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马克或什么都没有
案例简介：执行 一周以来，马克 · 多赛尔改变了用户的旅程，允许互联网用户免费享受免费的 x 级电影。一个条件: 接受挑战，在脸谱网上把他们的名字改成马克。使用了以下资产: 网站: 改变网站上的用户旅程，允许每个成年人异常免费地发现电影目录。网络视频: 在 Youtube 上发布的病毒视频来解释这个概念。社交网络:在 Facebook 和 Twitter 上激活，鼓励成年人接受马克 · 多塞尔挑战。 相关性 该活动是一次有限时间的促销活动，通过社交网络激活，吸引客户与产品和品牌直接互动。结果是 Dorcel Club 网站上的订阅量增加了。 结果 这场运动取得了巨大成功，绝对没有购买媒体。>> 在 Youtube 上:-推特上超过 80,000 次浏览: -连续 7 小时的法国热门话题-10 分钟的世界热门话题-超过 4,000 个标签报价-4000 万次浏览>> 令人印象深刻的媒体支持:-超过 100 篇网络文章-引用法国著名的信息大众媒体，包括 4 个电视/广播频道。>> 网站 MarcOuRien.com 成为参考:-通过 Facebook Connect 访问了 x10-25 000 个新用户 = 25,000 人，他们敢于向世界展示看高质量色情电影没有什么不好! 概要 马克 · 多塞尔不得不面对一个悖论: 性无处不在，但 X 级电影仍然是禁忌。事实上，91% 的人已经看过色情电影。但只有 21% 的人愿意承认这一点。欧洲无可争议的成人电影之王马克 · 多塞尔怎么能推广道德制作和执行良好的成人电影，而没有人敢承认他/她的消费？所以今年马克 · 多塞尔决定拿他的行业的第一个问题: 色情犯罪。 活动描述 MARC DORCEL 让每个人都有机会在 60 天内免费发现 Dorcel 的高级内容…… 但有一个小条件: 你承认看色情电影，并通过在 Facebook 上把你的名字改成马克来收回它。基本上是马克或什么都没有。是的，这意味着在不可逆的 60 天里，在你所有的朋友、同事、家人、男朋友或女朋友，甚至你的母亲面前声称你正在享受精心制作的成人内容。 战略 成人电影消费者的困难在于接受这种爱好。所以他们更喜欢看盗版低质量的电影，而不是选择质量。但是马克 · 多塞尔认为你不应该因为看色情而感到羞耻…… 只要他能做到: 高生产价值的电影，道德制作的, well-executed.So 多亏了他网站上的一个简单的 Facebook 连接，马克 · 多塞尔民主化并制作了更多魅力的成人电影…… 当然，只要他能做到!
马克或什么都没有
案例简介：Execution For one week, MARC DORCEL has changed the users journey and allowed Internet users to enjoy free x-rated films for free. One condition : take on the challenge to change their name to Marc on Facebook.The followings assets were used :•Website : change of the user journey on the website to allow every adult to discover the film catalogue exceptionally for free.•Web video: a viral video posted on Youtube to explain the concept.•Social network : an activation on Facebook and Twitter to encourage adults to take on the MARC DORCEL challenge. Relevancy The campaign was a limited time promotional offer, activated through social networks, engaging customers into a direct interaction with the product and the brand. The result was the increase in subscriptions on the Dorcel Club website. Outcome The campaign was a huge success with absolutely no purchase of media.>> On Youtube :-more than 80,000 views>> On Twitter :-Trending Topics France for 7 successive hours -Trending Topics Worlwide for 10 minutes-More than 4,000 hashtag quotes-40 millions views>> Impressive media support :-More than 100 web articles-Quotes on famous French information mass media including 4 TV/Radio channels.>> The website MarcOuRien.com became a reference :-visits x10-25,000 new subscribers via the Facebook Connect = 25,000 people who dare to show to the world that there is nothing bad watching high quality porn ! Synopsis MARC DORCEL has to face a paradox : sex is everywhere but X-rated films are still taboo.Indeed 91% have already watched porn. But only a small 21% is willing to admit it. How can MARC DORCEL, the undisputed king of adult films in Europe, promote ethically produced and well-executed adult films whereas nobody dare to admit his/her consumption ? So this year MARC DORCEL decided to take the number one issue of his industry : porn guilt. Campaign Description MARC DORCEL gave everyone the chance to discover Dorcel’s premium content for free during 60 days… but under one little condition : that you admit to watch porn and reclaim it by changing your name to Marc… on Facebook. Basically it’s « Marc or Nothing ».Yes, that means claiming for an unreversible 60 days, in front all of your friends, colleagues, family, boyfriend or girlfriend and even your mother, that you’re enjoying well-made adult content. Strategy The difficulty for adult films consumers is to accept that kind of « hobby ». So they mostly prefer watching pirated low-quality films with the greatest discretion than choosing quality. But MARC DORCEL thinks that you shouldn’t be ashamed to watch porn… as long as he makes it : high production value films, ethically produced, and well-executed.So thanks to a simple Facebook Connect on his website, MARC DORCEL democratizes and makes more glamour adult films… as long as he makes it of course !
Marc Or Nothing
案例简介：执行 一周以来，马克 · 多赛尔改变了用户的旅程，允许互联网用户免费享受免费的 x 级电影。一个条件: 接受挑战，在脸谱网上把他们的名字改成马克。使用了以下资产: 网站: 改变网站上的用户旅程，允许每个成年人异常免费地发现电影目录。网络视频: 在 Youtube 上发布的病毒视频来解释这个概念。社交网络:在 Facebook 和 Twitter 上激活，鼓励成年人接受马克 · 多塞尔挑战。 相关性 该活动是一次有限时间的促销活动，通过社交网络激活，吸引客户与产品和品牌直接互动。结果是 Dorcel Club 网站上的订阅量增加了。 结果 这场运动取得了巨大成功，绝对没有购买媒体。>> 在 Youtube 上:-推特上超过 80,000 次浏览: -连续 7 小时的法国热门话题-10 分钟的世界热门话题-超过 4,000 个标签报价-4000 万次浏览>> 令人印象深刻的媒体支持:-超过 100 篇网络文章-引用法国著名的信息大众媒体，包括 4 个电视/广播频道。>> 网站 MarcOuRien.com 成为参考:-通过 Facebook Connect 访问了 x10-25 000 个新用户 = 25,000 人，他们敢于向世界展示看高质量色情电影没有什么不好! 概要 马克 · 多塞尔不得不面对一个悖论: 性无处不在，但 X 级电影仍然是禁忌。事实上，91% 的人已经看过色情电影。但只有 21% 的人愿意承认这一点。欧洲无可争议的成人电影之王马克 · 多塞尔怎么能推广道德制作和执行良好的成人电影，而没有人敢承认他/她的消费？所以今年马克 · 多塞尔决定拿他的行业的第一个问题: 色情犯罪。 活动描述 MARC DORCEL 让每个人都有机会在 60 天内免费发现 Dorcel 的高级内容…… 但有一个小条件: 你承认看色情电影，并通过在 Facebook 上把你的名字改成马克来收回它。基本上是马克或什么都没有。是的，这意味着在不可逆的 60 天里，在你所有的朋友、同事、家人、男朋友或女朋友，甚至你的母亲面前声称你正在享受精心制作的成人内容。 战略 成人电影消费者的困难在于接受这种爱好。所以他们更喜欢看盗版低质量的电影，而不是选择质量。但是马克 · 多塞尔认为你不应该因为看色情而感到羞耻…… 只要他能做到: 高生产价值的电影，道德制作的, well-executed.So 多亏了他网站上的一个简单的 Facebook 连接，马克 · 多塞尔民主化并制作了更多魅力的成人电影…… 当然，只要他能做到!
Marc Or Nothing
案例简介：Execution For one week, MARC DORCEL has changed the users journey and allowed Internet users to enjoy free x-rated films for free. One condition : take on the challenge to change their name to Marc on Facebook.The followings assets were used :•Website : change of the user journey on the website to allow every adult to discover the film catalogue exceptionally for free.•Web video: a viral video posted on Youtube to explain the concept.•Social network : an activation on Facebook and Twitter to encourage adults to take on the MARC DORCEL challenge. Relevancy The campaign was a limited time promotional offer, activated through social networks, engaging customers into a direct interaction with the product and the brand. The result was the increase in subscriptions on the Dorcel Club website. Outcome The campaign was a huge success with absolutely no purchase of media.>> On Youtube :-more than 80,000 views>> On Twitter :-Trending Topics France for 7 successive hours -Trending Topics Worlwide for 10 minutes-More than 4,000 hashtag quotes-40 millions views>> Impressive media support :-More than 100 web articles-Quotes on famous French information mass media including 4 TV/Radio channels.>> The website MarcOuRien.com became a reference :-visits x10-25,000 new subscribers via the Facebook Connect = 25,000 people who dare to show to the world that there is nothing bad watching high quality porn ! Synopsis MARC DORCEL has to face a paradox : sex is everywhere but X-rated films are still taboo.Indeed 91% have already watched porn. But only a small 21% is willing to admit it. How can MARC DORCEL, the undisputed king of adult films in Europe, promote ethically produced and well-executed adult films whereas nobody dare to admit his/her consumption ? So this year MARC DORCEL decided to take the number one issue of his industry : porn guilt. Campaign Description MARC DORCEL gave everyone the chance to discover Dorcel’s premium content for free during 60 days… but under one little condition : that you admit to watch porn and reclaim it by changing your name to Marc… on Facebook. Basically it’s « Marc or Nothing ».Yes, that means claiming for an unreversible 60 days, in front all of your friends, colleagues, family, boyfriend or girlfriend and even your mother, that you’re enjoying well-made adult content. Strategy The difficulty for adult films consumers is to accept that kind of « hobby ». So they mostly prefer watching pirated low-quality films with the greatest discretion than choosing quality. But MARC DORCEL thinks that you shouldn’t be ashamed to watch porn… as long as he makes it : high production value films, ethically produced, and well-executed.So thanks to a simple Facebook Connect on his website, MARC DORCEL democratizes and makes more glamour adult films… as long as he makes it of course !
马克或什么都没有
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Marc Or Nothing
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