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童工的呼吁
案例简介：相关性 160万的孩子因为被迫工作而不上课，你如何让人们仔细关注？我们开发了一个更深远的想法，我们以一种独特的方式使用我们的呼叫中心来对抗儿童劳工。它不是试图推广一个品牌，它只是为了让人们意识到这个问题。我们吸引了不同相关的社会影响者的关注，他们相信这项事业，并帮助推广它，而与品牌没有任何直接关系，只是对信息的纯粹信念。 战略 我们使用品牌主联系平台来增强使用儿童声音作为呼叫中心与会者的信息能力。这个想法并不像许多其他想法那样复杂，但有一个强大而复杂的信息，可以改变人们对一个永恒的社会问题的看法。所有的决定都是在哪里做出的，这样运动就可以通过自己的方式进行交流，而无需进一步推动。为了吸引人们，录音是你打电话给联系中心时第一次听到的，所以没有办法避免它。此外，我们的主要受众是 Telefonica 的用户，通过影响力吸引传统媒体和影响者的注意力，以吸引更广泛的受众。 结果 没有预算，只有一天我们的结果超出了我们的预期: 2000万的媒体印象开启了关于传统媒体没有太多讨论的话题的辩论。电话增加了 30%。这意味着当天有 650,000 个电话愿意听到这个信息。这个想法成为了 Telefonica 基金会运营的世界上所有国家的全球行动。 活动描述 如果童工问题出现在街上每个人的眼前，我们需要接近另一种可能更好、人们愿意听到的感觉。每天有 500,000 多人打电话到我们的呼叫中心，所以零预算是出现问题的最佳媒体。我们寻找孩子，并给他们一个可能性，在儿童劳动节，他们可以用他们的声音作为一个强大而深刻的信息的催化剂，可以深入秘鲁人, 不屈不挠，因为是受害者给予的。 概要 Telefonica Foundation 相信激发想法来激励未来，但是在秘鲁，160万的孩子没有任何机会来激励他们自己的未来,由于多种情况，他们被迫在 6 至 13 岁之间离开学校，走上街头工作。我们接受挑战，提高对这一问题的认识，并接触到大量的观众，但预算为零。 执行 执行很简单，该品牌寻找那些想把信息向前推进的孩子，他们充满了情感和信念。他们相信那些人会接受这项提议，因为只有他们承受后果，只有他们才能对这项事业做出坚定的承诺。只有一个拥有媒体，我们的呼叫中心作为触发器工作，并在全国范围内传播这个词。通过在品牌和消费者之间的主要沟通渠道中实施，每个来电者都会在 Childs 劳动节听到它。这个范围如此之大，几乎每个新闻频道都报道了它，这个城市许多有影响力的人都回答了它。
童工的呼吁
案例简介：Relevancy 1.6 Million kids are not attending class because they are forced to work, how do you make people to pay attention carefully? We developed an idea that was far more reaching tan any other, we used our call centers in a unique way the Against Childs Labour. It was not trying to promote a brand, it was just to generate awareness of the problem.We attracted attention from different relevant social influencers who believed in the cause and helped to promote it without any direct relationship with the brand, just the sheer conviction of the message. Strategy We use the brand main contact platform to enhance the capability of the message using child voices as call center attendees. The idea was not as complex as many others but had a powerful intricate message that could change the way people think of a constant social issue. All the decisions taken where so that the campaign could communicate by its own and without any further push.To engage the population, the recording was the first you hear when you call the contact center so there was no way avoiding it. Furthermore, our main audience was Telefonica’s users and by impact draw the attention of traditional media and influencers to get to a broader audience. Outcome With 0 budget and just one day our results were over our expectation:20 million media impressions opening the debate on a subject not so much discussed in traditional media.Calls increased 30% more. That means 650,000 calls in that day willing to hear the message.The idea became a global action in all the the countries in the world where Telefonica Foundation operates. CampaignDescription If child labour problem is in front of the eyes of everyone on the streets, we need to get close to another sense that may worked better and people was willing to hear. Over 500,000 people calls every day to our call centers, so with zero budget is was the perfect media to arise the problem. We looked for kids and gave them the possibility that on child’s Labor Day, they could use their voice as a catalyst for a message that was strong and profound and could reach deep into Peruvians, being unyielding because is given by the victims. Synopsis Telefonica Foundation believes in inspiring ideas to inspire the future, but in Peru 1.6 million kids don`t have any opportunity to inspire their own future, due to multiple circumstances they are forced to leave school between the age of 6 to 13 and go out to the streets and work.We accept the challenge of generating awareness of this problem and reaching a massive audience to but with zero budget. Execution The execution was straightforward, the brand looked for kids who wanted to push the message forward full of sentiment and conviction. They where the ones trusted with the proposal because only them suffer the consequences and only them can lead with strong commitment to the cause. Only one owned media our call center worked as trigger and spread the word nation wide.By being implemented in the main channel of communication between the brand and the consumer, it was heard by each of the callers through out the Childs Labor Day. The reach was so immense, that it was covered by almost every news channel and replied by much of the influential people of the city.
Child Labour's Call
案例简介：相关性 160万的孩子因为被迫工作而不上课，你如何让人们仔细关注？我们开发了一个更深远的想法，我们以一种独特的方式使用我们的呼叫中心来对抗儿童劳工。它不是试图推广一个品牌，它只是为了让人们意识到这个问题。我们吸引了不同相关的社会影响者的关注，他们相信这项事业，并帮助推广它，而与品牌没有任何直接关系，只是对信息的纯粹信念。 战略 我们使用品牌主联系平台来增强使用儿童声音作为呼叫中心与会者的信息能力。这个想法并不像许多其他想法那样复杂，但有一个强大而复杂的信息，可以改变人们对一个永恒的社会问题的看法。所有的决定都是在哪里做出的，这样运动就可以通过自己的方式进行交流，而无需进一步推动。为了吸引人们，录音是你打电话给联系中心时第一次听到的，所以没有办法避免它。此外，我们的主要受众是 Telefonica 的用户，通过影响力吸引传统媒体和影响者的注意力，以吸引更广泛的受众。 结果 没有预算，只有一天我们的结果超出了我们的预期: 2000万的媒体印象开启了关于传统媒体没有太多讨论的话题的辩论。电话增加了 30%。这意味着当天有 650,000 个电话愿意听到这个信息。这个想法成为了 Telefonica 基金会运营的世界上所有国家的全球行动。 活动描述 如果童工问题出现在街上每个人的眼前，我们需要接近另一种可能更好、人们愿意听到的感觉。每天有 500,000 多人打电话到我们的呼叫中心，所以零预算是出现问题的最佳媒体。我们寻找孩子，并给他们一个可能性，在儿童劳动节，他们可以用他们的声音作为一个强大而深刻的信息的催化剂，可以深入秘鲁人, 不屈不挠，因为是受害者给予的。 概要 Telefonica Foundation 相信激发想法来激励未来，但是在秘鲁，160万的孩子没有任何机会来激励他们自己的未来,由于多种情况，他们被迫在 6 至 13 岁之间离开学校，走上街头工作。我们接受挑战，提高对这一问题的认识，并接触到大量的观众，但预算为零。 执行 执行很简单，该品牌寻找那些想把信息向前推进的孩子，他们充满了情感和信念。他们相信那些人会接受这项提议，因为只有他们承受后果，只有他们才能对这项事业做出坚定的承诺。只有一个拥有媒体，我们的呼叫中心作为触发器工作，并在全国范围内传播这个词。通过在品牌和消费者之间的主要沟通渠道中实施，每个来电者都会在 Childs 劳动节听到它。这个范围如此之大，几乎每个新闻频道都报道了它，这个城市许多有影响力的人都回答了它。
Child Labour's Call
案例简介：Relevancy 1.6 Million kids are not attending class because they are forced to work, how do you make people to pay attention carefully? We developed an idea that was far more reaching tan any other, we used our call centers in a unique way the Against Childs Labour. It was not trying to promote a brand, it was just to generate awareness of the problem.We attracted attention from different relevant social influencers who believed in the cause and helped to promote it without any direct relationship with the brand, just the sheer conviction of the message. Strategy We use the brand main contact platform to enhance the capability of the message using child voices as call center attendees. The idea was not as complex as many others but had a powerful intricate message that could change the way people think of a constant social issue. All the decisions taken where so that the campaign could communicate by its own and without any further push.To engage the population, the recording was the first you hear when you call the contact center so there was no way avoiding it. Furthermore, our main audience was Telefonica’s users and by impact draw the attention of traditional media and influencers to get to a broader audience. Outcome With 0 budget and just one day our results were over our expectation:20 million media impressions opening the debate on a subject not so much discussed in traditional media.Calls increased 30% more. That means 650,000 calls in that day willing to hear the message.The idea became a global action in all the the countries in the world where Telefonica Foundation operates. CampaignDescription If child labour problem is in front of the eyes of everyone on the streets, we need to get close to another sense that may worked better and people was willing to hear. Over 500,000 people calls every day to our call centers, so with zero budget is was the perfect media to arise the problem. We looked for kids and gave them the possibility that on child’s Labor Day, they could use their voice as a catalyst for a message that was strong and profound and could reach deep into Peruvians, being unyielding because is given by the victims. Synopsis Telefonica Foundation believes in inspiring ideas to inspire the future, but in Peru 1.6 million kids don`t have any opportunity to inspire their own future, due to multiple circumstances they are forced to leave school between the age of 6 to 13 and go out to the streets and work.We accept the challenge of generating awareness of this problem and reaching a massive audience to but with zero budget. Execution The execution was straightforward, the brand looked for kids who wanted to push the message forward full of sentiment and conviction. They where the ones trusted with the proposal because only them suffer the consequences and only them can lead with strong commitment to the cause. Only one owned media our call center worked as trigger and spread the word nation wide.By being implemented in the main channel of communication between the brand and the consumer, it was heard by each of the callers through out the Childs Labor Day. The reach was so immense, that it was covered by almost every news channel and replied by much of the influential people of the city.
童工的呼吁
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Child Labour's Call
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