Pergo Vs. Everything|短视频|广告营销案例【ADGuider广告指南】

Pergo Vs.Everything

案例简介：PERGO VS.一切佩尔戈在威尼斯海滩的中央，挑战穿着高跟鞋的摔跤手、一只 9,000 磅重的大象和一个游行乐队摧毁它的新地板。 Pergo XP 是普通强化木地板的两倍，通过超级无聊的工业测试证明。但是它能经受住有趣的挑战吗？ Pergo 在这个国家寻找折磨地面的行为，然后飞到最糟糕的地方 -- 加利福尼亚州威尼斯海滩 -- 寻找一个非常奇怪的地方, 非常公共的产品演示在一个由 Pergo 构成的舞台上。结果是 PergoVs.com，从 redneckriverdancer 到穿着高跟鞋的职业摔跤手，再到从头到脚穿着钢羊毛的霹雳舞舞者，每个人都笨拙地攻击地板。 “我们想上演一场疯狂的人试图摧毁我们客户的产品，生活在一个手持相机的公众面前, 菲茨杰拉德公司的 CCO 诺埃尔 · 科特雷尔说。“我们的客户非常勇敢。” 其他挑战者包括一场以纳乔奶酪枪和鳄梨酱炸弹为特色的中学食物大战，一只 9,000 磅重的大象表演了令人难以置信的糟糕魔术，70 岁的滑旱冰运动员和一整个大学游行乐队。该活动是由导演杰里米 · 康纳在游击队拍摄的。

Pergo Vs.Everything

案例简介：PERGO VS. EVERYTHING Pergo challenges wrestlers in high heels, a 9,000 pound elephant and a marching band to destroy its new floor, in the middle of Venice Beach. Pergo XP is twice as durable as ordinary laminate flooring, as proven by a super-boring industrial test. But can it withstand interesting challenges? Pergo searched the country for floor-torturing acts, then flew the best-slash-worst to the Mecca of weirdness – Venice Beach, CA – for a very odd, very public product demonstration on a stage made of Pergo. The result is PergoVs.com, where everyone from redneckriverdancers to pro wrestlers in high heels to breakdancers dressed head to toe in steel wool awkwardly attack the floor. “We wanted to stage a kind of tongue-in-cheek anti-talent show of crazy people trying to destroy our client’s product, live in front of a camera-phone-toting public,” said Noel Cottrell, CCO at Fitzgerald+CO. “Our client was very brave.” Other challengers include a middle school food fight featuring nacho cheese guns and guacamole bombs, a 9,000 pound elephant performing incredibly bad magic tricks, 70’s-style rollerskaters and an entire college marching band. The event was filmed by director Jeremy Konner at Partizan.