spots on their cars than they do about little marks on their bodies. And so, to highlight the dangers of skin cancer, we made ‘Car Melanomas’ out of low-tac adhesive stickers and placed them on cars parked near busy beaches. The stickers looked like damage to the doors of cars. But when the worried owners lifted the stickers off, they found they were actually vouchers encouraging them to have a free skin test at a nearby pop-up CANSA clinic. BriefWithProjectedOutcomes N/A Strategy - Grab people’s attention in a surprising but relevant way.- Make it as easy as possible for them to get their skin checked out. - Educate them about UV rays and cancer in a memorable manner. Relevancy The ‘Car Melanoma’ activation was part of a major CANSA (Cancer Association of South Africa) drive to create awareness around skin cancer. CANSA wanted to encourage people to make use of pop-up CANSA clinics near beaches and other places where people are exposed to the sun. Our idea allowed people to physically interact with CANSA on a one-to-one basis and in a relaxed environment. The activation made the process of having sun spots looked at a lot quicker and simpler than having to go the conventional route of making an appointment with a skin specialist. Synopsis SITUATIONSouth Africa has the second highest UV index in the world. 30% of all cancers in South Africa are skin related. The trouble is, South Africans love spending time in the sunshine, but they don’t spend enough time checking for sun spots on their skin. BRIEFRaise awareness around the dangers of skin cancer. Let people know it’s easily treated if detected early. Get people into the habit of having regular check ups on their skin. Highlight the role of CANSA in fighting skin cancer. OBJECTIVESGive people an opportunity to have their skin examined for free. Detect suspicious sunspots and make sure peopley get the relevant treatment. Impart information regarding the dangers of UV rays and how to protect yourself from them. Outcome RESULTS:- Over 78,000 people reached. - 169 Dangerous melanomas identified.
Cansa Melanoma
案例简介：简要解释 执行 人们更关心汽车上的斑点，而不是身体上的小痕迹。因此，为了强调皮肤癌的危险，我们用低 tac 粘合剂贴纸制作了 “汽车 melanomas”，并把它们放在停在繁忙海滩附近的汽车上。这些贴纸看起来像是对车门的损坏。但是当忧心忡忡的主人把贴纸拿掉时，他们发现它们实际上是鼓励他们在附近的一个弹出 CANSA 诊所进行免费皮肤测试的凭证。 活动描述 人们更关心汽车上的斑点，而不是身体上的小痕迹。因此，为了强调皮肤癌的危险，我们用低 tac 粘合剂贴纸制作了 “汽车 melanomas”，并把它们放在停在繁忙海滩附近的汽车上。这些贴纸看起来像是对车门的损坏。但是当忧心忡忡的主人把贴纸拿掉时，他们发现它们实际上是鼓励他们在附近的一个弹出 CANSA 诊所进行免费皮肤测试的凭证。 BriefWithProjectedOutcomes N/A 战略 -以令人惊讶但相关的方式吸引人们的注意力。-让他们尽可能容易地检查皮肤。-以令人难忘的方式教育他们紫外线和癌症。 相关性 “汽车 melanoma” 激活是一个主要的 CANSA (南非癌症协会) 运动的一部分，旨在提高人们对皮肤癌的认识。CANSA 希望鼓励人们利用海滩和其他人们暴露在阳光下的地方附近的弹出式 CANSA 诊所。我们的想法允许人们在轻松的环境中与 CANSA 进行一对一的身体互动。这种激活使得看太阳黑子的过程比传统的预约皮肤专家的过程要快得多，也简单得多。 概要 南非的紫外线指数在世界上排名第二。南非 30% 的癌症与皮肤有关。问题是，南非人喜欢花时间在阳光下，但是他们没有花足够的时间检查皮肤上的太阳斑。提高对皮肤癌危险的认识。让人们知道如果早期发现很容易治疗。让人们养成定期检查皮肤的习惯。强调 CANSA 在对抗皮肤癌中的作用。目的: 给人们一个免费检查皮肤的机会。发现可疑的太阳黑子，并确保人们得到相关的治疗。传递关于紫外线的危险以及如何保护自己免受紫外线伤害的信息。 结果 结果:-超过 78,000 人。-确定了 169 个危险的黑色素瘤。
Cansa Melanoma
案例简介：BriefExplanation Execution People care more about spots on their cars than they do about little marks on their bodies. And so, to highlight the dangers of skin cancer, we made ‘Car Melanomas’ out of low-tac adhesive stickers and placed them on cars parked near busy beaches. The stickers looked like damage to the doors of cars. But when the worried owners lifted the stickers off, they found they were actually vouchers encouraging them to have a free skin test at a nearby pop-up CANSA clinic. CampaignDescription People care more about spots on their cars than they do about little marks on their bodies. And so, to highlight the dangers of skin cancer, we made ‘Car Melanomas’ out of low-tac adhesive stickers and placed them on cars parked near busy beaches. The stickers looked like damage to the doors of cars. But when the worried owners lifted the stickers off, they found they were actually vouchers encouraging them to have a free skin test at a nearby pop-up CANSA clinic. BriefWithProjectedOutcomes N/A Strategy - Grab people’s attention in a surprising but relevant way.- Make it as easy as possible for them to get their skin checked out. - Educate them about UV rays and cancer in a memorable manner. Relevancy The ‘Car Melanoma’ activation was part of a major CANSA (Cancer Association of South Africa) drive to create awareness around skin cancer. CANSA wanted to encourage people to make use of pop-up CANSA clinics near beaches and other places where people are exposed to the sun. Our idea allowed people to physically interact with CANSA on a one-to-one basis and in a relaxed environment. The activation made the process of having sun spots looked at a lot quicker and simpler than having to go the conventional route of making an appointment with a skin specialist. Synopsis SITUATIONSouth Africa has the second highest UV index in the world. 30% of all cancers in South Africa are skin related. The trouble is, South Africans love spending time in the sunshine, but they don’t spend enough time checking for sun spots on their skin. BRIEFRaise awareness around the dangers of skin cancer. Let people know it’s easily treated if detected early. Get people into the habit of having regular check ups on their skin. Highlight the role of CANSA in fighting skin cancer. OBJECTIVESGive people an opportunity to have their skin examined for free. Detect suspicious sunspots and make sure peopley get the relevant treatment. Impart information regarding the dangers of UV rays and how to protect yourself from them. Outcome RESULTS:- Over 78,000 people reached. - 169 Dangerous melanomas identified.
Cansa 黑色素瘤
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Cansa Melanoma
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基本信息
- 广告战役： #Cansa-推广与活动-4a02#
- 广告品牌： Cansa
- 发布日期： 2000
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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