Heat Tech Window|短视频|广告营销案例【ADGuider广告指南】

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热技术窗口

案例简介：冬天很冷。韩国的高供暖成本让人们感觉更冷。这项活动从 11月4日持续到 2016年12月31日，在韩国的所有 189 家优衣库商店。每次购买 Heat Tech 热磨损产品时，都会免费提供一个 Heat Tech 窗口。500,000 人得到了一个热技术窗口，然后应用到他们家里的窗口。竞选视频在网上获得了 3000万的印象。因此，Heat Tech 的销售额同比增长 203%。今年冬天，拥有热技术窗口的家庭能够在供暖方面节省大约 20%。活动描述使用通常用于包装的气泡包装，我们制作了一个实际上是温暖的广告 -- 热技术窗口。只需将热技术窗口施加到窗口上，室温就会上升 2 ~ 3 ℃ (3.6 ~ 5.4 华氏度)。1) 空气帽内部的空气层阻止了内外之间的热传导，从而提高了房间的温度。应用热技术窗口可以在加热时平均节省 20%。2) 通过通常用于包装的经济实惠的气泡包装，这是降低韩国如此昂贵的供暖成本的解决方案。 2015/韩国建筑学院 2) 公寓冬季供暖成本节约计划/知识经济部战略此外，Heat Tech thermal wear 的标志印在 Heat Tech 窗口上，这使得镇上所有的窗户都被应用于优衣库的新广告媒体。优衣库韩国免费向消费者发放了 500,000 个热技术窗口。以一种聪明的方式，优衣库在冬季期间获得了 500,000 个户外广告。执行使用通常用于包装的气泡包装，我们制作了一个实际上是温暖的广告 -- 热技术窗口。只需将热技术窗口施加到窗口上，室温就会上升 2 ~ 3 ℃ (3.6 ~ 5.4 华氏度)。这项活动从 11月4日持续到 2016年12月31日，在韩国的所有 189 家优衣库商店都有。每次购买热科技热服产品，都会免费提供热科技窗口。500,000 人得到了一个热技术窗口，然后应用到他们家里的窗口。我们还制作了一个活动视频，展示了热技术窗口是如何应用的，该视频在 YouTube 、 Facebook 和 Instagram 等各种社交媒体上发布，一个月内获得了 3000万次印象。该运动人口约 5000万，占所有韩国人的 3/5。概要冬天很冷。韩国的高供暖成本让人们感觉更冷。所以我们想知道 -- 就像优衣库的衣服让人们保暖一样，他们的广告也能让他们保暖吗？真的暖和吗？结果在竞选期间，500,000 个热科技窗口被分发给消费者，并应用在他们的窗户上。在街上，这些窗口已经成为新的广告媒体。以一种聪明的方式，优衣库在冬季获得了 500,000 的户外广告。竞选视频在网上获得了 3000万的印象 (3/5 的韩国人，基于 5000万的人口),Heat Tech 销售额同比增长 203%。这场运动获得了广泛的关注，并在 72 家不同的韩国媒体上亮相。事实上，广告实际上有助于让人们感到温暖,即使节省了供暖成本也受到高度赞扬。 “这个冬天的必备” -- 赫芬顿邮报韩国 “一场甚至节省供暖成本的运动” -- 亚洲经济 “优衣库带来温暖的礼物” -- 首尔电视台

热技术窗口

案例简介：Winters are cold. The high heating cost in Korea makes people feel even colder. This campaign ran from Nov. 4 until Dec. 31, 2016 in all 189 Uniqlo stores in Korea. A Heat Tech Window was given for free with each purchase of a Heat Tech thermal wear product. 500,000 people were given a Heat Tech Window, which was then applied to their window at home. The campaign video reached 30 million impressions online. As a result, Heat Tech sales recorded a year-on-year growth of 203%. This winter, homes with the Heat Tech Window were able to save about 20% on heating overall. CampaignDescription Using bubble wrap, which is commonly used for packaging, we created an advertisement that is actually warm – the Heat Tech Window.Just by applying the Heat Tech Window to a window, the room temperature rises by 2~3°C(3.6~5.4°F). 1)The layer of air inside the air caps blocks the heat conduction between the outside and inside, thus raising the temperature of the room.Applying the Heat Tech Window saves an average 20% on heating. 2)It’s the solution to reduce the heating cost that is so expensive in Korea by means of affordable bubble wrap normally used for packaging.1)Air Cap Sheet Insulation Estimation, 2015 / The Korea Institute of Building Construction2) Apartment Winter Heating Cost Saving Plan/Ministry of Knowledge Economy Strategy Furthermore, the logo of the Heat Tech thermal wear is printed on the Heat Tech Window, which makes all the windows across town on which it is applied into new advertising media for Uniqlo.Uniqlo Korea gave out 500,000 Heat Tech Windows to consumers for free.In a clever way, Uniqlo gained 500,000 OOH advertisements during the winter period. Execution Using bubble wrap, which is commonly used for packaging, we created an advertisement that is actually warm – the Heat Tech Window.Just by applying the Heat Tech Window to a window, the room temperature rises by 2~3°C(3.6~5.4°F). This campaign ran from November 4 until December 31, 2016 in all 189 Uniqlo stores in Korea.A Heat Tech Window was given for free with each purchase of a Heat Tech thermal wear product. 500,000 people were given a Heat Tech Window, which was then applied to their window at home.We also created a campaign video showing how the Heat Tech Window was applied, which was released on various social media such as YouTube, Facebook and Instagram, and reached 30 million impressions within a month. With a population of about 50 million, the campaign reached 3/5 of all Koreans. Synopsis Winters are cold.The high heating cost in Korea makes people feel even colder.So we wondered – Just as Uniqlo’s clothes keep people warm,Could their advertisement keep them warm, too? Actually warm? Outcome During the campaign period, 500,000 Heat Tech Windows were handed out to consumers and applied on their windows.Out on the streets, those windows had become new advertising media. In a clever way, Uniqlo gained 500,000 OOH advertisements during the winter period The campaign video reached 30 million impressions online (3/5 of all Koreans, based on a 50 million population)As a result, Heat Tech sales recorded a year-on-year growth of 203%.The campaign garnered widespread attention and was featured in 72 different Korean media outlets.The fact that an advertisement actually helped make people feel warmer, and even saved heating costs was highly praised.“A must-have for this winter” – The Huffington Post Korea“A campaign that even saves heating cost” – Asia Economy“A gift from Uniqlo that brings warmth” – Seoul TV