Right Here Waiting for You Campaign - Spam|活动|广告营销案例【ADGuider广告指南】

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案例简介：ScriptInEnglish (SFX: 打字) MVO: 当你完成酒店交易时。打开多个标签/(音乐播放) 包括那个弹出的惊人的酒店交易，这太好了，不可能是真的，你很可疑，但是你还是点击了它，就像这样，(SFX: 错误信息) MVO: 你在垃圾镇。哦，看，/奇迹超级食品在几秒钟内融化脂肪。无家可归的人用这个聪明的把戏买了一辆法拉利。 (SFX: 错误信息) (SFX: 汽车尖叫) (SFX: 错误信息) MVO: 当你接受测试，看看你的猫是否是种族主义者/男人时: 肯定不是喵主席! MVO: 就在那里，/就在线索上，(SFX: 错误信息) MVO: 旋转的彩虹死亡之轮。男子: * 叹息 * (SFX: 点击) MVO: 收到病毒警报后，您的信用卡详细信息可能已被泄露/(SFX: 错误信息) MVO: 一旦你控制住了。命令。删除。或者是控制。命令。逃跑？男人: 控制。命令。删除。控制。命令。Escape (SFX: 错误消息) MVO: 您的互联网浏览器意外退出。(SFX: 错误信息)，当你重启电脑时，/前往酒店。 (SFX: 电脑重启) (SFX: 打字) 男: 嗯! MVO: 我们搜索顶级网站，为您找到最优惠的价格保证。(平静的音乐播放) MVO: 酒店合并。就在这里等着你。简要解释一个稍微沮丧的内心独白描述了在网上寻找最好的酒店交易的感觉。虽然这看起来很容易，但很快就变成了一个不必要地冗长和令人沮丧的任务。当他发现自己跌入一个永无止境的兔子洞，里面有不相关的信息和误导性的点击诱饵，他越来越远离他寻找最佳酒店交易的目标。谢天谢地，HotelsCombined 是来救他的。

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案例简介：ScriptInEnglish (SFX: typing)MVO:When you’re done trawling for hotel deals. And opening multiple tabs/ (music plays)Including that pop up with the amazing hotel deal that’s way too good to be true and you’re dubious but you click on it anyway and just like that, (SFX: error message)MVO:you’re in Spam Town. Ooh look,/ miracle superfoods that melt fat in seconds. /Homeless man buys a Ferrari with this clever trick.(SFX: error message)(SFX: error message)(SFX: car screeching)(SFX: error message)MVO:And when you've taken the test to see if your cat is a racist/ Man:Surely not Chairman Meow!MVO:there it is,/ right on cue, (SFX: error message)(SFX: error message)MVO:the spinning rainbow wheel of death. Man:*sigh*(SFX: clicking)MVO:After getting a virus alert that your credit card details may have been compromised/(SFX: error message)(SFX: error message)MVO:and once you’ve held down Control. Command. Delete. Or is it Control. Command. Escape? Man:Control. Command. Delete. Control. Command. Escape(SFX: error message)MVO:Your internet browser unexpectedly quits. (SFX: error message)And when you’ve restarted your computer,/ head to Hotels Combined.(SFX: computer restarting)(SFX: typing)Man:Hmm!MVO:We search the top sites to find you the best price guaranteed. (Calming music playing)MVO:HotelsCombined. Right here waiting for you. BriefExplanation A slightly discouraged inner monologue describes what it’s like to search for the best hotel deals online. While it seems easy, it quickly becomes an unnecessarily long-winded and frustrating task. And as he finds himself tumbling down a never-ending rabbit hole of irrelevant information and misleading clickbait, he gets further and further from his goal of finding the best hotel deal.Thankfully HotelsCombined is there to rescue him.