The Home Weather Machine|短视频,户外|广告营销案例【ADGuider广告指南】

家用气象机

案例简介：在相当成功的为丹麦做这件事之后 ( https://bit.ly/2GL2zA7 )，我们的客户间谍旅行 (托马斯 · 库克) 想做一些全新的事情。结果是一个互动的户外活动，提醒度假的人他们是多么幸运地去度假，而不是在寒冷中回家。介绍家用天气机: 一种特殊构建的天气模拟器，能够使用来自家乡的实时天气数据复制任何类型的恶劣天气。当丹麦人去度假时，他们会更喜欢度假，因为他们知道家乡的天气不好。因为当你住在寒冷的北方，天气意味着一切。当我们说丹麦的夏天是一年中最好的一天时，这不是一个真正的笑话。这可能是我们喜欢去异国他乡的原因之一。即使在夏天。一项新的调查显示，47% 的丹麦人承认，当家里天气不好时，他们更喜欢度假。这种感觉被称为 Shadenfreude: “快乐、快乐或自我满足的体验，来自学习或目睹他人的麻烦、失败或羞辱”。解决方案: 由于人们在度假时已经在家里查看天气预报，我们决定更进一步。看天气预报是一回事，但在你自己的身体上完全感觉到它是另一回事。所以我们邀请人们在泰国的异国海滩上体验他们真实的家庭天气。通过进入他们的家乡，机器可以使用在线天气服务的实时数据复制实际的家庭天气。然后，计算机将数据翻译成各种恶劣天气的模拟，从雨和风到雷电、雾和雪。我们还从丹麦一路增加了一点额外的雨水，让体验更加真实。我们把这个活动变成了一部电影，希望它能激励人们预订下一个假期，逃离家里的天气。

家用气象机

案例简介：After the rather successful Do it for Denmark campaigns (https://bit.ly/2GL2zA7), our client Spies Travels (Thomas Cook) wanted to do something completely new. The result was an interactive outdoor that reminded holiday-goers just how lucky they were to be on vacation, and not back home in the cold. Introducing The Home Weather Machine: A special-build weather simulator capable of replication any kind of bad weather using real time weather data from back home.When the danes go on vacation, they enjoy it alot more, knowing that the weather back home is bad. Because when you live in the cold north, the weather means everything. When we say that the Danish summer is the best day of the year, it’s not really a joke. This might be one of the reasons why we love to travel to exotic destinations. Even during the summer. A new survey shows that 47% of the danes admit, they enjoy their holidays a lot more when the weather back home is bad. This feeling is called Shadenfreude: “The experience of pleasure, joy, or self-satisfaction that comes from learning or witnessing the troubles, failures, or humiliation of another”.Solution: Since people were already checking the weather report back home while on vacation, we decided to take it a step further. It’s one thing is to see a weather report, but another thing entirely to feel it on your own body. So we invited people to experience their actual home weather on an exotic beach in Thailand. By entering their home town, the machine could replicate the actual home weather using real time data from an online weather service. The computer then translated the data into a simulation with all kinds of bad weather from rain and wind to thunder and lightning, fog and snow. We also added a little extra rainwater all the way from Denmark to make the experience even more authentic. We turned the event into a film, and hopefully it will inspire people to book their next holiday and escape the home weather.