Alexa Lifeline|海报/平面|广告营销案例【ADGuider广告指南】

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阿列克谢生命线

案例简介：反对家庭暴力的伙伴关系我们的简报是为妇女提供一种在局势升级时寻求帮助的方式。这些妇女中的70% 永远不会与警察联系，并且通常在不断升级的情况下无法使用电话向朋友或家人寻求帮助，而不会进一步激怒施虐者。我们创建了Alexa生命线-女性有机会通过简单地打开音乐来谨慎地发短信寻求帮助，这种行为已经存在。最终，这将已经在数百万个家庭中的日常私人助理变成了一种潜在的救生设备。

阿列克谢生命线

案例简介：Partnership Against Domestic Violence Our brief was to give women a way to call for help during an escalating situation. 70% of these women will never contact the police, and usually have no way to use a phone to call a friend or family member for help during an escalating situation without further angering the abuser. We created The Alexa Lifeline – a chance for women to discreetly text for help by simply turning on music, a behaviour that already existed. Ultimately this turned an everyday personal assistant that's already within millions of homes into a potentially life saving device.