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这可乐是芬达
案例简介：可口可乐的内部行动将仇视同性恋的笑话转化为营销和员工的骄傲。该行动是在里约热内卢博塔弗戈的可口可乐总部内部进行的。只有员工可以检查新奇的东西，这是在公司 13 层的冰箱里。“我们创造了一个特殊的罐子来识别谁忽略了标签，无视偏见，并假设他们到底是谁。这可乐是骄傲。这可乐是尊重。这种可乐是芬达，”品牌说。
这可乐是芬达
案例简介：Coca-Cola's internal action turns homophobic joke into marketing and pride for employees. The action was done internally within the headquarters of Coca-Cola in Botafogo, Rio de Janeiro. Only employees could check up on the novelty, which was in the fridges of the company's 13 floors. "We've created a special can to recognize who ignores labels, defies prejudices, and assumes who they really are. This Coke is pride. This Coke is Respect. This Coke is Fanta, "said the brand.
This Coke is a Fanta
案例简介：可口可乐的内部行动将仇视同性恋的笑话转化为营销和员工的骄傲。该行动是在里约热内卢博塔弗戈的可口可乐总部内部进行的。只有员工可以检查新奇的东西，这是在公司 13 层的冰箱里。“我们创造了一个特殊的罐子来识别谁忽略了标签，无视偏见，并假设他们到底是谁。这可乐是骄傲。这可乐是尊重。这种可乐是芬达，”品牌说。
This Coke is a Fanta
案例简介：Coca-Cola's internal action turns homophobic joke into marketing and pride for employees. The action was done internally within the headquarters of Coca-Cola in Botafogo, Rio de Janeiro. Only employees could check up on the novelty, which was in the fridges of the company's 13 floors. "We've created a special can to recognize who ignores labels, defies prejudices, and assumes who they really are. This Coke is pride. This Coke is Respect. This Coke is Fanta, "said the brand.
这可乐是芬达
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This Coke is a Fanta
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