营销日历 营销导航 热门搜索 使用技巧
广告营销案例

    您的体验已到期

    免费领取会员>

    本案例默认翻译为中文,点击可切换回原语言

    已切换成原语言,点击可翻译成中文

    Olfa 的刀具艺术

    案例简介:简要说明: 我们挑战了用一台 Olfa 切纸机将纸张和聚苯板转化为艺术的程度。切割直线的行为,这是刀具最擅长的,一遍又一遍地重复以创建几何图案。 描述客户的简介: 通过 “裁纸” 的行为以自由和创造性的方式执行,这是切纸机应该做的事情。将产品不仅作为切割工具,而且作为 “创造” 工具。 如何到达最终设计的描述: 我们花了整整一年的时间剪纸。该过程中实际使用的切纸机布置在海报的下部白色空间中。为了突出显示产品名称 “OLFA = Snap-Off Blade”,每张海报都显示了一个带有刀片的刀具。 表明结果在市场上有多成功: 详细和重复的模式是压倒性的看,他们成功地让人们深入参与海报。创建的图案有两种拍摄方式,一种是头顶拍摄,另一种是透视拍摄,以显示密度和比例。通过使用切纸机和纸,两者都可以在任何地方找到,我们能够创造出前所未有的令人难忘的几何设计。许多物品使用了相同的图案,如名片和信封。 项目基本描述: 为了通过 “切纸” 的行为以自由和创造性的方式执行,我们挑战我们可以用单个 Olfa 切纸机将纸张和聚苯乙烯板转化为艺术。

    Olfa 的刀具艺术

    案例简介:Brief Explanation: We challenged how far we could go in transforming paper and polystyrene board into art with a single Olfa paper cutter. The act of cutting straight lines, which is what a cutter does best, was repeated over and over to create geometrical patterns. Describe the brief from the client: Execute in a free and creative manner by featuring the act of 'cutting paper', which is what a paper cutter is supposed to do. Present the product not merely as a tool for cutting but as one for 'creation.' Description of how you arrived at the final design: We spent an entire year cutting paper. The paper cutter actually used in the process is laid out in the lower white space of the poster. In order to highlight the product name “OLFA = Snap-Off Blade,” each poster shows a cutter with a blade snapped off. Indication of how successful the outcome was in the market: Detailed and repeated patterns are overwhelming to look at and they succeeded in getting people deeply involved in the posters. The created patterns were shot two ways, one overhead and the other with perspective to show both density and scale. By using a paper cutter and paper, both of which can be found anywhere, we were able to create memorable geometrical designs that nobody had ever seen before. The same patterns were used for a number of items, such as business cards and envelopes. Basic description of the project: To execute in a free and creative manner by featuring the act of "cutting paper," we challenged how far we could go in transforming paper and polystyrene board into art with a single Olfa paper cutter.

    Cutter Art of Olfa

    案例简介:简要说明: 我们挑战了用一台 Olfa 切纸机将纸张和聚苯板转化为艺术的程度。切割直线的行为,这是刀具最擅长的,一遍又一遍地重复以创建几何图案。 描述客户的简介: 通过 “裁纸” 的行为以自由和创造性的方式执行,这是切纸机应该做的事情。将产品不仅作为切割工具,而且作为 “创造” 工具。 如何到达最终设计的描述: 我们花了整整一年的时间剪纸。该过程中实际使用的切纸机布置在海报的下部白色空间中。为了突出显示产品名称 “OLFA = Snap-Off Blade”,每张海报都显示了一个带有刀片的刀具。 表明结果在市场上有多成功: 详细和重复的模式是压倒性的看,他们成功地让人们深入参与海报。创建的图案有两种拍摄方式,一种是头顶拍摄,另一种是透视拍摄,以显示密度和比例。通过使用切纸机和纸,两者都可以在任何地方找到,我们能够创造出前所未有的令人难忘的几何设计。许多物品使用了相同的图案,如名片和信封。 项目基本描述: 为了通过 “切纸” 的行为以自由和创造性的方式执行,我们挑战我们可以用单个 Olfa 切纸机将纸张和聚苯乙烯板转化为艺术。

    Cutter Art of Olfa

    案例简介:Brief Explanation: We challenged how far we could go in transforming paper and polystyrene board into art with a single Olfa paper cutter. The act of cutting straight lines, which is what a cutter does best, was repeated over and over to create geometrical patterns. Describe the brief from the client: Execute in a free and creative manner by featuring the act of 'cutting paper', which is what a paper cutter is supposed to do. Present the product not merely as a tool for cutting but as one for 'creation.' Description of how you arrived at the final design: We spent an entire year cutting paper. The paper cutter actually used in the process is laid out in the lower white space of the poster. In order to highlight the product name “OLFA = Snap-Off Blade,” each poster shows a cutter with a blade snapped off. Indication of how successful the outcome was in the market: Detailed and repeated patterns are overwhelming to look at and they succeeded in getting people deeply involved in the posters. The created patterns were shot two ways, one overhead and the other with perspective to show both density and scale. By using a paper cutter and paper, both of which can be found anywhere, we were able to create memorable geometrical designs that nobody had ever seen before. The same patterns were used for a number of items, such as business cards and envelopes. Basic description of the project: To execute in a free and creative manner by featuring the act of "cutting paper," we challenged how far we could go in transforming paper and polystyrene board into art with a single Olfa paper cutter.

    Olfa 的刀具艺术

    暂无简介

    Cutter Art of Olfa

    暂无简介

    基本信息

    综合评分
    {{getNumber(caseInfo.whole)}}

    暂无评分

    已有{{caseInfo.tatolPeople}}人评分

    创意
    {{getNumber(caseInfo.originality)}}
    文案
    {{getNumber(caseInfo.copywriting)}}
    视觉
    {{getNumber(caseInfo.visualEffect)}}
    广告公司: 电通 (日本 东京)

    案例详情

    涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌

    热门节日97个,23个维度智能搜索

    • 项目比稿

      品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标

    • 创意策划

      任意搜索品牌关键词,脑洞创意策划1秒呈现

    • 竞品调研

      一键搜索竞品往年广告,一眼掌握对手市场定位

    • 行业研究

      热词查看洞悉爆点,抢占行业趋势红利

    登录后查看全部案例信息

    如果您是本案的创作者或参与者 可对信息进行完善

    案例评分

    综合
    {{wholeEm}} 请评分
    创意
    {{originalityEm}} 请评分
    文案
    {{copywritingEm}} 请评分
    动视
    {{visualEffectEm}} 请评分

    链接粘贴成功,ctrl+v 进行复制

    完善信息

    最多可填写1000个字符

    请填写正确的邮箱

    完善信息成功

    完善信息失败

    评分成功

    您已经完成过对该案例的评分了

    联系我们 返回广告案例顶部 分享广告案例 意见反馈 广告案例意见反馈 回到顶部 返回广告案例顶部

    链接粘贴成功,ctrl+v 进行复制

    扫码关注公众号完成登录

    登录即视为同意《用户协议》

    二维码失效

    刷新

    注册成功,赠送你10天会员体验权

    注册失败,请检查信息后重新输入