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耐克: 我不是RGA的跑步者
案例简介:
耐克: 我不是RGA的跑步者
案例简介:
Nike: I Am Not a Runner by RGA
案例简介:
Nike: I Am Not a Runner by RGA
案例简介:
耐克: 我不是RGA的跑步者
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Nike: I Am Not a Runner by RGA
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Nike captures the drive, energy and tenacity that pulsates through New York City for those who run and those who run the city in a powerful new spot, 'I Am Not a Runner.'The piece, cut by Uppercut editor Paul La Calandra, showcases fast-paced New Yorkers that move the city, whether they call themselves runners or not. The work features the world’s fastest marathoner, Eliud Kipchoge, alongside the tenacious city dwellers of NYC dashing to make the subway, sprinting through traffic and bounding to sneak a bite from their local bodegas. The ad includes a new track composed by Racket Club creative director Nick Crane.CreditsClient: NikeAgency: R/GACopywriter: Leah AlfonsoProduction Company: The Custom FamilyEP: Larry McCruddenProducer: Jacob WassermanDirector: Adam DonaldDP: Real SpragueEditorial: UppercutEditor: Paul La CalandraAssistant Editor: Nick LjubicichPost Producer: Nick CraneMusic: Racket ClubComposer: Nick CraneAudio Post: RainhouseMixer: Alex BrittenColor: ForagerColorist: Brett Price
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