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世界上最合格的单身汉

案例简介：背景: 最后一只活着的北方白犀牛生活在肯尼亚的 Ol Pejeta 保护区，由于年老和一系列其他问题，不能自然交配。如果他死了，他的物种将灭绝，几乎没有任何复兴的希望。它们濒临灭绝。我们需要一个资金来源来研究人工生殖技术，使他能够通过南方白犀牛代理繁殖。 Ol Pejeta conservation 的 “最后生存机会” 繁殖计划有助于资助人工生殖技术的研究，如试管受精，这是苏丹通过 7,000 只南方白犀牛替代品繁殖所必需的给他的物种一个生存的机会。这个想法我们选择看犀牛严峻形势的光明面。考虑到他有 7,000 名女性准备带着他的孩子，而且他实际上是 “他同类中的最后一个”, 生活在一个风景如画的 90,000 英亩的牧场上，在他个人的军事训练保镖团队的保护下 -- 我们决定把他的个人资料放在 Tinder 上，并给他配音为 “世界上最合格的单身汉”。” Tinder 用户只需向右滑动就能与他匹配，并被重定向到 Ol Pejeta conservation 的网站，在那里他们可以为他的事业捐款。这个想法或格式有什么独特和创新之处？苏丹是世界上最后一只北方白犀牛，也是他的品种留下来的最后机会 -- 因此我们的想法是将他定位为世界上最有资格的单身汉。注意，有南方白犀牛，但这两个品种之间有一些基本差异。目标是提高认识和资金。我们需要 900 万美元用于研究/体外研究，这是犀牛以前从未做过的。有一个世界范围的团队在努力解决这个问题。正如你将在案例中看到的那样，结果是惊人的。 -该网站在活动启动一小时后崩溃。 -我们在英国只在一周内就得到了 2B 的印象 -200万人右击 Tinder -包括 J.Fallon 在内的名人谈论过…

世界上最合格的单身汉

案例简介：Background: The last living Northern White Rhino lives in Kenya's Ol Pejeta conservancy and cannot mate naturally due to old age and a range of other issues. If he dies, his species will become extinct with barely any hope of revival. They are CRITICALLY ENDANGERED. We need a source of funding for research into Artificial reproductive techniques, to enable him to breed through Southern White Rhino surrogates. The Ol Pejeta Conservancy's "Last Chance to Survive" breeding program aids in funding the research into Artificial Reproductive Techniques like IVF that are required to enable Sudan to breed through one of 7,000 Southern White Rhino surrogates and give his species a chance at survival. The Idea We chose to look at the bright side of the rhino's grim situation. Considering the fact that he has 7,000 females ready to carry his baby and he is literally "the last of his kind", living on a picturesque 90,000-acre ranch under the protection of his personal team of military trained bodyguards-- we decided to put his profile on Tinder and dub him "The World’s Most Eligible Bachelor.” Tinder users just had to swipe right to match with him and be be redirected to Ol Pejeta Conservancy's site where they could donate to his cause. What is unique and innovative about the idea or format? Sudan is the last Northern White Rhino in the world and the last chance for his breed to remain - hence our idea to position him as the Most Eligible Bachelor in the world. Note there are Southern White Rhinos but there are some fundamental differences between the 2 breeds. The objectives were to raise awareness and funds. We need $9M for research / in vitro which has never been done before with Rhinos. There is a worldwide team working on this. Results as you will see in the case have been amazing. - The site crashed an hour after the launch of the campaign. - We got 2B impressions in the UK only in just 1 week - 2 million people right swiped on Tinder - celebrities including J. Fallon talked about it …