This campaign marks Reddit’s first-ever brand marketing campaign and falls under its wider voter engagement initiative, 'Up The Vote.' Created in partnership with R/GA San Francisco, the creative draws parallels between engagement with content on Reddit and participation in real-life elections.A bedrock of the platform experience, Reddit users cast more than 165 million votes on the site every day to help determine the content most celebrated and what falls to the bottom of the feed. The new campaign urges Reddit’s 130,000+ active communities and the population at large to bring this same passion to voting in real life, and unite around a shared effort to shape our futures. It will run in out of home ads, print, online (including on Reddit), and in-ad displays across New York, Houston, Chicago and Los Angeles up until Election Day, 3 November.CreditsEXECUTIVE CREATIVE DIRECTOR(S): Bryan Gregg & Chris PolychronopoulosCREATIVE DIRECTOR: Kevin KollerASSOCIATE CREATIVE DIRECTOR: Jocelyn McCanlesSENIOR ART DIRECTOR: Brian VandeputteSENIOR COPYWRITER: Scott SteeleART DIRECTOR: Ben MuckensturmSVP, MANAGING DIRECTOR: David CornsEXECUTIVE STRATEGY DIRECTOR: Yael CersarkasASSOCIATE STRATEGY DIRECTOR: Kaitlyn FrysztakSENIOR STRATEGIST: Sunny LeeASSOCIATE DIRECTOR, MARKETING SCIENCES: Ricky WeinaMD, CLIENT SERVICES: Cara WatsonACCOUNT DIRECTOR: Parry RomingerEXECUTIVE PRODUCTION DIRECTOR: Julie AndrewsGROUP DIRECTOR, PRODUCTION: Catherine HughesSENIOR PRODUCER: Anya WilsonVP, HEAD OF MEDIA: Ellie BamfordGROUP DIRECTOR, MEDIA OPERATIONS: Liz HartASSOCIATE MEDIA DIRECTOR: Faviana CampbellMEDIA PLANNER/BUYER: Devon Bremer