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可乐咖啡
案例简介：什么糖比一罐可乐少，咖啡因比一杯普通咖啡少，但比一罐苏打水多？根据可口可乐的说法，答案是可口可乐咖啡，这是两种饮料的混合物，到年底将在25个市场上出现。 肯尼亚将成为世界上最早推出可口可乐咖啡的市场之一，奥美帮助该公司设计了一种标志性的视觉效果，以激发人们的兴奋，特别是在一个喝茶的大陆。他们开发了一个图标，将可口可乐的动态色带融合到咖啡豆中，就好像它是自然发生的一样。从那里开始，他们把它留给观众来解决这种联系。唯一的其他元素包括一个发布日期，所有将被揭示。随附的广告已在肯尼亚的户外，印刷和室内海报中看到，乌干达，坦桑尼亚和尼日利亚很快也将加入。
可乐咖啡
案例简介：What has less sugar than a can of Coke, has slightly less caffeine than a normal cup of coffee but more than a can of the soda? The answer, according to Coca-Cola, is Coke Coffee, a blend of both drinks that will be appearing in 25 markets by year-end. Kenya will be one of the first markets in the world to pre-launch Coke Coffee, and Ogilvy helped the company design an iconic visual to spark excitement, especially in a tea-drinking continent. They developed an icon that merges Coke’s Dynamic Ribbon into the coffee bean as if it were a natural occurrence. From there they are leaving it up to the audience to work out the connection. The only other element included is a launch date where all will be revealed. The ad, attached, has been seen in outdoor, print and instore posters in Kenya, and soon to be joined by Uganda, Tanzania, and Nigeria.
Coke Coffee
案例简介：什么糖比一罐可乐少，咖啡因比一杯普通咖啡少，但比一罐苏打水多？根据可口可乐的说法，答案是可口可乐咖啡，这是两种饮料的混合物，到年底将在25个市场上出现。 肯尼亚将成为世界上最早推出可口可乐咖啡的市场之一，奥美帮助该公司设计了一种标志性的视觉效果，以激发人们的兴奋，特别是在一个喝茶的大陆。他们开发了一个图标，将可口可乐的动态色带融合到咖啡豆中，就好像它是自然发生的一样。从那里开始，他们把它留给观众来解决这种联系。唯一的其他元素包括一个发布日期，所有将被揭示。随附的广告已在肯尼亚的户外，印刷和室内海报中看到，乌干达，坦桑尼亚和尼日利亚很快也将加入。
Coke Coffee
案例简介：What has less sugar than a can of Coke, has slightly less caffeine than a normal cup of coffee but more than a can of the soda? The answer, according to Coca-Cola, is Coke Coffee, a blend of both drinks that will be appearing in 25 markets by year-end. Kenya will be one of the first markets in the world to pre-launch Coke Coffee, and Ogilvy helped the company design an iconic visual to spark excitement, especially in a tea-drinking continent. They developed an icon that merges Coke’s Dynamic Ribbon into the coffee bean as if it were a natural occurrence. From there they are leaving it up to the audience to work out the connection. The only other element included is a launch date where all will be revealed. The ad, attached, has been seen in outdoor, print and instore posters in Kenya, and soon to be joined by Uganda, Tanzania, and Nigeria.
可乐咖啡
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Coke Coffee
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