Kwiff Caught Glass|短视频|广告营销案例【ADGuider广告指南】

Kwiff 抓住了玻璃

案例简介：DROGA5 LONDON 为移动博彩应用程序创建了描述被 “kwiffed” 感觉的活动日期: 2017年8月16日 Kwiff 是一款全新的创新移动专用体育博彩应用，通过 “kwiffing” 或提高赔率，为体育博彩增添了另一种刺激, 正在发布一场完全整合的运动，描述这种感觉 -- 被 “kwiffed” 的感觉。 “这很正常。直到它被 kwiffed ”运动，由 Droga5 伦敦创建，由三部幽默电影组成，庆祝在你真正赢之前获胜的感觉, 这确实让 kwiff 的产品与其他体育博彩应用程序有所不同，这些应用程序都只关心一件事，大声谈论奖金和免费赌注。一个处决的特点是，他们的老师告诉一群男孩儿，他们不仅那天晚上没有家庭作业，他们还可以完成一天破裂的巨大泡沫。另一个例子是一个男人，他非常自豪地在杯子落到地板上之前从橱柜里接住了一个掉落的玻璃，他把它带到他的坟墓里。在每一个画外音的结尾解释说，这是 kwiff 的意思。这些广告将作为 Droga5 London 设计和发布的完全整合的跨频道广告的一部分。从应用程序本身的 UI 设计到与 BT Sport 的一场长达一个赛季的独家交易，在本赛季每场电视直播的英超、冠军联赛、足总杯和西甲比赛之前都是如此。它通过在线和移动数字显示活动得到支持。 Droga5 执行创意总监大卫 · 科尔布兹说: 你喜欢钱吗？我知道。但我不知道如何得到更多。一个获得比你更多钱的好方法是和 kwiff 打赌。Kwiff 是一个体育博彩应用程序，偶尔会给你比最初购买的赔率更好的机会。如果你现在下载它，你的生活将会成倍地好。此外，我们做了一些关于获得这些更好机会的广告。这些就是他们。 Kwiff 的首席执行官/创始人卡尔 · 恩格斯特伦说: 对我们来说，作为一家雄心勃勃的年轻公司, 我们从一开始就知道，我们不仅需要创造一个惊人的产品体验，还需要以一种贯穿并让人们思考的方式讲述我们的故事。“这是完全正常的，直到它被 kwiffed!” 真实地讲述了我们如何提供产品的故事。但是我们增加了一个神奇的转折，当你最意想不到的时候，我们可能会奖励你一个几乎不正常的刺激体验。

Kwiff 抓住了玻璃

案例简介：DROGA5 LONDON CREATES CAMPAIGN DESCRIBING FEELING OF BEING ‘KWIFFED’ FOR MOBILE BETTING APP DATE: 16th August 2017 Kwiff, the all new innovative mobile-only sports betting app that adds another thrill to sports betting by “kwiffing” or boosting odds, is releasing a fully integrated campaign that describe this feeling – the feeling of being ‘kwiffed’. The “It’s perfectly normal. Until it’s kwiffed” campaign, created by Droga5 London, comprises three humorous films that celebrate the feeling of winning before you’ve actually won, which truly differentiates kwiff’s offering over other sports betting apps who are all about one thing, shouting loud about bonuses and free bets. One execution features a class of man-children being told by their teacher that not only do they not have homework that evening, they can finish the day bursting giant bubble wrap. Another, features a man who is so proud of catching a falling glass from a cupboard before it hits the floor that he carries it around with him to his grave. At the end of each a voiceover explains that that is the meaning of kwiff. The ads will run as part of a fully integrated, cross channel campaign devised and delivered by Droga5 London. From the UI-design of the app itself to a season long exclusive deal with BT Sport featuring before every televised Premier League, Champions League, FA Cup and La Liga game this season. It’s supported through an online and mobile digital display campaign. David Kolbusz, executive creative director at Droga5, said: Do you like money? I do. But I have no idea how to get more. A really good way to get more money than you have is to place a bet with kwiff. kwiff is a sports betting app that occasionally gives you better odds than you initially buy into. If you download it now your life will be exponentially better. Also - we made some ads about how it feels to get these better odds. These are them. Karl Engström, CEO/Founder at kwiff, said: For us, as a young company with big ambitions to disrupt a very competitive industry, we knew from the start that we needed to create not only an amazing product experience but also tell our story in a way that cuts through and makes people think. ‘It’s perfectly normal, until its kwiffed!’ truly tells our story about how we offer a product that delivers. But we add a magical twist, when you least expect it we might reward you with an almost abnormal experience of thrill.