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Havas Media Group和PUMA发起了首届OOH运动活动
案例简介：Havas Media Group与Firefly合作推出了最新的PUMA广告系列，从而全速推动了程序化广告的未来，该公司利用出租车和拼车来建立智能城市媒体网络。使用Firefly的地理定位技术，Havas Media将在纽约第五大道PUMA零售店的盛大开业期间提供超相关的内容。此激活是针对 “外出运动” 进行的第一个也是唯一的优化，它8月5日启动并贯穿2019年9月2日。竞选和媒体交易是由Whisk代理商促成的。
Havas Media Group和PUMA发起了首届OOH运动活动
案例简介：Havas Media Group drives full speed into the future of programmatic advertising with the launch of its latest campaign for PUMA in partnership with Firefly, the company leveraging taxi and rideshare vehicles to build a smart city media network. Using Firefly’s geotargeting technology, Havas Media will serve hyper-relevant content around the grand opening of PUMA’s retail store on Fifth Avenue in New York. This activation, the first and only optimized for ‘out-of-home in-motion,’ launches August 5 and runs through September 2, 2019. The campaign and media deal was facilitated by Whisk Agency.
Havas Media Group and PUMA Launch Inaugural OOH In-Motion Campaign
案例简介：Havas Media Group与Firefly合作推出了最新的PUMA广告系列，从而全速推动了程序化广告的未来，该公司利用出租车和拼车来建立智能城市媒体网络。使用Firefly的地理定位技术，Havas Media将在纽约第五大道PUMA零售店的盛大开业期间提供超相关的内容。此激活是针对 “外出运动” 进行的第一个也是唯一的优化，它8月5日启动并贯穿2019年9月2日。竞选和媒体交易是由Whisk代理商促成的。
Havas Media Group and PUMA Launch Inaugural OOH In-Motion Campaign
案例简介：Havas Media Group drives full speed into the future of programmatic advertising with the launch of its latest campaign for PUMA in partnership with Firefly, the company leveraging taxi and rideshare vehicles to build a smart city media network. Using Firefly’s geotargeting technology, Havas Media will serve hyper-relevant content around the grand opening of PUMA’s retail store on Fifth Avenue in New York. This activation, the first and only optimized for ‘out-of-home in-motion,’ launches August 5 and runs through September 2, 2019. The campaign and media deal was facilitated by Whisk Agency.
Havas Media Group和PUMA发起了首届OOH运动活动
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Havas Media Group and PUMA Launch Inaugural OOH In-Motion Campaign
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