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街道样本
案例简介：战略 街拍巴士收容所与我们的品牌平台完美一致，因为它既聪明又有趣。尽管 Reno-Depot 的客户群主要由魁北克的 DIFM (为我做吧) 千斤顶组成，但这一特别作品的目标受众要广泛得多。公共汽车收容所也是在等待公共汽车的时候获得一点灵感的有趣方式。 执行 这个概念很简单。我们清理了公共汽车收容所的广告空间，安装了一个定制的传感器，可以检测现实生活中的颜色并识别他们的 SICO 油漆匹配。在里面，人们可以看到传感器在他们面前捡起的所有颜色 (路人的衬衫、公共汽车等)。) 和他们的 SICO 油漆匹配。我们选择了一个繁忙的十字路口，有很多行人、自行车和车辆交通。整整一天，人们能够与传感器互动，并在色彩丰富的世界中找到灵感。 概要 Reno-Depot 是魁北克最大的本土五金店之一，自 1993年以来一直自豪地为房主和承包商服务。在过去的两年里，它用 “天空样本” 和 “光标” 提高了标准。 ”前者检测天空颜色，将其与 SICO 的一种油漆颜色相匹配，并以数字方式显示，而后者是横幅应用程序, 将任何现实生活中的颜色实时匹配到实际的 SICO 油漆颜色。既然房主总是在寻找灵感，有什么比给他们灵感的工具更好的方法来帮助他们呢？为了让他们更容易和更快地探索，我们开发了一个公共汽车避难所广告去年10月，可以实时将日常颜色与匹配的油漆色调配对。 活动描述 目标很简单。我们不得不在 Reno-Depot 推广 SICO 涂料产品线及其过多的颜色, 因此，我们剥离了一个普通的公共汽车避难所，用一个定制的传感器取代了广告空间，该传感器将实时捕获的颜色与 SICO 油漆线的颜色配对，展示了 SICO 的世界公共汽车站每个人的颜色。 结果 位置是关键。我们想要一个高流量区域，传感器可以选择各种颜色。每天大约有 15,500 用户，我们发现的公共汽车收容所是一个完美的位置。
街道样本
案例简介：Strategy The Street Swatches bus shelter is perfectly in line with our brand platform for it is both clever and amusing. Although Reno-Depot’s customer base is comprised mainly of DIFM (do it for me) jacks-of-all-trades in Quebec, this particular piece targets a much broader audience. The bus shelter was also a fun way to get a bit of inspiration while waiting for the bus. Execution The concept was simple. We cleared out the ad space in a bus shelter to install a custom sensor that would detect real-life colours and identify their SICO paint matches. Inside, people could see all the colours the sensor was picking up in front of them (shirts of passersby, buses, etc.) and their SICO paint matches. We chose a busy intersection with a lot of pedestrian, bicycle, and vehicle traffic. For a whole day, people were able to interact with the sensor and find inspiration in a world of colours. Synopsis Reno-Depot is one of Quebec’s largest homegrown hardware stores, proudly serving homeowners and contractors since 1993. In the last two years, it has raised the bar with “Sky Swatches” and “The Cursor.” The former detects the sky colour, matches it to one of SICO’s paint colors, and displays the digitally, while the latter, a banner application, matches any real-life colour to an actual SICO paint colour in real time. Since homeowners are always looking for inspiration, what better way to help them than to give them the tools to get inspired? In order to make it easier and faster for them to explore, we developed a bus shelter ad last October that could pair everyday colours with matching paint tones in real time. CampaignDescription The goal was simple. We had to promote the SICO paint product line and its plethora of colours at Reno-Depot, so we stripped down a regular bus shelter and replaced the ad space with a custom-built sensor that paired colours captured in real time with a colour from SICO’s paint line—showcasing SICO’s world of colours for everyone at the bus stop. Outcome The location was key. We wanted a high traffic area where the sensor would pick up a variety of colours. With about 15,500 daily users, the bus shelter we found was the perfect location.
Street Swatches
案例简介：战略 街拍巴士收容所与我们的品牌平台完美一致，因为它既聪明又有趣。尽管 Reno-Depot 的客户群主要由魁北克的 DIFM (为我做吧) 千斤顶组成，但这一特别作品的目标受众要广泛得多。公共汽车收容所也是在等待公共汽车的时候获得一点灵感的有趣方式。 执行 这个概念很简单。我们清理了公共汽车收容所的广告空间，安装了一个定制的传感器，可以检测现实生活中的颜色并识别他们的 SICO 油漆匹配。在里面，人们可以看到传感器在他们面前捡起的所有颜色 (路人的衬衫、公共汽车等)。) 和他们的 SICO 油漆匹配。我们选择了一个繁忙的十字路口，有很多行人、自行车和车辆交通。整整一天，人们能够与传感器互动，并在色彩丰富的世界中找到灵感。 概要 Reno-Depot 是魁北克最大的本土五金店之一，自 1993年以来一直自豪地为房主和承包商服务。在过去的两年里，它用 “天空样本” 和 “光标” 提高了标准。 ”前者检测天空颜色，将其与 SICO 的一种油漆颜色相匹配，并以数字方式显示，而后者是横幅应用程序, 将任何现实生活中的颜色实时匹配到实际的 SICO 油漆颜色。既然房主总是在寻找灵感，有什么比给他们灵感的工具更好的方法来帮助他们呢？为了让他们更容易和更快地探索，我们开发了一个公共汽车避难所广告去年10月，可以实时将日常颜色与匹配的油漆色调配对。 活动描述 目标很简单。我们不得不在 Reno-Depot 推广 SICO 涂料产品线及其过多的颜色, 因此，我们剥离了一个普通的公共汽车避难所，用一个定制的传感器取代了广告空间，该传感器将实时捕获的颜色与 SICO 油漆线的颜色配对，展示了 SICO 的世界公共汽车站每个人的颜色。 结果 位置是关键。我们想要一个高流量区域，传感器可以选择各种颜色。每天大约有 15,500 用户，我们发现的公共汽车收容所是一个完美的位置。
Street Swatches
案例简介：Strategy The Street Swatches bus shelter is perfectly in line with our brand platform for it is both clever and amusing. Although Reno-Depot’s customer base is comprised mainly of DIFM (do it for me) jacks-of-all-trades in Quebec, this particular piece targets a much broader audience. The bus shelter was also a fun way to get a bit of inspiration while waiting for the bus. Execution The concept was simple. We cleared out the ad space in a bus shelter to install a custom sensor that would detect real-life colours and identify their SICO paint matches. Inside, people could see all the colours the sensor was picking up in front of them (shirts of passersby, buses, etc.) and their SICO paint matches. We chose a busy intersection with a lot of pedestrian, bicycle, and vehicle traffic. For a whole day, people were able to interact with the sensor and find inspiration in a world of colours. Synopsis Reno-Depot is one of Quebec’s largest homegrown hardware stores, proudly serving homeowners and contractors since 1993. In the last two years, it has raised the bar with “Sky Swatches” and “The Cursor.” The former detects the sky colour, matches it to one of SICO’s paint colors, and displays the digitally, while the latter, a banner application, matches any real-life colour to an actual SICO paint colour in real time. Since homeowners are always looking for inspiration, what better way to help them than to give them the tools to get inspired? In order to make it easier and faster for them to explore, we developed a bus shelter ad last October that could pair everyday colours with matching paint tones in real time. CampaignDescription The goal was simple. We had to promote the SICO paint product line and its plethora of colours at Reno-Depot, so we stripped down a regular bus shelter and replaced the ad space with a custom-built sensor that paired colours captured in real time with a colour from SICO’s paint line—showcasing SICO’s world of colours for everyone at the bus stop. Outcome The location was key. We wanted a high traffic area where the sensor would pick up a variety of colours. With about 15,500 daily users, the bus shelter we found was the perfect location.
街道样本
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Street Swatches
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基本信息
- 广告战役： #Reno-Depot-网络-1754#
- 广告品牌： Réno-Dépôt
- 发布日期： 2000
- 行业领域： 互联网服务 , 网站
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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