Marking Reddit's first-ever Super Bowl ad (and TV commericial) it went for a 'blink-and-you'll miss' strategy. At five-seconds long, 'Superb Owl' is an unconventional approach to the typical big-budget, flashy commericials that typically roll out throughout the big game. "Big game spots are expensive, so we couldn't buy a full one," reads the ad. "But we were inspired and decided to spend our entire marketing budget on 5 seconds of airtime." Riding on the attention driven by the GameStop debacle, it wants to prove that the past two weeks have shown powerful things can happen when passionate communities come together. Created by its agency of record, R/GA, Reddit rallied against the odds to produce this spot, in a matter of days. CreditsCLIENT: RedditCAMPAIGN NAME: “Superb Owl” AGENCY: R/GA CaliforniaR/GAVP, EXECUTIVE CREATIVE DIRECTOR: Bryan GreggEXECUTIVE CREATIVE DIRECTOR, STUDIOS: Chapin ClarkCREATIVE DIRECTOR: Kevin Koller ASSOCIATE CREATIVE DIRECTOR, STUDIOS: Kirstie BonesASSOCIATE CREATIVE DIRECTOR, COPY: Jocelyn McCanlesSENIOR COPYWRITER: Scott Steele ART DIRECTOR: Ben MuckensturmGROUP PRODUCTION DIRECTOR, STUDIOS: Hana NewmanMOTION DESIGN DIRECTOR: Felipe MahalemCONTENT PRODUCER: Janie Penney SVP, MANAGING DIRECTOR: David CornsVP, HEAD OF MEDIA: Ellie BamfordGROUP DIRECTOR, MEDIA OPERATIONS: Liz HartMEDIA DIRECTOR: Faviana CampbellMEDIA PLANNER/BUYER: Devon BremerVP, EXECUTIVE STRATEGY DIRECTOR: Yael Cersarkas STRATEGY DIRECTOR: Kaitlyn FrysztakVP, MD, CLIENT SERVICES: Cara WatsonACCOUNT DIRECTOR: Parry RomingerVP, EXECUTIVE PRODUCTION DIRECTOR: Julie AndrewsGROUP DIRECTOR, PRODUCTION: Catherine HughesSENIOR PRODUCER: Katie CahillDIRECTOR, BUSINESS AFFAIRS: Lynda Blaney-SmithSENIOR MANAGER, BUSINESS AFFAIRS: Natalie Roback REDDITCHIEF MARKETING OFFICER: Roxy YoungSENIOR MARKETING LEAD: Dong ChenMARKETING SPECIALIST: Katie AmbroseHEAD OF BRAND CREATIVE: Tavish MacLellanCREATIVE LEAD: Chris Potts