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案例简介:概要 我们的简报是推出新的阿迪达斯字母跑步鞋,强调它们的多功能性,使它们适合各种跑步者。人们在一天中的不同时间、不同地点、不同距离、出于不同目的跑步。唯一团结他们的是跑步。 战略 有些人在公园跑步,有些在健身房,有些在体育场。吸引他们的唯一方法是为每个跑步的人创造一个通用的跑步地点。 结果 成千上万来自俄罗斯各地的人实际上在我们的赛道上跑步。106 独特的用户覆盖了 30 000 000米的总距离,以追求新的字母运动鞋。 执行 一个网站,跟踪 GPS 和加速度计数据从手机和滚动,如果用户运行。沿着这个网站的 “长度”,我们放置了 100 双字母运动鞋,这样任何人都可以免费得到一双,如果他们首先到达的话。比赛在俄罗斯各地举行了 14 天。 活动描述 移动网站体验变成了竞争!独特的登陆页面,用户需要运行以滚动它。
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案例简介:Synopsis Our brief was to launch the new adidas Alphabounce running shoes, by highlighting their versatility that makes them fit for all kinds of runners. People run at different times of the day, at different places, at different distances, for different purposes. And the only thing that unites them is running. Strategy There are some people who run in parks, some at gyms, other at stadiums. The only way to attract them all is to create a universal running location for everyone who run. Outcome Thousands of people from all over the Russia were actually running on our track. 106 000 unique users covered 30 000 000 meters total distance in pursuit for the new Alphabounce sneakers. Execution A website that tracks GPS and accelerometer data from mobile phone and scrolls if user runs. All along the "length" of this site, we placed one hundred pairs of Alphabounce sneakers, so that anyone could get a pair for free if they reached them first. Competition took place all over the Russia for 14 days. CampaignDescription A mobile website experience turned into a competition! The unique landing page where users literally need to run in order to scroll it.
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案例简介:概要 我们的简报是推出新的阿迪达斯字母跑步鞋,强调它们的多功能性,使它们适合各种跑步者。人们在一天中的不同时间、不同地点、不同距离、出于不同目的跑步。唯一团结他们的是跑步。 战略 有些人在公园跑步,有些在健身房,有些在体育场。吸引他们的唯一方法是为每个跑步的人创造一个通用的跑步地点。 结果 成千上万来自俄罗斯各地的人实际上在我们的赛道上跑步。106 独特的用户覆盖了 30 000 000米的总距离,以追求新的字母运动鞋。 执行 一个网站,跟踪 GPS 和加速度计数据从手机和滚动,如果用户运行。沿着这个网站的 “长度”,我们放置了 100 双字母运动鞋,这样任何人都可以免费得到一双,如果他们首先到达的话。比赛在俄罗斯各地举行了 14 天。 活动描述 移动网站体验变成了竞争!独特的登陆页面,用户需要运行以滚动它。
Runtoscroll
案例简介:Synopsis Our brief was to launch the new adidas Alphabounce running shoes, by highlighting their versatility that makes them fit for all kinds of runners. People run at different times of the day, at different places, at different distances, for different purposes. And the only thing that unites them is running. Strategy There are some people who run in parks, some at gyms, other at stadiums. The only way to attract them all is to create a universal running location for everyone who run. Outcome Thousands of people from all over the Russia were actually running on our track. 106 000 unique users covered 30 000 000 meters total distance in pursuit for the new Alphabounce sneakers. Execution A website that tracks GPS and accelerometer data from mobile phone and scrolls if user runs. All along the "length" of this site, we placed one hundred pairs of Alphabounce sneakers, so that anyone could get a pair for free if they reached them first. Competition took place all over the Russia for 14 days. CampaignDescription A mobile website experience turned into a competition! The unique landing page where users literally need to run in order to scroll it.
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