案例简介：安静的风暴为 HARIBO 德国创造了新的儿童声音广告 HARIBO 总部位于伦敦的机构 “安静风暴” 首次为 HARIBO 德国扩大了成功的 “儿童之声” 活动，本月新的死刑被打破。 随着这场运动在全球 10 个不同市场的成功，平静的风暴为哈里博德国创造了三个新的处决，从本月开始，哈里博德国将在德国、瑞士和奥地利执行死刑。 由安静风暴发起的儿童声音运动于 2014年在英国首次发起，此后在全球 10 个国家推出。 对于该品牌来说，这是一个从以前在德国广告的重大转变，特别是因为这是该品牌最大的市场。 博物馆、公共汽车站和会议室是成年人找到内心分享孩子并表达他们对三种不同 HARIBO 产品之一的欣赏的新设置, 孩子们说他们的台词。 HARIBO 德国公司的营销总监 Marcin piasnny 说: “对于 HARIBO 德国公司来说，从推荐活动转向一个全新的方向是广告领域的一个伟大里程碑。我们相信我们可以进一步打造这个品牌，“儿童之声” 活动是一个传递儿童快乐的伟大平台，这是哈里博品牌的精髓。这是一个简单但精彩的想法，我们渴望看到我们的消费者对此有何反应。" 宁静风暴公司的首席执行官拉尼娅 · 罗宾逊说: “我们非常高兴在哈里博的家乡发起儿童之声运动。这对 HARIBO 在德国的品牌传播来说是一个重大变化，鉴于我们在其他市场取得的成功，我们相信这将为品牌带来巨大的成果。"

案例简介：QUIET STORM CREATES NEW KID’S VOICES ADS FOR HARIBO GERMANY HARIBO’s London based agency Quiet Storm has extended its successful ‘Kids’ Voices’ campaign for HARIBO Germany for the first time, with new executions breaking this month. Following the success of the campaign in 10 different markets globally, Quiet Storm have created three new executions for HARIBO Germany, which are running in Germany, Switzerland and Austria from this month. The Kids’ Voices campaign, created by Quiet Storm, first launched in 2014 in the UK and has since been rolled out in 10 countries worldwide. It’s a significant transition for the brand from their previous advertising in Germany, particularly as this is the brands largest market. A museum, a bus stop and a conference room are the new settings in which grown-ups find their inner child - sharing and expressing their appreciation for one of three different HARIBO products, with their lines spoken by children. Marcin Piaseczny, Marketing Director at HARIBO Germany, said: “It is a great milestone in advertising for HARIBO Germany to move on from testimonial campaigns in a completely new direction. We believe we can build the brand further, and the ‘Kid's Voices’ campaign is a great platform to transfer childlike happiness, which is the essence of the HARIBO brand. This is a simple but brilliant Idea and we are keen to see how our consumers react to it.” Rania Robinson, CEO of Quiet Storm, said: “We’re absolutely delighted to be launching the Kid’s Voices campaign in Haribo’s homeland. This is a significant change for HARIBO’s brand communication in Germany, and given the success we’ve had in other markets we’re confident this will deliver great results for the brand.”

巴士站 | Bus Stop

案例简介：安静的风暴为 HARIBO 德国创造了新的儿童声音广告 HARIBO 总部位于伦敦的机构 “安静风暴” 首次为 HARIBO 德国扩大了成功的 “儿童之声” 活动，本月新的死刑被打破。 随着这场运动在全球 10 个不同市场的成功，平静的风暴为哈里博德国创造了三个新的处决，从本月开始，哈里博德国将在德国、瑞士和奥地利执行死刑。 由安静风暴发起的儿童声音运动于 2014年在英国首次发起，此后在全球 10 个国家推出。 对于该品牌来说，这是一个从以前在德国广告的重大转变，特别是因为这是该品牌最大的市场。 博物馆、公共汽车站和会议室是成年人找到内心分享孩子并表达他们对三种不同 HARIBO 产品之一的欣赏的新设置, 孩子们说他们的台词。 HARIBO 德国公司的营销总监 Marcin piasnny 说: “对于 HARIBO 德国公司来说，从推荐活动转向一个全新的方向是广告领域的一个伟大里程碑。我们相信我们可以进一步打造这个品牌，“儿童之声” 活动是一个传递儿童快乐的伟大平台，这是哈里博品牌的精髓。这是一个简单但精彩的想法，我们渴望看到我们的消费者对此有何反应。" 宁静风暴公司的首席执行官拉尼娅 · 罗宾逊说: “我们非常高兴在哈里博的家乡发起儿童之声运动。这对 HARIBO 在德国的品牌传播来说是一个重大变化，鉴于我们在其他市场取得的成功，我们相信这将为品牌带来巨大的成果。"

巴士站 | Bus Stop

案例简介：QUIET STORM CREATES NEW KID’S VOICES ADS FOR HARIBO GERMANY HARIBO’s London based agency Quiet Storm has extended its successful ‘Kids’ Voices’ campaign for HARIBO Germany for the first time, with new executions breaking this month. Following the success of the campaign in 10 different markets globally, Quiet Storm have created three new executions for HARIBO Germany, which are running in Germany, Switzerland and Austria from this month. The Kids’ Voices campaign, created by Quiet Storm, first launched in 2014 in the UK and has since been rolled out in 10 countries worldwide. It’s a significant transition for the brand from their previous advertising in Germany, particularly as this is the brands largest market. A museum, a bus stop and a conference room are the new settings in which grown-ups find their inner child - sharing and expressing their appreciation for one of three different HARIBO products, with their lines spoken by children. Marcin Piaseczny, Marketing Director at HARIBO Germany, said: “It is a great milestone in advertising for HARIBO Germany to move on from testimonial campaigns in a completely new direction. We believe we can build the brand further, and the ‘Kid's Voices’ campaign is a great platform to transfer childlike happiness, which is the essence of the HARIBO brand. This is a simple but brilliant Idea and we are keen to see how our consumers react to it.” Rania Robinson, CEO of Quiet Storm, said: “We’re absolutely delighted to be launching the Kid’s Voices campaign in Haribo’s homeland. This is a significant change for HARIBO’s brand communication in Germany, and given the success we’ve had in other markets we’re confident this will deliver great results for the brand.”

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巴士站 | Bus Stop

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