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勒布朗在漫长而曲折的道路上的人生教训
案例简介：Rimowa品牌活动的最新部分看到这位篮球明星反思旅行的重要性。
勒布朗在漫长而曲折的道路上的人生教训
案例简介：The latest installment in Rimowa's brand campaign sees the basketball star reflecting on the importance of travel.
Lebron's life lessons from the long and winding road
案例简介：Rimowa品牌活动的最新部分看到这位篮球明星反思旅行的重要性。
Lebron's life lessons from the long and winding road
案例简介：The latest installment in Rimowa's brand campaign sees the basketball star reflecting on the importance of travel.
勒布朗在漫长而曲折的道路上的人生教训
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Lebron's life lessons from the long and winding road
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案例详情
"The road's the greatest teacher there is," muses LeBron James in Anomaly Berlin's latest film for Rimowa. "If you never leave, you never learn." The basketballer's profound words are matched with sweepingly gorgeous visuals in this latest installment of the luggage brand's Never Still campaign, which kicked off with Dior designer Kim Jones exploring the cultural intersection between Tokyo and India. Stunningly shot on 35mm anamorphic film, the new spot, directed by Philippe Tempelman and produced by BWGTBLD, follows James from Ohio to LA, examining his legacy beyond basketball, including speaking out on police brutality and building schools for underprivileged children.
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