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治疗盒
案例简介：写一个关于电影中发生的事情的简短总结 在纪录片风格中，我们捕捉到公众观看真实的阿片类药物排毒。当 26 岁的阿片类药物成瘾者丽贝卡讲述我们通过一个用来复制她的戒毒室的发光二极管屏幕立方体观看她的戒毒生活时。我们得知她被开了阿片类药物用于运动损伤，然后很快养成了习惯。这部电影继续讲述她痛苦的 5 天阿片类药物排毒以及纽约路人观看她的旅程时引起的情绪反应。 解释作品如何创新性地使用胶片介质。 治疗盒旨在通过创造一种身临其境的公共体验来防止阿片类药物的使用，这种体验将人们放入真正的排毒室。 使用 LED 屏幕盒，我们复制了一个勇敢的人接受阿片类药物成瘾治疗的真实治疗室的确切尺寸: Rebekkah。我们使用了一种行业第一现场合成技术，将路人的实时视频放入 LED 屏幕，给人一种房间没有墙壁的错觉，让观众感觉像是体验的一部分。 结果是真正的人与丽贝卡的旅程联系在一起并做出反应，最终成为我们更广泛的电影运动的支柱。
治疗盒
案例简介：Write a short summary of what happens in the film In documentary style we captured the public watching a real, live opioid detox. As Rebekkah, a 26-year-old opioid addict, narrates we watch her detox live via an LED screen cube built to replicate her detox room. We learn she was prescribed opioids for a sports injury, then quickly developed a habit. The film continues through her painful 5 day opioid detox and the emotional reaction it elicits as passersby in NYC watch her journey. Explain how the work innovatively used the film medium. Treatment Box aimed to prevent opioid use by creating an immersive, public experience that put people inside a real detox room. Using an LED screen box, we replicated the exact dimensions of the real treatment room of one brave person going through treatment for opioid addiction: Rebekkah. We used an industry first live composite technique that placed realtime video of passersby into the LED screens giving the illusion that the room had no walls – and making viewers feel like part of the experience. The result was real people connecting with and reacting to Rebekkah’s journey, ultimately forming the backbone of our wider film campaign.
Treatment Box
案例简介：写一个关于电影中发生的事情的简短总结 在纪录片风格中，我们捕捉到公众观看真实的阿片类药物排毒。当 26 岁的阿片类药物成瘾者丽贝卡讲述我们通过一个用来复制她的戒毒室的发光二极管屏幕立方体观看她的戒毒生活时。我们得知她被开了阿片类药物用于运动损伤，然后很快养成了习惯。这部电影继续讲述她痛苦的 5 天阿片类药物排毒以及纽约路人观看她的旅程时引起的情绪反应。 解释作品如何创新性地使用胶片介质。 治疗盒旨在通过创造一种身临其境的公共体验来防止阿片类药物的使用，这种体验将人们放入真正的排毒室。 使用 LED 屏幕盒，我们复制了一个勇敢的人接受阿片类药物成瘾治疗的真实治疗室的确切尺寸: Rebekkah。我们使用了一种行业第一现场合成技术，将路人的实时视频放入 LED 屏幕，给人一种房间没有墙壁的错觉，让观众感觉像是体验的一部分。 结果是真正的人与丽贝卡的旅程联系在一起并做出反应，最终成为我们更广泛的电影运动的支柱。
Treatment Box
案例简介：Write a short summary of what happens in the film In documentary style we captured the public watching a real, live opioid detox. As Rebekkah, a 26-year-old opioid addict, narrates we watch her detox live via an LED screen cube built to replicate her detox room. We learn she was prescribed opioids for a sports injury, then quickly developed a habit. The film continues through her painful 5 day opioid detox and the emotional reaction it elicits as passersby in NYC watch her journey. Explain how the work innovatively used the film medium. Treatment Box aimed to prevent opioid use by creating an immersive, public experience that put people inside a real detox room. Using an LED screen box, we replicated the exact dimensions of the real treatment room of one brave person going through treatment for opioid addiction: Rebekkah. We used an industry first live composite technique that placed realtime video of passersby into the LED screens giving the illusion that the room had no walls – and making viewers feel like part of the experience. The result was real people connecting with and reacting to Rebekkah’s journey, ultimately forming the backbone of our wider film campaign.
治疗盒
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Treatment Box
暂无简介
基本信息
- 广告战役： #Truth Initiative-网络-3bc6#
- 广告品牌： Truth Initiative
- 发布日期： 2020
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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