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风味收音机
案例简介：结果和有效性 * 超过 350,000 人在活动中体验了广告 * 访客增加了 16%，邓金甜甜圈的销售额增加了 29% (由巴士站设置的商店) * 最好的结果是，当人们想到早上的咖啡时，他们开始想到邓金甜甜圈。 创意执行 创造了由唐恩都乐叮当声触发的咖啡香气雾化器。由于首尔交通拥堵，我们的目标通常主要通过公共汽车和地铁的公共交通工具通勤。所以我们创造了一个机器，当听到唐恩都乐的叮当声时，它会释放出咖啡的香气。这台机器安装在公共汽车上，只由邓金电台广告触发。接触这种空间广告的人会和邓金一起微妙地想起咖啡，结果他们在上班的路上去了邓金甜甜圈商店。 见解、战略和想法 “增加唐恩都乐咖啡的消费基础。”首尔喜欢咖啡。这就是为什么它被称为 “咖啡之城”。“邓金甜甜圈” 比咖啡更受欢迎。这种看法导致喝咖啡的人选择其他咖啡馆而不是邓金。有必要建立 “邓金 = 咖啡” 的想法，以说服人们选择邓金作为他们的咖啡配方。
风味收音机
案例简介：Results and Effectiveness *More than 350,000 people experienced the ad during the campaign *Visitors increased 16%, Sales of Dunkin Donuts increased 29% (shops located by bus stops) *The best result is that people are now starting to think of Dunkin Donuts when the think of their morning coffee. Creative Execution Created coffee aroma atomizers triggered by the Dunkin’ Donuts jingle sound. Our targets usually commute to work primarily via public transportation on buses and subways due to traffic congestion in Seoul. So we created a machine that releases a coffee aroma when the Dunkin’ Donuts jingle is heard. The machine is installed in buses and is only triggered by the Dunkin radio ad. People exposed to this spatial ad are subtly reminded of coffee along with Dunkin, and as a result visit Dunkin’ Donuts shops on their way to work. Insights, Strategy and the Idea "Increase the Dunkin’ Donuts coffee consumer base." Seoul loves coffee. It’s why it’s called “The City of Coffee”. ‘Dunkin Donuts’ is more strongly branded for donuts than coffee. This perception leads to coffee drinkers selecting other cafes over Dunkin. It is necessary to establish the thinking that ‘Dunkin = coffee’ to convince people to select Dunkin for their coffee fix.
FLAVOR RADIO
案例简介：结果和有效性 * 超过 350,000 人在活动中体验了广告 * 访客增加了 16%，邓金甜甜圈的销售额增加了 29% (由巴士站设置的商店) * 最好的结果是，当人们想到早上的咖啡时，他们开始想到邓金甜甜圈。 创意执行 创造了由唐恩都乐叮当声触发的咖啡香气雾化器。由于首尔交通拥堵，我们的目标通常主要通过公共汽车和地铁的公共交通工具通勤。所以我们创造了一个机器，当听到唐恩都乐的叮当声时，它会释放出咖啡的香气。这台机器安装在公共汽车上，只由邓金电台广告触发。接触这种空间广告的人会和邓金一起微妙地想起咖啡，结果他们在上班的路上去了邓金甜甜圈商店。 见解、战略和想法 “增加唐恩都乐咖啡的消费基础。”首尔喜欢咖啡。这就是为什么它被称为 “咖啡之城”。“邓金甜甜圈” 比咖啡更受欢迎。这种看法导致喝咖啡的人选择其他咖啡馆而不是邓金。有必要建立 “邓金 = 咖啡” 的想法，以说服人们选择邓金作为他们的咖啡配方。
FLAVOR RADIO
案例简介：Results and Effectiveness *More than 350,000 people experienced the ad during the campaign *Visitors increased 16%, Sales of Dunkin Donuts increased 29% (shops located by bus stops) *The best result is that people are now starting to think of Dunkin Donuts when the think of their morning coffee. Creative Execution Created coffee aroma atomizers triggered by the Dunkin’ Donuts jingle sound. Our targets usually commute to work primarily via public transportation on buses and subways due to traffic congestion in Seoul. So we created a machine that releases a coffee aroma when the Dunkin’ Donuts jingle is heard. The machine is installed in buses and is only triggered by the Dunkin radio ad. People exposed to this spatial ad are subtly reminded of coffee along with Dunkin, and as a result visit Dunkin’ Donuts shops on their way to work. Insights, Strategy and the Idea "Increase the Dunkin’ Donuts coffee consumer base." Seoul loves coffee. It’s why it’s called “The City of Coffee”. ‘Dunkin Donuts’ is more strongly branded for donuts than coffee. This perception leads to coffee drinkers selecting other cafes over Dunkin. It is necessary to establish the thinking that ‘Dunkin = coffee’ to convince people to select Dunkin for their coffee fix.
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