The Reborn Light Project|海报/平面|广告营销案例【ADGuider广告指南】

重生之光计划

案例简介：背景人们相信电动汽车是可持续的，但并不完全正确。尽管EV使用高性能电池，但它们具有电池寿命，并且达到使用寿命的电池被丢弃。与电池一起，EV的复杂车身部件也被处理。电动汽车电池和车身部件在完成电动汽车服役后，本可以重新使用。 “让电动汽车100% 可持续发展” “这是我们和我们的客户面临的重大挑战。描述您所在地区的文化/社会/政治/环境气候，以及在此背景下您的竞选活动的意义 2011年东日本大地震，福岛县的纳美惠市受到严重破坏。该镇大部分地区被海啸淹没，人们被迫疏散。 114国道是贯穿该地区中心的基本后勤基础设施，在灾后被封锁。2017年，针对Namie-city的疏散命令被取消，一些人回到了小镇。然而，如果没有改善基础设施，重建就无法按计划进行。 REBORN LIGHT沿国道114安装1.4千米。由于这一地区的人们遭受了核电站的破坏，他们拒绝继续 “依靠发电厂的电力”。 REBORN LIGHT加速了Namie-city的重建，使他们的愿望成真。描述创造性的想法 (投票30%) 日产改变了电动汽车的周期，并创建了新的基础设施。日产改变了电动汽车电池和车身部件-从完成在电动汽车中发挥作用的部件，变成了可以重生并重新用于人们的用途。日产有了 “REBORN LIGHT” 的想法。路灯是通过使用废弃的电动汽车电池和车身部件创建的。电动汽车在重生后继续照亮街道和司机。电动汽车的人越多，不依赖电力的基础设施就会在世界各地扩展。 EV现在是100% 可持续的，回收和转化为一个新的环保灯。描述策略 (投票20%) 尽管许多汽车制造商正在研究回收EV电池的方式，但由于成本过高，它并没有成为一个行业。日产认为，将电池作为大的可充电电池重复使用将更高效，而无需分离和熔化电池。此外，专注于电池是便携式的事实，我们通过将其与太阳能电池板相结合开发了一种新的基础设施，使其能够在任何国家和地区使用。描述执行 (投票的20%) REBORN LIGHT不需要电源。它的能量在白天使用EV和太阳能发电时被保留，并在夜间照明。灯的主体由EV的再生钢制成。假设日本自然灾害频繁，即使在地震和台风下，它也永远不会坠落，而且根据计算的设计确定了它的强度。由于这种光线可以储备能量，即使连续五天没有阳光，它能够照亮365天.Nissan决定把这盏灯的地方正在经历有史以来最基础设施短缺Japan.this光被放置在National Route 114 Namie-城市，Fukushima-这个城市的严重破坏的Great East Japan Earthquake.THE REBORN LIGHT将奈美镇从日本被毁最严重的城镇改为日本基础设施最先进的城镇。描述结果/影响 (投票30%) REBORN LIGHT支持了国道114在Namie市的全面恢复，这是黑暗和不方便的。114国道的状况得到改善，促进了Namie市的重建工作。 REBORN LIGHT开发了一种新的电动汽车电池再利用生态系统，并向世界证明了电动汽车的惊人潜力，这有助于增加对电动汽车重要性的理解12%。 20多个地区对此表示兴趣，并对其安装进行了询问。日产计划将这个项目进一步扩大到Namie-city以外的地方。

重生之光计划

案例简介：Background People believe that EVs are sustainable but it's not completely true. Although EV uses high-performance batteries, they have battery life, and batteries that reach their end of life get discarded. Together with batteries EV's sophisticated body parts are also disposed. EV batteries and body parts could have been repurposed after they finished serving in EVs. ""Making EVs 100% sustainable."" This was the major challenge we and our client embarked on. Describe the cultural/social/political/environmental climate in your region and the significance of your campaign within this context Namie-city in Fukushima prefecture was heavily damaged by the Great East Japan Earthquake in 2011. Most of the town was swamped by the tsunami and people were forced to evacuate. The National Route 114, the fundamental logistic infrastructure running through the center of the area with destroyed infrastructure, had been blocked after the disaster. In 2017, evacuation order against Namie-city was removed and some people came back to the town. However, without improved infrastructure, reconstruction could not proceed as planned. THE REBORN LIGHT was installed along the National Route 114 for 1.4km. As people in this area suffered damage from the nuclear power plant, they rejected to continue to “rely on the electricity from power plants.” THE REBORN LIGHT has accelerated the reconstruction of Namie-city, making their wishes come true. Describe the creative idea (30% of vote) Nissan has changed the cycle of EVs and created a new infrastructure. Nissan transformed EV battery and body parts - from parts that finished their role in EVs to something that can be reborn and repurposed for people again. Nissan had the idea of “THE REBORN LIGHT.” Street lights were created by using discarded EV battery and body parts. EV continues to illuminate streets and drivers brilliantly after it's reborn. The more people drive EVs, the more infrastructure that doesn't rely on electricity will expand throughout the world. EV is now 100% sustainable, recycled and transformed into a new environmentally friendly light. Describe the strategy (20% of vote) Although many car manufacturers are examining the way to recycle EV battery, it has not become an industry due to the high cost. Nissan considered that it will be more efficient to reuse the battery as a big rechargeable battery without separating and melting the battery. Also, focusing on the fact that battery is portable, we developed a new infrastructure by combining it with solar panel, allowing it to be used in any country and regions. Describe the execution (20% of vote) THE REBORN LIGHT does not require electrical power source. Its energy is reserved during daytime using EV and solar power and illuminates at night.The main body of the light is made from recycled steel of EVs. Assuming the frequent natural disaster in Japan, it will never fall even under earthquakes and typhoons and its strength is secured based on calculated design.As this light can reserve energy, even if there is no sunlight for five consecutive days, it is able to illuminate for 365 days.Nissan decided to place this light in a place that is experiencing the most infrastructure shortage in Japan.This light was placed at the National Route 114 in Namie-city, Fukushima – the town which had heavy damage by the Great East Japan Earthquake. THE REBORN LIGHT changed the town of Namie from the most destroyed town in Japan to the town with the most advanced infrastructure in Japan. Describe the results/impact (30% of vote) THE REBORN LIGHT has supported the full-scale recovery of the National Route 114 in Namie-city that was dark and inconvenient. The improved condition of the National Route 114 contributed to the facilitation of reconstruction works in Namie-city. THE REBORN LIGHT developed a new eco-system of EV battery reuse and proved EV’s amazing potential to the world, which helped to increase the understanding of EV significance by 12 %. More than 20 regions showed interest in this light and made inquiries about its installation. Nissan plans to further expand this project to places beyond Namie-city.