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RUNTOSCROLL
案例简介:一个独特的网站,用户实际上需要运行以滚动页面。沿着这个网站的 “长度”,我们放置了 100 双字母运动鞋,这样任何人都可以免费得到一双,如果他们首先到达的话。结果描述来自俄罗斯各地的成千上万的人实际上在我们的赛道上跑了 14 天。106 独特的用户覆盖了 30 000 000米的总距离,以追求新的字母运动鞋。
RUNTOSCROLL
案例简介:A unique website where users literally need to run in order to scroll the page. All along the "length" of this site, we placed one hundred pairs of Alphabounce sneakers, so that anyone could get a pair for free if they reached them first. Result description Thousands of people from all over the Russia were actually running on our track for 14 days. 106 000 unique users covered 30 000 000 meters total distance in pursuit for the new Alphabounce sneakers.
RUNTOSCROLL
案例简介:一个独特的网站,用户实际上需要运行以滚动页面。沿着这个网站的 “长度”,我们放置了 100 双字母运动鞋,这样任何人都可以免费得到一双,如果他们首先到达的话。结果描述来自俄罗斯各地的成千上万的人实际上在我们的赛道上跑了 14 天。106 独特的用户覆盖了 30 000 000米的总距离,以追求新的字母运动鞋。
RUNTOSCROLL
案例简介:A unique website where users literally need to run in order to scroll the page. All along the "length" of this site, we placed one hundred pairs of Alphabounce sneakers, so that anyone could get a pair for free if they reached them first. Result description Thousands of people from all over the Russia were actually running on our track for 14 days. 106 000 unique users covered 30 000 000 meters total distance in pursuit for the new Alphabounce sneakers.
RUNTOSCROLL
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RUNTOSCROLL
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基本信息
- 广告战役: #RUNTOSCROLL#
- 广告品牌: adidas Originals
- 发布日期: 2017-11-01
- 行业领域: 运动鞋服 , 运动鞋 , 穿着/装扮
- 媒体类别: 短视频
- 广告语言: 俄语
- 媒介平台: 网络
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获得奖项:
- International advertising festival “White Square” (Minsk, Belarus) 2018 Silver
- Europes Premier Creative Awards 2017 Bronze
- The European Advertising Festival 2017 Silver
- Golden Drum International Advertising Festival 2018 Silver Drum
- Golden Drum International Advertising Festival 2018 Golden Drum
- Golden Drum International Advertising Festival 2018 Golden Drum Grand Prix
- International Advertising Festival Red Apple 2017 Bronze
- International advertising festival “White Square” (Minsk, Belarus) 2018 Bronze
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