本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
拯救戏剧
案例简介：广告公司 barrettSF 为在线鞋服零售商 Zappos.com 发起了一场新的活动。宣传 “无戏剧客户服务 24/7”，宣传 Zappos 独特和无与伦比的客户服务。 该机构获得了喜剧大爆炸的帮助!砰!导演本 · 伯曼创作了四个电视广告，向顾客展示了与 Zappos 的轻松互动，然后将他们的戏剧保存在生活中的其他事情上。在这种情况下，奇怪的场景涉及从过度劳累的逗号到 18 世纪的首席唐娜。 创意总监 Aryan Aminzadeh 说: “通常，我们都害怕不得不退货或打电话给客户代表。”。“但是对于 Zappos 来说，这总是很容易，没有戏剧性。所以，我们基本上接受了 “为你的妈妈保存戏剧” 的笑话，并对此有点疯狂。" 尽管这些景点很奇怪，但它们与 Zappos 品牌是一致的。 “Zappos 是一家客户服务公司，碰巧卖鞋子、衣服等等。Zappos 高级营销总监乔 · 格鲁斯曼说: “我们觉得这有助于突出我们如此关注这一焦点的原因: 我们的客户。”。“我们在 barrettSF 的团队真的接受了 Zappos 创造乐趣和一点点怪异的核心价值，来说明为什么免费送货、退货和 24/7 的客户服务如此重要。" 该节目于 8月21日在波特兰开始播出。他们将辅之以户外运动和广播广告。
拯救戏剧
案例简介：Advertising agency barrettSF has launched a new campaign for Zappos.com, the online shoe and clothing retailer. Promoting “Drama-free customer service 24/7,” the campaign touts Zappos’s unique and unrivaled customer care. The agency enlisted the help of Comedy Bang! Bang! director Ben Berman to create four television spots, showing customers engaged in easy interactions with Zappos, and then saving their drama for other things in life. In this case, bizarre scenarios involving anything from an overworked comma to an 18th century prima donna. “Usually, we all dread having to return something or getting on the phone with a customer rep,” says creative director Aryan Aminzadeh. “But with Zappos, it’s always easy and drama-free. So, we basically took the ‘save the drama for your mama’ joke and went a little crazy with it.” As odd and quirky as the spots are, they’re right in line with the Zappos brand. “Zappos is a customer service company that just happens to sell shoes, clothing, and more. We feel like this helps highlight the reason why we care about that focus so much: Our customers,” said Joe Grusman, Zappos Senior Marketing Director. “Our team at barrettSF really embraced the Zappos Core Value of creating fun and a little weirdness, to illustrate why free shipping, returns, and 24/7 customer service are so important.” The spots started airing on August 21st in Portland. They’ll be complemented with an out-of-home campaign and radio commercial.
Save The Drama
案例简介：广告公司 barrettSF 为在线鞋服零售商 Zappos.com 发起了一场新的活动。宣传 “无戏剧客户服务 24/7”，宣传 Zappos 独特和无与伦比的客户服务。 该机构获得了喜剧大爆炸的帮助!砰!导演本 · 伯曼创作了四个电视广告，向顾客展示了与 Zappos 的轻松互动，然后将他们的戏剧保存在生活中的其他事情上。在这种情况下，奇怪的场景涉及从过度劳累的逗号到 18 世纪的首席唐娜。 创意总监 Aryan Aminzadeh 说: “通常，我们都害怕不得不退货或打电话给客户代表。”。“但是对于 Zappos 来说，这总是很容易，没有戏剧性。所以，我们基本上接受了 “为你的妈妈保存戏剧” 的笑话，并对此有点疯狂。" 尽管这些景点很奇怪，但它们与 Zappos 品牌是一致的。 “Zappos 是一家客户服务公司，碰巧卖鞋子、衣服等等。Zappos 高级营销总监乔 · 格鲁斯曼说: “我们觉得这有助于突出我们如此关注这一焦点的原因: 我们的客户。”。“我们在 barrettSF 的团队真的接受了 Zappos 创造乐趣和一点点怪异的核心价值，来说明为什么免费送货、退货和 24/7 的客户服务如此重要。" 该节目于 8月21日在波特兰开始播出。他们将辅之以户外运动和广播广告。
Save The Drama
案例简介：Advertising agency barrettSF has launched a new campaign for Zappos.com, the online shoe and clothing retailer. Promoting “Drama-free customer service 24/7,” the campaign touts Zappos’s unique and unrivaled customer care. The agency enlisted the help of Comedy Bang! Bang! director Ben Berman to create four television spots, showing customers engaged in easy interactions with Zappos, and then saving their drama for other things in life. In this case, bizarre scenarios involving anything from an overworked comma to an 18th century prima donna. “Usually, we all dread having to return something or getting on the phone with a customer rep,” says creative director Aryan Aminzadeh. “But with Zappos, it’s always easy and drama-free. So, we basically took the ‘save the drama for your mama’ joke and went a little crazy with it.” As odd and quirky as the spots are, they’re right in line with the Zappos brand. “Zappos is a customer service company that just happens to sell shoes, clothing, and more. We feel like this helps highlight the reason why we care about that focus so much: Our customers,” said Joe Grusman, Zappos Senior Marketing Director. “Our team at barrettSF really embraced the Zappos Core Value of creating fun and a little weirdness, to illustrate why free shipping, returns, and 24/7 customer service are so important.” The spots started airing on August 21st in Portland. They’ll be complemented with an out-of-home campaign and radio commercial.
拯救戏剧
暂无简介
Save The Drama
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善
