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体育字母表
案例简介：全面服务机构 barrettSF 为特纳体育的一个部门 Bleacher Report 开发了第一份作品, 将说唱组合 Blackalicious 带入工作室，用新的体育歌词重新混合他们标志性的 “字母有氧运动”，并将生成的曲目转换成动画音乐视频。 BarrettSF 今年夏天赢得了该账户，这将是 Bleacher Report 首次涉足品牌广告。 就像最初的 “字母表有氧运动” 一样，Blackalicious 的新 “# SportsAlphabet” 说唱在通过 abc 时速度加快，现在在足球、篮球和其他任何运动中不断前进。 来自 Bleacher Report 的总经理多思 · 拉斐利: “Bleacher Report 品牌越来越大，越来越响，所以我们想创造一个这样的地方.又大又响。” 绅士学者站出来用 26 种不同的风格制作音乐视频，字母表的每个字母一个。从巷猫为 “A” 互相服务，到 3D 曲棍球打手通过他的嘴拿一个冰球给字母 “G” BarrettSF 执行创意总监皮特 · 哈维说: “这个项目是关于合作和风险的。”。“《露天看台报告》正在用一部重写体育字母表的电影来展示自己，并要求我们和绅士学者一起，让人们对死刑感到惊讶。"
体育字母表
案例简介：Full-service agency barrettSF has developed its first work for Bleacher Report, a division of Turner Sports, bringing rap duo Blackalicious into the studio to remix their iconic “Alphabet Aerobics” hit with new sports lyrics, and turning the resulting track into an animated music video. barrettSF won the account this summer, and this will be Bleacher Report’s first foray into brand advertising. Just like the original “Alphabet Aerobics,” Blackalicious’s new “#SportsAlphabet” rap intensifies in speed as it runs through the ABCs, now riffing on football, basketball and everything else sport. From Bleacher Report’s General Manager, Dorth Raphaely: “The Bleacher Report brand is getting bigger and louder, so we wanted to create a spot that was... big and loud.” Gentlemen Scholar stepped up to animate the music video with 26 different styles, one for each letter of the alphabet. Everything from alley cats serving up alley oops to each other for “A,” to a 3D hockey goon getting a puck through his mouth for the letter “G.” “This project is about collaboration and risk,” says Pete Harvey, Executive Creative Director of barrettSF. “Bleacher Report is sticking themselves out there with a film that rewrites the sports alphabet, and asked us, alongside Gentlemen Scholar, to surprise people with the execution.”
Sports Alphabet
案例简介：全面服务机构 barrettSF 为特纳体育的一个部门 Bleacher Report 开发了第一份作品, 将说唱组合 Blackalicious 带入工作室，用新的体育歌词重新混合他们标志性的 “字母有氧运动”，并将生成的曲目转换成动画音乐视频。 BarrettSF 今年夏天赢得了该账户，这将是 Bleacher Report 首次涉足品牌广告。 就像最初的 “字母表有氧运动” 一样，Blackalicious 的新 “# SportsAlphabet” 说唱在通过 abc 时速度加快，现在在足球、篮球和其他任何运动中不断前进。 来自 Bleacher Report 的总经理多思 · 拉斐利: “Bleacher Report 品牌越来越大，越来越响，所以我们想创造一个这样的地方.又大又响。” 绅士学者站出来用 26 种不同的风格制作音乐视频，字母表的每个字母一个。从巷猫为 “A” 互相服务，到 3D 曲棍球打手通过他的嘴拿一个冰球给字母 “G” BarrettSF 执行创意总监皮特 · 哈维说: “这个项目是关于合作和风险的。”。“《露天看台报告》正在用一部重写体育字母表的电影来展示自己，并要求我们和绅士学者一起，让人们对死刑感到惊讶。"
Sports Alphabet
案例简介：Full-service agency barrettSF has developed its first work for Bleacher Report, a division of Turner Sports, bringing rap duo Blackalicious into the studio to remix their iconic “Alphabet Aerobics” hit with new sports lyrics, and turning the resulting track into an animated music video. barrettSF won the account this summer, and this will be Bleacher Report’s first foray into brand advertising. Just like the original “Alphabet Aerobics,” Blackalicious’s new “#SportsAlphabet” rap intensifies in speed as it runs through the ABCs, now riffing on football, basketball and everything else sport. From Bleacher Report’s General Manager, Dorth Raphaely: “The Bleacher Report brand is getting bigger and louder, so we wanted to create a spot that was... big and loud.” Gentlemen Scholar stepped up to animate the music video with 26 different styles, one for each letter of the alphabet. Everything from alley cats serving up alley oops to each other for “A,” to a 3D hockey goon getting a puck through his mouth for the letter “G.” “This project is about collaboration and risk,” says Pete Harvey, Executive Creative Director of barrettSF. “Bleacher Report is sticking themselves out there with a film that rewrites the sports alphabet, and asked us, alongside Gentlemen Scholar, to surprise people with the execution.”
体育字母表
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Sports Alphabet
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基本信息
- 广告品牌： Bleacher Report
- 发布日期： 2015-12-01
- 行业领域： 电视传媒 , 商务服务 , 影音娱乐
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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