The Reborn Light Project|海报/平面|广告营销案例【ADGuider广告指南】

重生的光项目

案例简介：背景人们认为电动汽车是可持续的，但这并不完全正确。虽然EV使用高性能电池，但它们具有电池寿命，并且达到使用寿命的电池会被丢弃。连同电池，电动汽车复杂的身体部位也被处理。电动汽车电池和身体部位在他们完成电动汽车服务后可能会被重新利用。 "" 使电动汽车100% 可持续发展。"" 这是我们和我们的客户面临的主要挑战。描述您所在地区的文化/社会/政治/环境气候，以及您在此背景下的竞选活动的重要性 2011年日本东部大地震严重破坏了福岛县的Namie-city。该镇大部分地区被海啸淹没，人们被迫撤离。 114国道是贯穿基础设施被毁地区中心的基本后勤基础设施，灾后被封锁。2017，针对Namie-city的疏散命令被取消，一些人回到了该镇。然而，如果基础设施得不到改善，重建就无法按计划进行。重生的灯被安装在国道114 1.4千米。由于这一地区的人们遭受核电站的破坏，他们拒绝继续 “依靠来自发电厂的电力”。重生的光加速了纳米城的重建，使他们的愿望成真。描述创意 (30% 的选票) 日产改变了电动汽车的周期，创造了一个新的基础设施。日产改变了电动汽车的电池和车身部件 -- 从在电动汽车中完成角色的部件到可以重生并重新为人们服务的部件。日产有 “重生之光” 的想法路灯是通过使用废弃的电动汽车电池和身体部位创造的。电动车重生后继续出色地照亮街道和司机。越多的人驾驶电动汽车，不依赖电力的基础设施将在世界各地扩张。电动汽车现在是100% 可持续的，回收利用，并转化为一种新的环保灯。描述策略 (20% 的选票) 尽管许多汽车制造商正在研究回收电动汽车电池的方法，但由于成本高，它还没有成为一个行业。日产认为，在不分离和熔化电池的情况下，将电池重新用作大型可充电电池会更有效。此外，针对电池便携的事实，我们开发了一种新的基础设施，将其与太阳能电池板相结合，允许它在任何国家和地区使用。描述执行情况 (20% 的选票) 重生的光不需要电源。它的能量在白天用电动汽车和太阳能储存，晚上发光。光的主体由回收的电动汽车用钢制成。假设日本的自然灾害频繁，即使在地震和台风下也不会下降，并且根据计算设计确保其强度。由于这种光可以储备能量，即使连续五天没有阳光，它能够照亮365天。日产决定把这盏灯放在一个日本基础设施短缺最多的地方。这盏灯被放置在日本东部大地震造成严重破坏的福岛Namie市的114号国道上。重生的光明使Namie镇从日本毁灭最严重的城镇变成了日本基础设施最先进的城镇。描述结果/影响 (30% 的选票) 重生的光明支持了纳米城114国道的全面恢复，那里又黑又不方便。114号国道条件的改善有助于促进纳米市的重建工程。重生之光开发了一种新的EV电池再利用生态系统，并向世界证明了EV的惊人潜力，这有助于将对EV重要性的理解提高12%。 20多个地区对这种光表现出兴趣，并对其安装进行了询问。日产计划将该项目进一步扩展到Namie-city以外的地方。

重生的光项目

案例简介：Background People believe that EVs are sustainable but it's not completely true. Although EV uses high-performance batteries, they have battery life, and batteries that reach their end of life get discarded. Together with batteries EV's sophisticated body parts are also disposed. EV batteries and body parts could have been repurposed after they finished serving in EVs. ""Making EVs 100% sustainable."" This was the major challenge we and our client embarked on. Describe the cultural/social/political/environmental climate in your region and the significance of your campaign within this context Namie-city in Fukushima prefecture was heavily damaged by the Great East Japan Earthquake in 2011. Most of the town was swamped by the tsunami and people were forced to evacuate. The National Route 114, the fundamental logistic infrastructure running through the center of the area with destroyed infrastructure, had been blocked after the disaster. In 2017, evacuation order against Namie-city was removed and some people came back to the town. However, without improved infrastructure, reconstruction could not proceed as planned. THE REBORN LIGHT was installed along the National Route 114 for 1.4km. As people in this area suffered damage from the nuclear power plant, they rejected to continue to “rely on the electricity from power plants.” THE REBORN LIGHT has accelerated the reconstruction of Namie-city, making their wishes come true. Describe the creative idea (30% of vote) Nissan has changed the cycle of EVs and created a new infrastructure. Nissan transformed EV battery and body parts - from parts that finished their role in EVs to something that can be reborn and repurposed for people again. Nissan had the idea of “THE REBORN LIGHT.” Street lights were created by using discarded EV battery and body parts. EV continues to illuminate streets and drivers brilliantly after it's reborn. The more people drive EVs, the more infrastructure that doesn't rely on electricity will expand throughout the world. EV is now 100% sustainable, recycled and transformed into a new environmentally friendly light. Describe the strategy (20% of vote) Although many car manufacturers are examining the way to recycle EV battery, it has not become an industry due to the high cost. Nissan considered that it will be more efficient to reuse the battery as a big rechargeable battery without separating and melting the battery. Also, focusing on the fact that battery is portable, we developed a new infrastructure by combining it with solar panel, allowing it to be used in any country and regions. Describe the execution (20% of vote) THE REBORN LIGHT does not require electrical power source. Its energy is reserved during daytime using EV and solar power and illuminates at night.The main body of the light is made from recycled steel of EVs. Assuming the frequent natural disaster in Japan, it will never fall even under earthquakes and typhoons and its strength is secured based on calculated design.As this light can reserve energy, even if there is no sunlight for five consecutive days, it is able to illuminate for 365 days.Nissan decided to place this light in a place that is experiencing the most infrastructure shortage in Japan.This light was placed at the National Route 114 in Namie-city, Fukushima – the town which had heavy damage by the Great East Japan Earthquake. THE REBORN LIGHT changed the town of Namie from the most destroyed town in Japan to the town with the most advanced infrastructure in Japan. Describe the results/impact (30% of vote) THE REBORN LIGHT has supported the full-scale recovery of the National Route 114 in Namie-city that was dark and inconvenient. The improved condition of the National Route 114 contributed to the facilitation of reconstruction works in Namie-city. THE REBORN LIGHT developed a new eco-system of EV battery reuse and proved EV’s amazing potential to the world, which helped to increase the understanding of EV significance by 12 %. More than 20 regions showed interest in this light and made inquiries about its installation. Nissan plans to further expand this project to places beyond Namie-city.