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热技术窗口
案例简介:冬天很冷。韩国的高供暖成本让人们感觉更冷。 这项活动从 11月4日持续到 2016年12月31日,在韩国的所有 189 家优衣库商店。 每次购买 Heat Tech 热磨损产品时,都会免费提供一个 Heat Tech 窗口。500,000 人得到了一个热技术窗口,然后应用到他们家里的窗口。 竞选视频在网上获得了 3000万的印象。 因此,Heat Tech 的销售额同比增长 203%。 今年冬天,拥有热技术窗口的家庭能够在供暖方面节省大约 20%。
热技术窗口
案例简介:Winters are cold. The high heating cost in Korea makes people feel even colder. This campaign ran from Nov. 4 until Dec. 31, 2016 in all 189 Uniqlo stores in Korea. A Heat Tech Window was given for free with each purchase of a Heat Tech thermal wear product. 500,000 people were given a Heat Tech Window, which was then applied to their window at home. The campaign video reached 30 million impressions online. As a result, Heat Tech sales recorded a year-on-year growth of 203%. This winter, homes with the Heat Tech Window were able to save about 20% on heating overall.
Heat Tech Window
案例简介:冬天很冷。韩国的高供暖成本让人们感觉更冷。 这项活动从 11月4日持续到 2016年12月31日,在韩国的所有 189 家优衣库商店。 每次购买 Heat Tech 热磨损产品时,都会免费提供一个 Heat Tech 窗口。500,000 人得到了一个热技术窗口,然后应用到他们家里的窗口。 竞选视频在网上获得了 3000万的印象。 因此,Heat Tech 的销售额同比增长 203%。 今年冬天,拥有热技术窗口的家庭能够在供暖方面节省大约 20%。
Heat Tech Window
案例简介:Winters are cold. The high heating cost in Korea makes people feel even colder. This campaign ran from Nov. 4 until Dec. 31, 2016 in all 189 Uniqlo stores in Korea. A Heat Tech Window was given for free with each purchase of a Heat Tech thermal wear product. 500,000 people were given a Heat Tech Window, which was then applied to their window at home. The campaign video reached 30 million impressions online. As a result, Heat Tech sales recorded a year-on-year growth of 203%. This winter, homes with the Heat Tech Window were able to save about 20% on heating overall.
热技术窗口
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Heat Tech Window
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基本信息
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