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爱丽丝
案例简介：无国界医生组织是一个完全依靠私人捐赠的组织。特别是定期捐款会产生更大的影响，因为它们使该组织能够向难民和移民提供无缝的人道主义医疗援助，向弱势群体提供基本医疗保健以及公众意识活动。为医生定期捐款的人现在有了一个新头衔。他们被称为前线支持者。 这项新活动旨在引入这个新名称，并呼吁筹款。这个想法是将两种完全不同的生活方式并列: 一线支持者的生活，他们过着相当规律的日常生活，而无国界医生的工作人员则在一线生活，那里没有任何规律。但是这两种对立的生活走到一起。因为在前线，唯一的常客是每个前线支持者。由WPP，希腊为无国界医生制作的电影广告，类别为: 公共利益，非政府组织。
爱丽丝
案例简介：Doctors Without Borders is an organization that relies solely on private donations. Especially regular donations make a bigger impact, because they allow the organization to provide seamless humanitarian medical assistance to refugees and migrants, basic healthcare to vulnerable people as well as public awareness activities. People who make regular donations for the Doctors now have a new title. They are called Frontline Supporters. This new campaign aims to introduce this new name as well as call for fundraising. The idea is to juxtapose the two completely different ways of life: the life of a Frontline Supporter who lives a rather regular everyday life, and the workers of Doctors Without Borders who live their everyday life on the frontline, where nothing is regular. But these two opposing lives come together. Because on the frontline the only regular is every Frontline Supporter. Film advertisement created by WPP, Greece for Doctors Without Borders, within the category: Public Interest, NGO.
Alice
案例简介：无国界医生组织是一个完全依靠私人捐赠的组织。特别是定期捐款会产生更大的影响，因为它们使该组织能够向难民和移民提供无缝的人道主义医疗援助，向弱势群体提供基本医疗保健以及公众意识活动。为医生定期捐款的人现在有了一个新头衔。他们被称为前线支持者。 这项新活动旨在引入这个新名称，并呼吁筹款。这个想法是将两种完全不同的生活方式并列: 一线支持者的生活，他们过着相当规律的日常生活，而无国界医生的工作人员则在一线生活，那里没有任何规律。但是这两种对立的生活走到一起。因为在前线，唯一的常客是每个前线支持者。由WPP，希腊为无国界医生制作的电影广告，类别为: 公共利益，非政府组织。
Alice
案例简介：Doctors Without Borders is an organization that relies solely on private donations. Especially regular donations make a bigger impact, because they allow the organization to provide seamless humanitarian medical assistance to refugees and migrants, basic healthcare to vulnerable people as well as public awareness activities. People who make regular donations for the Doctors now have a new title. They are called Frontline Supporters. This new campaign aims to introduce this new name as well as call for fundraising. The idea is to juxtapose the two completely different ways of life: the life of a Frontline Supporter who lives a rather regular everyday life, and the workers of Doctors Without Borders who live their everyday life on the frontline, where nothing is regular. But these two opposing lives come together. Because on the frontline the only regular is every Frontline Supporter. Film advertisement created by WPP, Greece for Doctors Without Borders, within the category: Public Interest, NGO.
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