This Coke is a Fanta|海报/平面|广告营销案例【ADGuider广告指南】

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这可乐是芬达

案例简介：这个世界充满了 “他为另一支球队效力” 或 “枕头苦” 等恐同表情。在巴西，人们说: “可乐是芬达”。为了支持国际LGBT骄傲日，可口可乐推出了限量版can。里面装有橙色芬达的红色可乐罐，上面写着: “这款可乐是芬达。那又怎样？“。一个特殊的可以故意设计成对抗偏见的声明。该活动也是狂欢节的热门活动，并为当地市场的想法获得了10亿的媒体印象，花费了0美元的媒体。

这可乐是芬达

案例简介：The world is full of homophobic expressions such as “He plays for the other team” or “Pillow bitter”. In Brazil, people say: “That Coke is a Fanta”. In support to international LGBT+ pride day, Coca-Cola launched a limited-edition can. A red Coke can with orange Fanta inside, featuring the message: “This Coke is a Fanta. So what?” A special can intentionally designed to become a statement for the fight against prejudice. The campaign was also a carnival hit and reached 1 billion media impressions for a local market idea, with 0 U$ media spent.