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Havas Media Group和PUMA发起了首届OOH运动活动
案例简介：描述 Havas Media Group与Firefly合作推出了最新的PUMA广告系列，从而全速推动了程序化广告的未来，该公司利用出租车和拼车来建立智能城市媒体网络。使用Firefly的地理定位技术，Havas Media将在纽约第五大道PUMA零售店的盛大开业期间提供超相关的内容。此激活是针对 “户外运动” 进行的第一个也是唯一的优化，它8月5日启动并贯穿2019年9月2日。竞选和媒体交易是由Whisk代理商促成的。 针对 “运动中” 进行了优化，该活动针对一天中不同地点和时间的消费者进行了地理定位，提供了令人难忘的，高影响力的运动图形内容，以宣传新的商店地址。出租车会将此信息传递到交通繁忙的地区，包括主要机场，旅游景点，运动场和现有的商店邮政编码。对于PUMA来说，这是第一次，该活动将户外活动 (OOH) 扩展到固定广告和见解之外，其情境感知数字智能屏幕根据驾驶员路线，区域人口统计和交通模式确定活动方向和广告频率。 美国哈瓦斯为彪马创建的户外广告，类别为: 零售服务。
Havas Media Group和PUMA发起了首届OOH运动活动
案例简介：Description Havas Media Group drives full speed into the future of programmatic advertising with the launch of its latest campaign for PUMA in partnership with Firefly, the company leveraging taxi and rideshare vehicles to build a smart city media network. Using Firefly’s geotargeting technology, Havas Media will serve hyper-relevant content around the grand opening of PUMA’s retail store on Fifth Avenue in New York. This activation, the first and only optimized for ‘out-of-home in-motion,’ launches August 5 and runs through September 2, 2019. The campaign and media deal was facilitated by Whisk Agency. Optimized for ‘in-motion,’ the campaign geo-targets consumers across different locations and times of day, delivering memorable, high-impact motion graphic content promoting the new stores address. Taxis will deliver this message to high-traffic areas including major airports, tourist attractions, athletic fields, and existing store zip codes. A first for PUMA, this campaign expands out-of-home (OOH) beyond fixed ads and insights, with its situationally aware digital smart screens determining campaign direction and ad frequency based on driver routes, area demographics, and traffic patterns. Outdoor advertisement created by Havas, United States for Puma, within the category: Retail Services.
Havas Media Group and PUMA Launch Inaugural OOH In-Motion Campaign
案例简介：描述 Havas Media Group与Firefly合作推出了最新的PUMA广告系列，从而全速推动了程序化广告的未来，该公司利用出租车和拼车来建立智能城市媒体网络。使用Firefly的地理定位技术，Havas Media将在纽约第五大道PUMA零售店的盛大开业期间提供超相关的内容。此激活是针对 “户外运动” 进行的第一个也是唯一的优化，它8月5日启动并贯穿2019年9月2日。竞选和媒体交易是由Whisk代理商促成的。 针对 “运动中” 进行了优化，该活动针对一天中不同地点和时间的消费者进行了地理定位，提供了令人难忘的，高影响力的运动图形内容，以宣传新的商店地址。出租车会将此信息传递到交通繁忙的地区，包括主要机场，旅游景点，运动场和现有的商店邮政编码。对于PUMA来说，这是第一次，该活动将户外活动 (OOH) 扩展到固定广告和见解之外，其情境感知数字智能屏幕根据驾驶员路线，区域人口统计和交通模式确定活动方向和广告频率。 美国哈瓦斯为彪马创建的户外广告，类别为: 零售服务。
Havas Media Group and PUMA Launch Inaugural OOH In-Motion Campaign
案例简介：Description Havas Media Group drives full speed into the future of programmatic advertising with the launch of its latest campaign for PUMA in partnership with Firefly, the company leveraging taxi and rideshare vehicles to build a smart city media network. Using Firefly’s geotargeting technology, Havas Media will serve hyper-relevant content around the grand opening of PUMA’s retail store on Fifth Avenue in New York. This activation, the first and only optimized for ‘out-of-home in-motion,’ launches August 5 and runs through September 2, 2019. The campaign and media deal was facilitated by Whisk Agency. Optimized for ‘in-motion,’ the campaign geo-targets consumers across different locations and times of day, delivering memorable, high-impact motion graphic content promoting the new stores address. Taxis will deliver this message to high-traffic areas including major airports, tourist attractions, athletic fields, and existing store zip codes. A first for PUMA, this campaign expands out-of-home (OOH) beyond fixed ads and insights, with its situationally aware digital smart screens determining campaign direction and ad frequency based on driver routes, area demographics, and traffic patterns. Outdoor advertisement created by Havas, United States for Puma, within the category: Retail Services.
Havas Media Group和PUMA发起了首届OOH运动活动
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Havas Media Group and PUMA Launch Inaugural OOH In-Motion Campaign
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