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沙漠
案例简介：不同的东西突出了频谱访问，以启动Charter Communication的最新品牌活动 “与众不同” 为Charter Communications，inc.发起了一项新的品牌宣传活动，该广告具有戏剧性的商业展示了Spectrum Access，这是有线电视运营商的免费应用程序，可为视力或听力障碍者提供娱乐访问。 该地点-Charter的四个广告中的第一个，每个广告都专注于解决实际客户问题的单一解决方案-被称为 “沙漠”。它以一部有远见的电影开始，但事实证明，这是一位视障女性的想象力，因为她使用Spectrum Access应用程序的音频描述功能与朋友一起欣赏电影。 Shing diverse的创意总监理查德·瑞安 (Richard Ryan) 表示: “对于品牌来说，从来没有比这更重要的时刻了，有很多品牌都在谈论这个话题，但查特实际上是在活生生的。”“这款产品就是一个完美的例子。spot本质上是一个产品演示，但它非常强大，因为它是从一个年轻女性的内心深处看到的。通过为日常困境提供周到的解决方案，Charter使我们可以轻松地讲述四个有趣的故事，这些故事涉及正确的产品如何使我们的生活变得更加愉快。” “沙漠” 以一种独特而有趣的视觉风格拍摄了一幅广阔的沙漠全景。一名男子爬到沙丘的顶部，看着汽车在风景中行驶的速度，而在他身后，一群装甲车等待着一个陷阱。然后，这部电影剪辑为一个视障女人，被电影迷住了，事实证明，在音频描述的帮助下，以前的场景是她在想象中的样子。她的朋友带着零食回来了，画外音介绍了频谱访问应用程序，该应用程序通过提供对超过400部点播电影的音频描述的多平台访问来确保 “没有人错过一件事”。 频谱访问由Charter的无障碍卓越中心团队创建，该团队致力于为Charter的频谱品牌电视，宽带，语音和移动产品开发包容性产品和服务。根据残疾回返小组的数据，估计有超过13亿人 (占全球人口的17%) 经历某种形式的残疾，另外还有24亿受影响的照顾者，朋友和家人。该免费应用程序目前可用于苹果应用商店的iOS设备。 “与众不同” 的新活动将Charter定位为领先的技术公司，使用有影响力且制作精美的广告来讲述有关有线电视提供商针对日常生活困境的创新解决方案的个人故事。 这四个景点都对该公司的一系列频谱产品和服务进行了有趣的观察，每部电影都找到了一种独特的方式来说明一个具体的、相关的问题-并展示其技术如何处理它。无论是管理孩子的互联网接入、维护安全、寻找真正聪明的智能技术，还是帮助视障人士与朋友一起欣赏电影，Spectrum都有一个解决方案。 这场活动由诺姆·穆尔罗 (Noam Murro) 通过饼干电影公司 (Biscuit Filmworks) 执导，他在整个拍摄过程中经历了新冠肺炎限制的严峻挑战。“在Covid工作一开始真的很有限，” 他说。“虽然我认为我们都怀念亲密的身体友情的奇迹，但我们已经学会了效率和沟通的诀窍。” 至于这个特定的广告，Murro补充说: “当我第一次阅读剧本时，我真的很激动。我认为Charter提供的这项出色服务的美，以及此特定脚本的美，在于将 “禁用” 一词完全扩散。它是不同的，但有能力。这是在庆祝人类精神。这让我想起了我读过的最伟大的名言之一，塞林格解释说贝多芬并没有残疾，他没有受到听觉的阻碍。“
沙漠
案例简介：Something Different Highlights Spectrum Access to Kick Off Charter Communication’s Latest Brand Campaign Something Different kicked off a new brand campaign for Charter Communications, Inc. with a dramatic commercial showcasing Spectrum Access, the cable operator’s free app to provide entertainment access to persons with vision or hearing impairments. The spot – the first of four commercials for Charter, each focusing on a single solution to a real customer problem – is called “Desert.” It begins as a visionary movie, but turns out to be a glimpse into the imagination of a visually impaired woman as she uses the Spectrum Access app’s audio description feature, to enjoy a movie with a friend. “There has never been a more important time for brands to be empathetic, and there are a lot of brands out there talking the talk, but Charter is actually living it,” said Richard Ryan, Something Different’s Creative Director. “This product is a perfect example of that. The spot is essentially a product demo, but it's very powerful because it's seen from inside the mind of a young woman. By creating thoughtful solutions to everyday predicaments, Charter made it very easy for us to tell four fun stories of how the right products can make our lives so much more enjoyable." “Desert” opens with a sweeping desert panorama shot in a unique and intriguing visual style. A man climbs to the top of a dune, and watches a car speed across the landscape, while behind him a band of armored vehicles waits to spring a trap. The film then cuts to a visually impaired woman, captivated by the movie, and it turns out the previous scene was how she saw it in her imagination, with the help of audio description. Her friend returns with snacks, and a voiceover introduces the Spectrum Access app, which ensures “nobody misses a thing” by providing multiplatform access to audio description for more than 400 On Demand movies. Spectrum Access was created by Charter’s Accessibility Center of Excellence team, which is focused on developing inclusive products and services for Charter’s Spectrum brand of TV, broadband, voice and mobile products. According to The Return on Disability Group, over 1.3 billion people – 17% of the global population – are estimated to experience some form of disability with an additional 2.4 billion caregivers, friends and family who are impacted. The free app is currently available for iOS devices from the Apple App Store. Something Different’s new campaign positions Charter as a leading technology company, using impactful and beautifully-crafted commercials to tell personal stories about the cable provider’s innovative solutions to the dilemmas of everyday life. All four spots take an entertaining look at a range of the company’s Spectrum products and services, with each film finding a unique way to illustrate a specific, relatable issue – and to show how its technology can deal with it. Whether it is managing kids’ internet access, maintaining security, finding smart technology that is actually smart, or helping a visually impaired person to enjoy a movie with a friend, Spectrum has a solution. The campaign was directed by Noam Murro through Biscuit Filmworks, who navigated the whole filming process through the tough challenges of Covid-19 restrictions. “Working in Covid was really restricting in the beginning,” he said. “And while I think we all miss the wonders of the close physical camaraderie, we have learned the tricks of efficiency and communication.” As for this specific commercial, Murro added, “When I read the script for the first time it got me really emotional. I think the beauty of this wonderful service that Charter offers, and the beauty of this specific script, lies in taking the word disabled and completely diffusing it. It’s different but abled. This is celebrating the human spirit. It reminded me of one of the greatest quotes I’ve ever read, where J.D. Salinger explains that Beethoven wasn’t disabled, he was unencumbered by a sense of hearing.”
Desert
案例简介：不同的东西突出了频谱访问，以启动Charter Communication的最新品牌活动 “与众不同” 为Charter Communications，inc.发起了一项新的品牌宣传活动，该广告具有戏剧性的商业展示了Spectrum Access，这是有线电视运营商的免费应用程序，可为视力或听力障碍者提供娱乐访问。 该地点-Charter的四个广告中的第一个，每个广告都专注于解决实际客户问题的单一解决方案-被称为 “沙漠”。它以一部有远见的电影开始，但事实证明，这是一位视障女性的想象力，因为她使用Spectrum Access应用程序的音频描述功能与朋友一起欣赏电影。 Shing diverse的创意总监理查德·瑞安 (Richard Ryan) 表示: “对于品牌来说，从来没有比这更重要的时刻了，有很多品牌都在谈论这个话题，但查特实际上是在活生生的。”“这款产品就是一个完美的例子。spot本质上是一个产品演示，但它非常强大，因为它是从一个年轻女性的内心深处看到的。通过为日常困境提供周到的解决方案，Charter使我们可以轻松地讲述四个有趣的故事，这些故事涉及正确的产品如何使我们的生活变得更加愉快。” “沙漠” 以一种独特而有趣的视觉风格拍摄了一幅广阔的沙漠全景。一名男子爬到沙丘的顶部，看着汽车在风景中行驶的速度，而在他身后，一群装甲车等待着一个陷阱。然后，这部电影剪辑为一个视障女人，被电影迷住了，事实证明，在音频描述的帮助下，以前的场景是她在想象中的样子。她的朋友带着零食回来了，画外音介绍了频谱访问应用程序，该应用程序通过提供对超过400部点播电影的音频描述的多平台访问来确保 “没有人错过一件事”。 频谱访问由Charter的无障碍卓越中心团队创建，该团队致力于为Charter的频谱品牌电视，宽带，语音和移动产品开发包容性产品和服务。根据残疾回返小组的数据，估计有超过13亿人 (占全球人口的17%) 经历某种形式的残疾，另外还有24亿受影响的照顾者，朋友和家人。该免费应用程序目前可用于苹果应用商店的iOS设备。 “与众不同” 的新活动将Charter定位为领先的技术公司，使用有影响力且制作精美的广告来讲述有关有线电视提供商针对日常生活困境的创新解决方案的个人故事。 这四个景点都对该公司的一系列频谱产品和服务进行了有趣的观察，每部电影都找到了一种独特的方式来说明一个具体的、相关的问题-并展示其技术如何处理它。无论是管理孩子的互联网接入、维护安全、寻找真正聪明的智能技术，还是帮助视障人士与朋友一起欣赏电影，Spectrum都有一个解决方案。 这场活动由诺姆·穆尔罗 (Noam Murro) 通过饼干电影公司 (Biscuit Filmworks) 执导，他在整个拍摄过程中经历了新冠肺炎限制的严峻挑战。“在Covid工作一开始真的很有限，” 他说。“虽然我认为我们都怀念亲密的身体友情的奇迹，但我们已经学会了效率和沟通的诀窍。” 至于这个特定的广告，Murro补充说: “当我第一次阅读剧本时，我真的很激动。我认为Charter提供的这项出色服务的美，以及此特定脚本的美，在于将 “禁用” 一词完全扩散。它是不同的，但有能力。这是在庆祝人类精神。这让我想起了我读过的最伟大的名言之一，塞林格解释说贝多芬并没有残疾，他没有受到听觉的阻碍。“
Desert
案例简介：Something Different Highlights Spectrum Access to Kick Off Charter Communication’s Latest Brand Campaign Something Different kicked off a new brand campaign for Charter Communications, Inc. with a dramatic commercial showcasing Spectrum Access, the cable operator’s free app to provide entertainment access to persons with vision or hearing impairments. The spot – the first of four commercials for Charter, each focusing on a single solution to a real customer problem – is called “Desert.” It begins as a visionary movie, but turns out to be a glimpse into the imagination of a visually impaired woman as she uses the Spectrum Access app’s audio description feature, to enjoy a movie with a friend. “There has never been a more important time for brands to be empathetic, and there are a lot of brands out there talking the talk, but Charter is actually living it,” said Richard Ryan, Something Different’s Creative Director. “This product is a perfect example of that. The spot is essentially a product demo, but it's very powerful because it's seen from inside the mind of a young woman. By creating thoughtful solutions to everyday predicaments, Charter made it very easy for us to tell four fun stories of how the right products can make our lives so much more enjoyable." “Desert” opens with a sweeping desert panorama shot in a unique and intriguing visual style. A man climbs to the top of a dune, and watches a car speed across the landscape, while behind him a band of armored vehicles waits to spring a trap. The film then cuts to a visually impaired woman, captivated by the movie, and it turns out the previous scene was how she saw it in her imagination, with the help of audio description. Her friend returns with snacks, and a voiceover introduces the Spectrum Access app, which ensures “nobody misses a thing” by providing multiplatform access to audio description for more than 400 On Demand movies. Spectrum Access was created by Charter’s Accessibility Center of Excellence team, which is focused on developing inclusive products and services for Charter’s Spectrum brand of TV, broadband, voice and mobile products. According to The Return on Disability Group, over 1.3 billion people – 17% of the global population – are estimated to experience some form of disability with an additional 2.4 billion caregivers, friends and family who are impacted. The free app is currently available for iOS devices from the Apple App Store. Something Different’s new campaign positions Charter as a leading technology company, using impactful and beautifully-crafted commercials to tell personal stories about the cable provider’s innovative solutions to the dilemmas of everyday life. All four spots take an entertaining look at a range of the company’s Spectrum products and services, with each film finding a unique way to illustrate a specific, relatable issue – and to show how its technology can deal with it. Whether it is managing kids’ internet access, maintaining security, finding smart technology that is actually smart, or helping a visually impaired person to enjoy a movie with a friend, Spectrum has a solution. The campaign was directed by Noam Murro through Biscuit Filmworks, who navigated the whole filming process through the tough challenges of Covid-19 restrictions. “Working in Covid was really restricting in the beginning,” he said. “And while I think we all miss the wonders of the close physical camaraderie, we have learned the tricks of efficiency and communication.” As for this specific commercial, Murro added, “When I read the script for the first time it got me really emotional. I think the beauty of this wonderful service that Charter offers, and the beauty of this specific script, lies in taking the word disabled and completely diffusing it. It’s different but abled. This is celebrating the human spirit. It reminded me of one of the greatest quotes I’ve ever read, where J.D. Salinger explains that Beethoven wasn’t disabled, he was unencumbered by a sense of hearing.”
沙漠
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Desert
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