本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
KP 螺母
案例简介：BMB 发起 24 年来第一场 KP 坚果运动 伦敦，2017年6月22日: 创意机构 BMB 为 KP snacks 的品牌 KP 坚果发起了一场新的活动，该活动将贯穿电视、视频点播、户外和社交。 30 ”和 20” 电视节目将于 6月22日直播，电视和视频点播将持续到 8月初。 OOH 将在全国范围内从 7月3日运行到 7月，而竞选活动将从 7月初到 9月初在 Facebook 、 YouTube 和 Twitter 上运行。 KP 坚果已经 24 年没有上电视了，销售很大程度上是由圣诞节推动的，它渴望宣称自己的口味优于自己的标签品牌。 有了 KP 坚果是 “坚果坚果” 和 “130 天后采摘” 的线条，房间里的大象在这次执行中变得字面和隐喻, 当最大的 “坚果” 意外地被错误的服务。 我们聚会的东道主很尴尬，他们的不合标准的坚果供应被一个可爱的小象揭露出来，小象是品味鉴赏家的象征。他知道什么时候他会被供应 KP 坚果，并且很明显，非 KP 坚果不符合他的口味。 当我们的大象发现一个隐藏的 KP 坚果袋供每个人打开、分享和享受时，秩序很快就恢复了。 OOH 处决还展示了一碗美味的 KP 坚果，从我们可以想象的是，当我们的大象的鼻子悄悄进入拍摄时，我们正在吃混乱。 KP 零食公司的营销总监丹 · 温斯莱特说: “英国一直对坚果着迷，但有时会为圣诞节节省好东西。KP 坚果在采摘前在阳光下生长了 130 天，所以是一年四季味道最好的坚果，任何值得他盐的大象都知道这一点。 “我们很高兴带着一个大活动和一个新朋友把 KP 坚果带回小屏幕。只是不要给他错误的坚果……” BMB 首席创意官 Jules Chalkley 补充道: “KP 坚果是英国著名的大品牌，值得大的著名广告。今年夏天，我们很高兴把它们带回屏幕，用大象灵巧的手 (或鼻子) 对坚果的选择有高标准。我们还创建了一条可以运行和运行的线 -- 它只有四个单词，其中三个是单词坚果。"
KP 螺母
案例简介：BMB launches first campaign for KP Nuts in 24 years London, 22nd June 2017: Creative agency BMB has launched a new campaign for KP Snacks’ brand KP Nuts, which will run across TV, VOD, OOH and Social. The 30” and 20” TV spots go live on 22nd June, with both TV and VOD running until early August. OOH will run from 3rd July until mid July, nationally, while campaign activity will run on Facebook, YouTube and Twitter from early July through to early September. Having not been on TV for 24 years, and with sales largely driven by Christmas, KP Nuts is keen to assert its taste superiority over own label brands. With the lines that KP Nuts are the ‘nut nut’s nut’ and ‘picked after 130 days’, the elephant in the room becomes literal as well as metaphorical in this execution, when the biggest ‘nut nut’ of all is accidentally served the wrong ones. Our hosts of the party have the embarrassment of their sub-standard nut provision being revealed by none other than an adorable baby elephant, a symbol of taste connoisseurship. He knows when he’s being served KP Nuts and makes it obvious that non-KP Nuts are not to his taste. Order is quickly restored when our elephant finds a hidden bag of KP Nuts for everyone to crack open, share and enjoy. The OOH executions also show a delicious bowl of KP Nuts moments from what we can assume is all out eating mayhem as our elephant’s trunk creeps into shot. Dan Winslet, marketing controller at KP Snacks said: “Britain has always been nuts about nuts, but sometimes saves the good stuff for Christmas. KP Nuts are grown in the sun for 130 days before picking, so are the best-tasting nut all year round and any elephant worth his salt knows that. “We’re delighted to bring KP Nuts back to the small screen with a big campaign and a new friend. Just don’t give him the wrong nuts…” Jules Chalkley, Chief Creative Officer at BMB added: “KP Nuts is a big famous British brand, and deserves big famous advertising. We’re delighted to bring them back to screens this summer, using the deft hand (or trunk) of an elephant with high standards about his choice of nuts. We’ve also created a line that could run and run – it only has four words, three of which are the word nut.”
KP Nuts
案例简介：BMB 发起 24 年来第一场 KP 坚果运动 伦敦，2017年6月22日: 创意机构 BMB 为 KP snacks 的品牌 KP 坚果发起了一场新的活动，该活动将贯穿电视、视频点播、户外和社交。 30 ”和 20” 电视节目将于 6月22日直播，电视和视频点播将持续到 8月初。 OOH 将在全国范围内从 7月3日运行到 7月，而竞选活动将从 7月初到 9月初在 Facebook 、 YouTube 和 Twitter 上运行。 KP 坚果已经 24 年没有上电视了，销售很大程度上是由圣诞节推动的，它渴望宣称自己的口味优于自己的标签品牌。 有了 KP 坚果是 “坚果坚果” 和 “130 天后采摘” 的线条，房间里的大象在这次执行中变得字面和隐喻, 当最大的 “坚果” 意外地被错误的服务。 我们聚会的东道主很尴尬，他们的不合标准的坚果供应被一个可爱的小象揭露出来，小象是品味鉴赏家的象征。他知道什么时候他会被供应 KP 坚果，并且很明显，非 KP 坚果不符合他的口味。 当我们的大象发现一个隐藏的 KP 坚果袋供每个人打开、分享和享受时，秩序很快就恢复了。 OOH 处决还展示了一碗美味的 KP 坚果，从我们可以想象的是，当我们的大象的鼻子悄悄进入拍摄时，我们正在吃混乱。 KP 零食公司的营销总监丹 · 温斯莱特说: “英国一直对坚果着迷，但有时会为圣诞节节省好东西。KP 坚果在采摘前在阳光下生长了 130 天，所以是一年四季味道最好的坚果，任何值得他盐的大象都知道这一点。 “我们很高兴带着一个大活动和一个新朋友把 KP 坚果带回小屏幕。只是不要给他错误的坚果……” BMB 首席创意官 Jules Chalkley 补充道: “KP 坚果是英国著名的大品牌，值得大的著名广告。今年夏天，我们很高兴把它们带回屏幕，用大象灵巧的手 (或鼻子) 对坚果的选择有高标准。我们还创建了一条可以运行和运行的线 -- 它只有四个单词，其中三个是单词坚果。"
KP Nuts
案例简介：BMB launches first campaign for KP Nuts in 24 years London, 22nd June 2017: Creative agency BMB has launched a new campaign for KP Snacks’ brand KP Nuts, which will run across TV, VOD, OOH and Social. The 30” and 20” TV spots go live on 22nd June, with both TV and VOD running until early August. OOH will run from 3rd July until mid July, nationally, while campaign activity will run on Facebook, YouTube and Twitter from early July through to early September. Having not been on TV for 24 years, and with sales largely driven by Christmas, KP Nuts is keen to assert its taste superiority over own label brands. With the lines that KP Nuts are the ‘nut nut’s nut’ and ‘picked after 130 days’, the elephant in the room becomes literal as well as metaphorical in this execution, when the biggest ‘nut nut’ of all is accidentally served the wrong ones. Our hosts of the party have the embarrassment of their sub-standard nut provision being revealed by none other than an adorable baby elephant, a symbol of taste connoisseurship. He knows when he’s being served KP Nuts and makes it obvious that non-KP Nuts are not to his taste. Order is quickly restored when our elephant finds a hidden bag of KP Nuts for everyone to crack open, share and enjoy. The OOH executions also show a delicious bowl of KP Nuts moments from what we can assume is all out eating mayhem as our elephant’s trunk creeps into shot. Dan Winslet, marketing controller at KP Snacks said: “Britain has always been nuts about nuts, but sometimes saves the good stuff for Christmas. KP Nuts are grown in the sun for 130 days before picking, so are the best-tasting nut all year round and any elephant worth his salt knows that. “We’re delighted to bring KP Nuts back to the small screen with a big campaign and a new friend. Just don’t give him the wrong nuts…” Jules Chalkley, Chief Creative Officer at BMB added: “KP Nuts is a big famous British brand, and deserves big famous advertising. We’re delighted to bring them back to screens this summer, using the deft hand (or trunk) of an elephant with high standards about his choice of nuts. We’ve also created a line that could run and run – it only has four words, three of which are the word nut.”
KP 螺母
暂无简介
KP Nuts
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善
