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光标
案例简介：结果 这场运动的结果相当成功。横幅广告被放在 meteomedia.com 上，这是一个高流量的网站，每月有 180万多名访问者，平均每周有 317,000 名访问者。这种横幅的平均点击率为 0.11%，翻倍，点击率高达惊人的 0.23%。 概要 去年，我们用 Reno-Depot 的天空样本提高了标准。这个智能工具可以检测天空的颜色，将它与 SICO 的一种油漆颜色相匹配，并在数字广告牌上播放这个名字。这场运动确实让每个人都大吃一惊，但让我们问自己最喜欢的问题: 我们如何才能把标准提高到更高？好吧，如果这场运动的 “天空是极限”，今年，我们将我们的思想放在一个还没有达到极限的世界上: 网络。还有什么比网络更好的地方可以接触到不断浏览灵感的房主？为了加速他们的发现，去年12月，我们开发了一个创新的网络横幅，在开创性的在线广告方面成为镇上的热门话题，并大幅提高了 Reno-Depot 的在线品牌知名度。 执行 这个概念很简单: 当用户将鼠标移动到网站上的任何元素上时，大盒子会显示最接近的 SICO 油漆颜色。它是如何工作的？当横幅被激活时，屏幕截图被拍摄并叠加在网页上，就像第二层一样。它被称为带有 API Canvas 的 HTML5 横幅。然后，通过 Javascript，我们对光标下的颜色进行采样，并将其与最接近的 SICO 油漆颜色进行匹配。我们可以实时访问 SICO 涂料产品线数据库。这项运动于 2015年12月17日在法国气象网络网站 meteomedia.com 上发起。这个色彩缤纷的网站非常适合尝试这个原创概念。 活动描述 目标很简单。我们不得不在 Reno-Depot 推广 SICO 油漆产品线及其过多的颜色。我们的第一个见解是，网页通常提供无限的色调选择。为了利用这种丰富多彩的供应，我们开发了 Cursor: 一个创新的 web banner 应用程序，它可以将任何颜色与实际的 SICO 油漆颜色实时匹配。当用户用光标浏览页面时，横幅会不断改变颜色，与光标所在的页面区域相匹配。颜色的不断变化吸引着眼睛，这个概念会自动吸引即使是最不好奇的人。如果没有点击一下，这个横幅至少会触发一个有趣的时刻，留在人们的脑海中。 战略 无论是聪明还是有趣，光标都与我们的品牌平台完美一致。虽然 r é no-d é p è t 的客户群主要由 DIFM (为我做吧) 全面交易的魁北克人组成, 这个特别的广告面向更广泛的 18 岁至 78 岁的成年人。此外，这个横幅在侵入性但受欢迎、信息丰富但令人愉快和非常像我们的品牌之间找到了很好的平衡, 它通过提供一个他们可以用自己的手使用和享受的工具来增强我们的 DIY 客户的能力。
光标
案例简介：Outcome The results for this campaign were quite successful. The banner ad was placed on meteomedia.com, a high-traffic website with over 1.8 million visitors per month, for an average of 317,000 visitors per week. It doubled the average click rate of 0.11% for this kind of banner with a staggering 0.23% click rate. Synopsis Last year, we raised the bar with Reno-Depot’s Sky Swatches. This intelligent tool could detect the color of the sky, match it to one of SICO’s paint colors, and broadcast the name on a digital billboard. The campaign truly took everyone by surprise, but has left us asking ourselves our favorite question: how can we raise the bar even higher? Well, if the “The Sky was the Limit” for that campaign, this year, we set our minds on a world where limits have yet to be reached: the web. What better place than the web to reach homeowners who are constantly browsing for inspiration? To accelerate their discoveries, last December we developed an innovative web banner that became the talk of the town in terms of ground-breaking online advertising and massively increased Reno-Depot’s brand awareness online. Execution The concept is simple: when the user moves his mouse over any element on the website, the big box displays the closest SICO paint colour available. How does it work? When the banner is activated, a screen capture is taken and superimposed over the web page, like a second layer. It’s called an HTML5 banner with API Canvas. Through Javascript, we then sample the colour under the cursor and match it to the closest SICO paint colour available. We can access the SICO paint product line database in real-time. The campaign was launched on December 17, 2015, on meteomedia.com, a French weather network website. This highly colourful website was perfect to try this original concept. Campaign Description The goal was simple. We had to promote the SICO paint product line at Reno-Depot and its plethora of colours. Our first insight was that a web page usually offers an unlimited palette of shades to choose from. To exploit this colourful supply, we developed The Cursor: an innovative web banner application that could match any colour rolled over with an actual SICO paint colour, in real-time. As the user navigates through a page with the cursor, the banner constantly changes colour, matching whichever section of the page the cursor is on. The constant alteration of colour attracts the eye and the concept automatically seduces even the least curious of minds. If not a click, this banner will trigger at the very least a playful moment that will stay in people’s minds. Strategy Both clever and fun, The Cursor falls perfectly in line with our brand platform. While Réno-Dépôt’s customer base is comprised mainly of DIFM (do it for me) jack-of-all-trades Quebecers, this particular ad targets a much broader audience of adults aged 18 to 78 years old. Moreover, this banner found a good balance between being intrusive yet welcomed, informative yet enjoyable and much like our brand, it empowers our DIY customers by providing a tool they can use and enjoy with their own hands.
The Cursor
案例简介：结果 这场运动的结果相当成功。横幅广告被放在 meteomedia.com 上，这是一个高流量的网站，每月有 180万多名访问者，平均每周有 317,000 名访问者。这种横幅的平均点击率为 0.11%，翻倍，点击率高达惊人的 0.23%。 概要 去年，我们用 Reno-Depot 的天空样本提高了标准。这个智能工具可以检测天空的颜色，将它与 SICO 的一种油漆颜色相匹配，并在数字广告牌上播放这个名字。这场运动确实让每个人都大吃一惊，但让我们问自己最喜欢的问题: 我们如何才能把标准提高到更高？好吧，如果这场运动的 “天空是极限”，今年，我们将我们的思想放在一个还没有达到极限的世界上: 网络。还有什么比网络更好的地方可以接触到不断浏览灵感的房主？为了加速他们的发现，去年12月，我们开发了一个创新的网络横幅，在开创性的在线广告方面成为镇上的热门话题，并大幅提高了 Reno-Depot 的在线品牌知名度。 执行 这个概念很简单: 当用户将鼠标移动到网站上的任何元素上时，大盒子会显示最接近的 SICO 油漆颜色。它是如何工作的？当横幅被激活时，屏幕截图被拍摄并叠加在网页上，就像第二层一样。它被称为带有 API Canvas 的 HTML5 横幅。然后，通过 Javascript，我们对光标下的颜色进行采样，并将其与最接近的 SICO 油漆颜色进行匹配。我们可以实时访问 SICO 涂料产品线数据库。这项运动于 2015年12月17日在法国气象网络网站 meteomedia.com 上发起。这个色彩缤纷的网站非常适合尝试这个原创概念。 活动描述 目标很简单。我们不得不在 Reno-Depot 推广 SICO 油漆产品线及其过多的颜色。我们的第一个见解是，网页通常提供无限的色调选择。为了利用这种丰富多彩的供应，我们开发了 Cursor: 一个创新的 web banner 应用程序，它可以将任何颜色与实际的 SICO 油漆颜色实时匹配。当用户用光标浏览页面时，横幅会不断改变颜色，与光标所在的页面区域相匹配。颜色的不断变化吸引着眼睛，这个概念会自动吸引即使是最不好奇的人。如果没有点击一下，这个横幅至少会触发一个有趣的时刻，留在人们的脑海中。 战略 无论是聪明还是有趣，光标都与我们的品牌平台完美一致。虽然 r é no-d é p è t 的客户群主要由 DIFM (为我做吧) 全面交易的魁北克人组成, 这个特别的广告面向更广泛的 18 岁至 78 岁的成年人。此外，这个横幅在侵入性但受欢迎、信息丰富但令人愉快和非常像我们的品牌之间找到了很好的平衡, 它通过提供一个他们可以用自己的手使用和享受的工具来增强我们的 DIY 客户的能力。
The Cursor
案例简介：Outcome The results for this campaign were quite successful. The banner ad was placed on meteomedia.com, a high-traffic website with over 1.8 million visitors per month, for an average of 317,000 visitors per week. It doubled the average click rate of 0.11% for this kind of banner with a staggering 0.23% click rate. Synopsis Last year, we raised the bar with Reno-Depot’s Sky Swatches. This intelligent tool could detect the color of the sky, match it to one of SICO’s paint colors, and broadcast the name on a digital billboard. The campaign truly took everyone by surprise, but has left us asking ourselves our favorite question: how can we raise the bar even higher? Well, if the “The Sky was the Limit” for that campaign, this year, we set our minds on a world where limits have yet to be reached: the web. What better place than the web to reach homeowners who are constantly browsing for inspiration? To accelerate their discoveries, last December we developed an innovative web banner that became the talk of the town in terms of ground-breaking online advertising and massively increased Reno-Depot’s brand awareness online. Execution The concept is simple: when the user moves his mouse over any element on the website, the big box displays the closest SICO paint colour available. How does it work? When the banner is activated, a screen capture is taken and superimposed over the web page, like a second layer. It’s called an HTML5 banner with API Canvas. Through Javascript, we then sample the colour under the cursor and match it to the closest SICO paint colour available. We can access the SICO paint product line database in real-time. The campaign was launched on December 17, 2015, on meteomedia.com, a French weather network website. This highly colourful website was perfect to try this original concept. Campaign Description The goal was simple. We had to promote the SICO paint product line at Reno-Depot and its plethora of colours. Our first insight was that a web page usually offers an unlimited palette of shades to choose from. To exploit this colourful supply, we developed The Cursor: an innovative web banner application that could match any colour rolled over with an actual SICO paint colour, in real-time. As the user navigates through a page with the cursor, the banner constantly changes colour, matching whichever section of the page the cursor is on. The constant alteration of colour attracts the eye and the concept automatically seduces even the least curious of minds. If not a click, this banner will trigger at the very least a playful moment that will stay in people’s minds. Strategy Both clever and fun, The Cursor falls perfectly in line with our brand platform. While Réno-Dépôt’s customer base is comprised mainly of DIFM (do it for me) jack-of-all-trades Quebecers, this particular ad targets a much broader audience of adults aged 18 to 78 years old. Moreover, this banner found a good balance between being intrusive yet welcomed, informative yet enjoyable and much like our brand, it empowers our DIY customers by providing a tool they can use and enjoy with their own hands.
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The Cursor
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