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隔海
案例简介：这场运动标志着无国界医生组织第一次选择叙事 PSA 来传达他们重要工作的故事。尽管他们有一个广泛的全球实地项目照片和 b-roll 镜头数据库，描绘了他们员工的日常经历, 他们希望开发一个突出无国界医生工作人员的地方。 “每年，我们的医生,纳丁 · 阿赫拉比-内贾德说: “护士和非医疗人员将生命搁置，与数千名当地雇佣的员工一起工作，在危机情况下提供医疗服务。”。无国界医生公司的营销经理。“通过今年的现场，我们不仅希望了解我们的援助人员看到了什么，还希望了解他们为什么首先要做这项工作。"
隔海
案例简介：This campaign marks the first time Doctors Without Borders has opted for a narrative PSA to convey the story of their vital work. Though they have an extensive database of photos and b-roll footage from their global field projects portraying the daily experiences of their staff, they were looking to develop a spot that would highlight Doctors Without Borders staff.“Every year, our doctors, nurses and non-medical staff put their lives on hold to work alongside thousands of locally hired staff, providing medical care in crisis situations,” said Nadine Ahrabi-Nejad, Marketing Manager at Doctors Without Borders. “Through this year’s spot, we hope not only to shed some light on what our aid workers see, but also why they do this work in the first place.”
Across the Sea
案例简介：这场运动标志着无国界医生组织第一次选择叙事 PSA 来传达他们重要工作的故事。尽管他们有一个广泛的全球实地项目照片和 b-roll 镜头数据库，描绘了他们员工的日常经历, 他们希望开发一个突出无国界医生工作人员的地方。 “每年，我们的医生,纳丁 · 阿赫拉比-内贾德说: “护士和非医疗人员将生命搁置，与数千名当地雇佣的员工一起工作，在危机情况下提供医疗服务。”。无国界医生公司的营销经理。“通过今年的现场，我们不仅希望了解我们的援助人员看到了什么，还希望了解他们为什么首先要做这项工作。"
Across the Sea
案例简介：This campaign marks the first time Doctors Without Borders has opted for a narrative PSA to convey the story of their vital work. Though they have an extensive database of photos and b-roll footage from their global field projects portraying the daily experiences of their staff, they were looking to develop a spot that would highlight Doctors Without Borders staff.“Every year, our doctors, nurses and non-medical staff put their lives on hold to work alongside thousands of locally hired staff, providing medical care in crisis situations,” said Nadine Ahrabi-Nejad, Marketing Manager at Doctors Without Borders. “Through this year’s spot, we hope not only to shed some light on what our aid workers see, but also why they do this work in the first place.”
隔海
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Across the Sea
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基本信息
- 广告战役： #Across the Sea#
- 广告品牌： Doctors Without Borders
- 发布日期： 2018-10-01
- 行业领域： 认证机构 , 商务服务
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
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