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从黄金一代到下一代
案例简介：学分
从黄金一代到下一代
案例简介：Credits
From the gold generation to the generations next to come
案例简介：学分
From the gold generation to the generations next to come
案例简介：Credits
从黄金一代到下一代
暂无简介
From the gold generation to the generations next to come
暂无简介
基本信息
- 广告品牌： Taqeef , General Air-Conditioner
- 发布日期： 2024-03
- 行业领域： 电器/办公
- 媒体类别： 海报/平面 , 短视频
- 广告语言： 英语
- 媒介平台： 网络
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案例详情
O general brand has existed in Iraq since the early 80’s. Iraqis have great memories with it. It’s a reliable AC brand that never lets them down, especially through the long heated summers. The brand stopped entering the market during the 90s due to the economic sanctions on the country. Now it’s back with new models, but many of the young generation don’t know it. So, we played on the memories of the older generations, and the great moments that they had. The memories that are triggered when seeing an O general AC again after many years from seeing it for the first time, and we will recreate them visually along the ad. The message will be focusing on bridging the gap between the older generation and the young who don’t know the brand, by focusing on the durability of the brand and how it worked for the old and how it’s here to perform now and for the future.
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