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Uniqulo: Cheil Worldwide的热技术窗口
案例简介:
Uniqulo: Cheil Worldwide的热技术窗口
案例简介:
Uniqulo: HEAT TECH WINDOW by Cheil Worldwide
案例简介:
Uniqulo: HEAT TECH WINDOW by Cheil Worldwide
案例简介:
Uniqulo: Cheil Worldwide的热技术窗口
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Uniqulo: HEAT TECH WINDOW by Cheil Worldwide
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Cheil Worldwide and Uniqlo launched the HEAT TECH WINDOW campaign to promote Uniqlo's heat-generating thermal wear, and keep people warm in cold weather.HEAT TECH WINDOW uses bubble wrap, with its layer of air insulation blocking heat conduction between the outdoor and indoor, raising the room temperature by 2-3 degrees Celsius on average. The HEATTECH logo was printed on each window, which was sized for the average Korean window, 500,000 were handed out to customers at Uniqlo stores in Korea, turning their windows into out of home ads for Uniqlo.CreditsChief Creative Officer: Wain ChoiCreative Director, Art Director: Sungphil HwangCreative Director, Art Director: Hyungkyun Oh Junior Art Director: Taeyul Ko
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