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育碧肖恩·怀特滑板: 转型
案例简介:
育碧肖恩·怀特滑板: 转型
案例简介:
Ubisoft Shaun White Skateboarding: Transformation
案例简介:
Ubisoft Shaun White Skateboarding: Transformation
案例简介:
育碧肖恩·怀特滑板: 转型
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Ubisoft Shaun White Skateboarding: Transformation
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基本信息
- 广告品牌: Shaun White Skateboarding;Ubisoft
- 发布日期: 2010-01
- 行业领域: 互联网服务 , 玩具 , 母婴用品 , 游戏 , 日用品/母婴
- 媒体类别: 图文 , 微电影 , 短视频
- 广告语言: 英语
- 媒介平台: 网络
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案例详情
This video is the Director's Cut version. “Transform” begins with a skater coming across a seemingly normal pedestrian bridge. After pounding his board on the walkway, the bridge begins to break in a rumbling cloud of dust to form a roll-in for an eight-stair drop. As he lands, like a concrete Transformer, the ground breaks away to create another stair set and handrail for the skater to slide. The film then follows a group of skaters through downtown Los Angeles as they hit quarter pipes breaking out of walls and sidewalks. The living terrain forms dynamic surfaces for otherwise impossible-to-pull-off tricks. After skating anything in their path, the last skater looks back at the cityscape to see that they have transformed the city into their own customized skate park. The spot concludes on the super, “The transformation begins fall 2010,” the Shaun White Skateboarding logo and website Facebook.com/ShaunWhiteGame. In addition to Layton, the featured skaters in the film include Derrick Wilson, Jordan Vititow, Greg Crain and Matt Bennett.
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