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自由
案例简介：购买新的是看重一场创新竞赛，这种竞赛带来了技术的可处置时代，过度消费，稀缺自然资源的枯竭，以及一种产品投放市场仅几个月后就被计划过时的时代。相反，购买翻新意味着选择一个更公平、更可持续的未来，让非常高科技的产品以比新产品便宜70% 的价格出售。Backmarket以成为旗手而自豪的未来。该品牌不再是挑逗科技巨头的初创公司挑战者。法国翻新产品的领导人，由于今年筹集了1.1亿欧元和三位数的增长，现在是新的文化的真正替代品; 他们想让这一点变得众所周知。法国马塞尔 (Marcel) 为Backmarket创建的综合广告，类别包括: 电子、技术、零售服务。
自由
案例简介：To buy new is to value a race for innovation that has brought about the era of disposability in technology, over-consumption, the depletion of scarce natural resources and the planned obsolescence of a product only a few months after it has been put on the market. Conversely, buying refurbished means choosing a fairer, more sustainable future by allowing very high-tech products to be sold at up to 70% cheaper than new ones. A future that Backmarket is proud to be the standard-bearer. The brand is no longer the start-up challenger that has come to tease the giants of technology. The French leader of refurbished products, thanks to its 110 million euros raised this year and triple-digit growth, is now a real alternative to the culture of the new; and they want to make this known. Integrated advertisement created by Marcel, France for Backmarket, within the categories: Electronics, Technology, Retail Services.
Freedom
案例简介：购买新的是看重一场创新竞赛，这种竞赛带来了技术的可处置时代，过度消费，稀缺自然资源的枯竭，以及一种产品投放市场仅几个月后就被计划过时的时代。相反，购买翻新意味着选择一个更公平、更可持续的未来，让非常高科技的产品以比新产品便宜70% 的价格出售。Backmarket以成为旗手而自豪的未来。该品牌不再是挑逗科技巨头的初创公司挑战者。法国翻新产品的领导人，由于今年筹集了1.1亿欧元和三位数的增长，现在是新的文化的真正替代品; 他们想让这一点变得众所周知。法国马塞尔 (Marcel) 为Backmarket创建的综合广告，类别包括: 电子、技术、零售服务。
Freedom
案例简介：To buy new is to value a race for innovation that has brought about the era of disposability in technology, over-consumption, the depletion of scarce natural resources and the planned obsolescence of a product only a few months after it has been put on the market. Conversely, buying refurbished means choosing a fairer, more sustainable future by allowing very high-tech products to be sold at up to 70% cheaper than new ones. A future that Backmarket is proud to be the standard-bearer. The brand is no longer the start-up challenger that has come to tease the giants of technology. The French leader of refurbished products, thanks to its 110 million euros raised this year and triple-digit growth, is now a real alternative to the culture of the new; and they want to make this known. Integrated advertisement created by Marcel, France for Backmarket, within the categories: Electronics, Technology, Retail Services.
自由
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Freedom
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