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杜电信: 明智地由Leo Burnett Mena
案例简介:
杜电信: 明智地由Leo Burnett Mena
案例简介:
du telecom: PostWisely by Leo Burnett Mena
案例简介:
du telecom: PostWisely by Leo Burnett Mena
案例简介:
杜电信: 明智地由Leo Burnett Mena
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du telecom: PostWisely by Leo Burnett Mena
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Telecom company Du, has launched four new online films as part of its ongoing #PostWisely campaign. The new series of films is aimed at initiating a more conscientious use of social media.In the UAE, posting videos that breach someone else's privacy is illegal under the Cyber Crimes Law, and several high profile cases have been brought against people who have posted videos and images on social media of others involved in accidents or fires.In response to this, the campaign, which is themed 'If it were your pain, would you share it?', comprises four challenging and thought-provoking videos that address the negative impact of posting people's misfortunes online and question the motives of the people behind the camera lens.CreditsAgency: Leo Burnett MenaDirector: Ali MostafaProduction company: Big Kahuna FilmsEditor: Ahmed HafezPost production: OutpostVFXMusic and sound supervision: Goldstein MusicAudio post production: GCRSSound designer: Aaron Taffel and Gary Turnbull
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