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为丹麦做这件事
案例简介：描述客户的简报: 间谍旅行想通知丹麦人他们提供城市假期，并向这些目的地出售更多假期。 促进发展: 我们支持这个国家 27 年低出生率的热门问题，并利用丹麦人在城市假期有 46% 的性生活来解决人口问题。 我们的逻辑是城市假期会导致更多的浪漫，浪漫会导致更多的性，更多的性会导致更多的孩子。因此，间谍旅行可以在解决丹麦问题方面发挥积极作用。 间谍旅行希望通过促销活动将他们对城市目的地的销售额增加 5%。 结果: 这场运动仅在丹麦就产生了 60 多个媒体报道，包括。国家电视台早间节目的 3 小时主题。有 1310万次暴露，310万的估计广告价值以及 1,490% 的投资回报率。 在国际上，它创造了 + 300 个媒体剪辑 (如《华盛顿邮报》、《卫报》、《 Mashable 》、《赫芬顿邮报》、英国广播公司)，估计全球覆盖范围为 + 10000万 在 Mashable 的病毒视频图表上，大量在线传播 + 680万次，是 “全球最受欢迎的广告”，并产生了 450,000 多次社交活动。 最重要的是，销售额比去年增长了 95%。 与产品/服务的相关性: 目标群体主要是 30 + 夫妇。他们去城市度假，目的是重振他们的关系，并在日常生活不受干扰的情况下浪漫。这场运动为这些人和我们一起度假提供了额外的激励。
为丹麦做这件事
案例简介：Describe the brief from the client: Spies Travel wanted to inform the Danish people that they offer city holidays, and sell more holidays to these destinations. Promotion Development: We piggybacked a topical issue of the country’s 27-year-low birthrate, and used the insight that Danes have 46% more sex on city holidays to come with a solution to the population issue. Our logic was that city holidays lead to more romance, romance leads to more sex and more sex leads to more children. Therefore Spies Travel could play an active role in solving Denmark’s problem. Spies Travels hoped to increase their sales to city destinations by 5% through the promotion. Results: The campaign generated more than 60 media stories in Denmark alone, incl. a 3 hour theme on a morning-show on national TV. There were 13.1 million exposures, a 3.1 million estimated ad-value as well as 1,490% ROI on the PR. Internationally, it created +300 media clips (e.g. Washington Post, Guardian, Mashable, Huffington Post, BBC) with an estimated global reach of +100 million Massive online spread of +6.8 million views and was ‘Globally most shared ad’ on Mashable’s Viral Video Chart’, and it generated more than 450,000 social actions. Best of all, sales show a 95% rise compared to last year. Relevancy to Product/Service: The target group are mainly 30+ couples. They go on city holidays with the intention of revitalising their relationship, and have some romance without the interference of everyday life. The campaign offered extra incentive for these people to take a holiday with us.
DO IT FOR DENMARK
案例简介：描述客户的简报: 间谍旅行想通知丹麦人他们提供城市假期，并向这些目的地出售更多假期。 促进发展: 我们支持这个国家 27 年低出生率的热门问题，并利用丹麦人在城市假期有 46% 的性生活来解决人口问题。 我们的逻辑是城市假期会导致更多的浪漫，浪漫会导致更多的性，更多的性会导致更多的孩子。因此，间谍旅行可以在解决丹麦问题方面发挥积极作用。 间谍旅行希望通过促销活动将他们对城市目的地的销售额增加 5%。 结果: 这场运动仅在丹麦就产生了 60 多个媒体报道，包括。国家电视台早间节目的 3 小时主题。有 1310万次暴露，310万的估计广告价值以及 1,490% 的投资回报率。 在国际上，它创造了 + 300 个媒体剪辑 (如《华盛顿邮报》、《卫报》、《 Mashable 》、《赫芬顿邮报》、英国广播公司)，估计全球覆盖范围为 + 10000万 在 Mashable 的病毒视频图表上，大量在线传播 + 680万次，是 “全球最受欢迎的广告”，并产生了 450,000 多次社交活动。 最重要的是，销售额比去年增长了 95%。 与产品/服务的相关性: 目标群体主要是 30 + 夫妇。他们去城市度假，目的是重振他们的关系，并在日常生活不受干扰的情况下浪漫。这场运动为这些人和我们一起度假提供了额外的激励。
DO IT FOR DENMARK
案例简介：Describe the brief from the client: Spies Travel wanted to inform the Danish people that they offer city holidays, and sell more holidays to these destinations. Promotion Development: We piggybacked a topical issue of the country’s 27-year-low birthrate, and used the insight that Danes have 46% more sex on city holidays to come with a solution to the population issue. Our logic was that city holidays lead to more romance, romance leads to more sex and more sex leads to more children. Therefore Spies Travel could play an active role in solving Denmark’s problem. Spies Travels hoped to increase their sales to city destinations by 5% through the promotion. Results: The campaign generated more than 60 media stories in Denmark alone, incl. a 3 hour theme on a morning-show on national TV. There were 13.1 million exposures, a 3.1 million estimated ad-value as well as 1,490% ROI on the PR. Internationally, it created +300 media clips (e.g. Washington Post, Guardian, Mashable, Huffington Post, BBC) with an estimated global reach of +100 million Massive online spread of +6.8 million views and was ‘Globally most shared ad’ on Mashable’s Viral Video Chart’, and it generated more than 450,000 social actions. Best of all, sales show a 95% rise compared to last year. Relevancy to Product/Service: The target group are mainly 30+ couples. They go on city holidays with the intention of revitalising their relationship, and have some romance without the interference of everyday life. The campaign offered extra incentive for these people to take a holiday with us.
为丹麦做这件事
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DO IT FOR DENMARK
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