本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
ICEE
案例简介：Slush brand ICEE 在英国推出了由 Quiet Storm 创建的新活动 ICEE 是美国排名第一的碳酸制雪泥品牌，它正在用安静风暴创造的幽默动画运动庆祝它在英国的推出。该品牌创立于 20 世纪 50 年代，是世界上第一个碳酸雪泥。 该机构由尼科尔斯公司任命。在 Vimto 品牌的工作为 2018 年价值增加了 1000 万英镑之后，它创造了两个 30 秒的动画广告，将在电影院和在线播放。 该活动的重点是 ICEE 的美国传统，两次快节奏的处决使用了明亮和大胆的动画，使饮料传递的 “美味的 yumageddon kaboom” 栩栩如生。这场运动还以安德鲁 · 安东尼的全美国画外音为特色，他是艺电体育著名的代言人。 ICEE 品牌经理彼得 · 罗宾逊 (Peter Robinson) 表示: “推出 ICEE 对尼科尔斯来说是一个激动人心的机会。我们与安静风暴密切合作，创建了一个真正引人注目的活动，将美国传统带入现实，并在电影体验中巩固品牌。" 安静风暴的策划总监乔恩 · 霍华德说: “我们面临的挑战是推出一个在美国规模最大的品牌，但英国观众几乎完全不知道。因此，我们以 ICEE 的传统为中心，创建了一个全美国的、比生命更伟大的运动，戏剧化了 ICEE 带来的味道。"
ICEE
案例简介：Slush brand ICEE launches in the UK with new campaign created by Quiet Storm ICEE, the number one carbonated slush brand in the USA, is celebrating its UK launch with a humorous animated campaign created by Quiet Storm. The brand was founded in the 1950’s and was the world’s first carbonated slush. The agency, which was appointed by Nichols plc. after its work on the Vimto brand contributed to a £10m increase in value in 2018, has created two 30-second animated commercials that will run in cinemas and also online. The campaign focuses on ICEE’s American heritage with two fast-paced executions using bright and bold animations to bring to life “the yumageddon kaboom of taste” delivered by the drink. The campaign also features the all American voice-over of Andrew Anthony, the well-known voice of EA Sports. Peter Robinson, Brand Manager at ICEE said: “Launching ICEE has been an exciting opportunity for Nichols. We worked closely with Quiet Storm to create a campaign that really stands out, bringing to life it’s American heritage and cementing the brand in the cinema experience.” Jon Howard, Planning Director at Quiet Storm said: “We were challenged with launching a brand that was the largest of its kind in the USA, but almost completely unknown to UK audiences. We, therefore, centred on ICEE’s heritage and created an all American, larger-than-life, campaign that dramatizes the taste hit that ICEE delivers.”
ICEE
案例简介：Slush brand ICEE 在英国推出了由 Quiet Storm 创建的新活动 ICEE 是美国排名第一的碳酸制雪泥品牌，它正在用安静风暴创造的幽默动画运动庆祝它在英国的推出。该品牌创立于 20 世纪 50 年代，是世界上第一个碳酸雪泥。 该机构由尼科尔斯公司任命。在 Vimto 品牌的工作为 2018 年价值增加了 1000 万英镑之后，它创造了两个 30 秒的动画广告，将在电影院和在线播放。 该活动的重点是 ICEE 的美国传统，两次快节奏的处决使用了明亮和大胆的动画，使饮料传递的 “美味的 yumageddon kaboom” 栩栩如生。这场运动还以安德鲁 · 安东尼的全美国画外音为特色，他是艺电体育著名的代言人。 ICEE 品牌经理彼得 · 罗宾逊 (Peter Robinson) 表示: “推出 ICEE 对尼科尔斯来说是一个激动人心的机会。我们与安静风暴密切合作，创建了一个真正引人注目的活动，将美国传统带入现实，并在电影体验中巩固品牌。" 安静风暴的策划总监乔恩 · 霍华德说: “我们面临的挑战是推出一个在美国规模最大的品牌，但英国观众几乎完全不知道。因此，我们以 ICEE 的传统为中心，创建了一个全美国的、比生命更伟大的运动，戏剧化了 ICEE 带来的味道。"
ICEE
案例简介：Slush brand ICEE launches in the UK with new campaign created by Quiet Storm ICEE, the number one carbonated slush brand in the USA, is celebrating its UK launch with a humorous animated campaign created by Quiet Storm. The brand was founded in the 1950’s and was the world’s first carbonated slush. The agency, which was appointed by Nichols plc. after its work on the Vimto brand contributed to a £10m increase in value in 2018, has created two 30-second animated commercials that will run in cinemas and also online. The campaign focuses on ICEE’s American heritage with two fast-paced executions using bright and bold animations to bring to life “the yumageddon kaboom of taste” delivered by the drink. The campaign also features the all American voice-over of Andrew Anthony, the well-known voice of EA Sports. Peter Robinson, Brand Manager at ICEE said: “Launching ICEE has been an exciting opportunity for Nichols. We worked closely with Quiet Storm to create a campaign that really stands out, bringing to life it’s American heritage and cementing the brand in the cinema experience.” Jon Howard, Planning Director at Quiet Storm said: “We were challenged with launching a brand that was the largest of its kind in the USA, but almost completely unknown to UK audiences. We, therefore, centred on ICEE’s heritage and created an all American, larger-than-life, campaign that dramatizes the taste hit that ICEE delivers.”
ICEE
暂无简介
ICEE
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善
