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# DespairNoMore
案例简介：# 绝望不再呼吁阿拉伯妇女挑战 “绝望年龄” 一词，这是更年期的阿拉伯语名称，并用更积极地反映女性生活阶段的词语代替。作为失禁产品的全球领导者，TENA希望打破痛苦的污名，并提高对45岁女性的信心。由音乐主导的广告系列以曲目 “desper No more” 启动，该曲目最初为该广告系列创作，由阿拉伯歌手词曲作者Ghalia与Anghami Studios合作演唱。该单曲将在MENA领先的音乐流媒体平台Anghami上发行，这是其全新的Radio Live功能的首次使用。邀请妇女参加辩论，并使用 # despairnomore提交建议。阿拉伯联合酋长国BBDO为TENA制作的电影广告，类别包括: 健康、个人配件。
# DespairNoMore
案例简介：#Despair No More calls on Arab women to challenge the phrase “Age of Despair”, which is the Arabic name for menopause, and replace it with words that reflect this stage of a woman’s life more positively. As the worldwide leader in incontinence products, TENA wants to break the painful stigma and raise confidence in women aged 45+. The music-led campaign launches with the track ‘Despair No More’, originally composed for the campaign and sung by Arabic singer songwriter Ghalia, in partnership with Anghami Studios. The single will be released on Anghami, the leading music streaming platform in MENA, in a brand-first use of its new Radio Live feature. Women are invited to join the debate and submit their suggestions using #despairnomore. Film advertisement created by BBDO, United Arab Emirates for TENA, within the categories: Health, Personal Accessories.
#DespairNoMore
案例简介：# 绝望不再呼吁阿拉伯妇女挑战 “绝望年龄” 一词，这是更年期的阿拉伯语名称，并用更积极地反映女性生活阶段的词语代替。作为失禁产品的全球领导者，TENA希望打破痛苦的污名，并提高对45岁女性的信心。由音乐主导的广告系列以曲目 “desper No more” 启动，该曲目最初为该广告系列创作，由阿拉伯歌手词曲作者Ghalia与Anghami Studios合作演唱。该单曲将在MENA领先的音乐流媒体平台Anghami上发行，这是其全新的Radio Live功能的首次使用。邀请妇女参加辩论，并使用 # despairnomore提交建议。阿拉伯联合酋长国BBDO为TENA制作的电影广告，类别包括: 健康、个人配件。
#DespairNoMore
案例简介：#Despair No More calls on Arab women to challenge the phrase “Age of Despair”, which is the Arabic name for menopause, and replace it with words that reflect this stage of a woman’s life more positively. As the worldwide leader in incontinence products, TENA wants to break the painful stigma and raise confidence in women aged 45+. The music-led campaign launches with the track ‘Despair No More’, originally composed for the campaign and sung by Arabic singer songwriter Ghalia, in partnership with Anghami Studios. The single will be released on Anghami, the leading music streaming platform in MENA, in a brand-first use of its new Radio Live feature. Women are invited to join the debate and submit their suggestions using #despairnomore. Film advertisement created by BBDO, United Arab Emirates for TENA, within the categories: Health, Personal Accessories.
# DespairNoMore
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