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美的拯救了一天
案例简介:这项名为 “midea Saves The day” 的专业运动于2022年4月在伊拉克出版。它是由广告代理商: CrazyTown为品牌Midea创建的。这部电影媒体活动与电子,技术行业有关,包含1个媒体资产。它是由创意总监2个月前提交的: CrazyTown的Mohammad Samarraie。
美的拯救了一天
案例简介:This professional campaign titled 'Midea Saves The Day' was published in Iraq in April, 2022. It was created for the brand: Midea, by ad agency: CrazyTown. This Film medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted about 2 months ago by Creative Director: Mohammad Samarraie of CrazyTown.
Midea Saves The Day
案例简介:这项名为 “midea Saves The day” 的专业运动于2022年4月在伊拉克出版。它是由广告代理商: CrazyTown为品牌Midea创建的。这部电影媒体活动与电子,技术行业有关,包含1个媒体资产。它是由创意总监2个月前提交的: CrazyTown的Mohammad Samarraie。
Midea Saves The Day
案例简介:This professional campaign titled 'Midea Saves The Day' was published in Iraq in April, 2022. It was created for the brand: Midea, by ad agency: CrazyTown. This Film medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted about 2 months ago by Creative Director: Mohammad Samarraie of CrazyTown.
美的拯救了一天
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Midea Saves The Day
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基本信息
- 广告品牌: 美的
- 发布日期: 2022-04-22
- 行业领域: 电热水器 , 电饭煲 , 电器/办公 , 家用电器 , 厨卫洁具五金 , 空调 , 厨卫电器 , 冰箱 , 厨房电器 , 大家电 , 建材/家居
- 媒体类别: 海报/平面 , 短视频
- 广告语言: 英语
- 媒介平台: 网络
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案例详情
Summer in Iraq is very extreme, and air conditioning is essential to survive. A summer in a country that’s suffering from electricity supply issues which is affecting the AC industry, brands are competing heavily before the season, and they are providing products that can work in different level of power to cater for electricity shortage. Midea was absent for one year from the market, and it’s coming back with Taqeef “a new exclusive distributor”. A year without Mdiea that was one of the favorite brands in the market is a difficult year. We wanted to announce that Midea is coming back, so we played on the a local phrase that people use all the time when they talk about fixing a situation, and announced: “Midea is coming back with its full power to rectify the situation and control the power consumption” which is one of the main pain points that people cares about.
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