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Eva Longoria的价值教训
案例简介：女演员兼活动家伊娃·朗格利亚 (Eva Longoria) 在一段反光视频中对她一年级的自己说: “你值得”，这是巴黎欧莱雅 (L'Oréal Paris) 的 “价值教训” 系列的一部分，该系列旨在为该品牌的历史性口号赋予意义。与维奥拉·戴维斯 (Viola Davis) 一起在2020年5月推出的 “价值教训” (Lessons of Worth) 是一系列口头视频，使用个人轶事来赋予自我价值更深层次的含义，因为女性永远不应该怀疑自己。该系列的设计带有创造性的愿望，让女性在 “因为我值得” 的标语背后找到自己的含义。通过分享他们在生活中学到的个人经验和教训，每个视频都鼓励我们学会接受和重视自己。因此，诞生了 “价值的教训”。继维奥拉·戴维斯之后，简·芳达、阿贾·娜奥米·金以及现在的伊娃·朗格利亚继续了竞选活动。法国麦肯为欧莱雅创作的电影广告，类别为: 美女。
Eva Longoria的价值教训
案例简介：Actress and activist Eva Longoria says “you’re worth it” to her first-grade self in a reflective video filmed as a part of the “Lessons of Worth” series from L’Oréal Paris, which aims to put meaning behind the brand’s historic tagline. Launched with Viola Davis in May 2020, “Lessons of Worth,” is a series of spoken word videos using personal anecdotes to give a deeper meaning to self-worth, because women should never doubt themselves. The series was designed with a creative desire to let women find their own meaning behind the “Because I’m Worth It” tagline. By sharing personal experiences and lessons they have learned in life, each video encourages us to learn to accept and value ourselves. Thus, were born the “Lessons of Worth.” Following Viola Davis, the campaign continued with Jane Fonda, Aja Naomi King, and now, Eva Longoria. Film advertisement created by McCann, France for L'Oreal, within the category: Beauty.
Lessons of Worth from Eva Longoria
案例简介：女演员兼活动家伊娃·朗格利亚 (Eva Longoria) 在一段反光视频中对她一年级的自己说: “你值得”，这是巴黎欧莱雅 (L'Oréal Paris) 的 “价值教训” 系列的一部分，该系列旨在为该品牌的历史性口号赋予意义。与维奥拉·戴维斯 (Viola Davis) 一起在2020年5月推出的 “价值教训” (Lessons of Worth) 是一系列口头视频，使用个人轶事来赋予自我价值更深层次的含义，因为女性永远不应该怀疑自己。该系列的设计带有创造性的愿望，让女性在 “因为我值得” 的标语背后找到自己的含义。通过分享他们在生活中学到的个人经验和教训，每个视频都鼓励我们学会接受和重视自己。因此，诞生了 “价值的教训”。继维奥拉·戴维斯之后，简·芳达、阿贾·娜奥米·金以及现在的伊娃·朗格利亚继续了竞选活动。法国麦肯为欧莱雅创作的电影广告，类别为: 美女。
Lessons of Worth from Eva Longoria
案例简介：Actress and activist Eva Longoria says “you’re worth it” to her first-grade self in a reflective video filmed as a part of the “Lessons of Worth” series from L’Oréal Paris, which aims to put meaning behind the brand’s historic tagline. Launched with Viola Davis in May 2020, “Lessons of Worth,” is a series of spoken word videos using personal anecdotes to give a deeper meaning to self-worth, because women should never doubt themselves. The series was designed with a creative desire to let women find their own meaning behind the “Because I’m Worth It” tagline. By sharing personal experiences and lessons they have learned in life, each video encourages us to learn to accept and value ourselves. Thus, were born the “Lessons of Worth.” Following Viola Davis, the campaign continued with Jane Fonda, Aja Naomi King, and now, Eva Longoria. Film advertisement created by McCann, France for L'Oreal, within the category: Beauty.
Eva Longoria的价值教训
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Lessons of Worth from Eva Longoria
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