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Facebook 记忆
案例简介：活动描述 菲律宾是 Facebook 的世界之都，该组织利用 “纪念” 为千禧一代的新闻提供历史。 执行 这项努力是在选举前一个月进行的。在这场运动之后，其他非政府组织也紧随其后。 结果 这个想法有助于推动社会和街道上的运动。这个想法的范围比通常的摇滚邮报多 1,305%。参与率比行业平均水平高出 200%。这一努力达到了 649,400 千禧一代，足以击败马科斯的儿子，他以 263,473 张选票输掉了比赛。 战略 这场运动不仅仅是解决侵犯人权的问题。它讲述了从媒体封锁到经济强奸的独裁统治的全部故事。 相关性 这是与媒体狮子相关的工作，因为它利用了 Facebook 上名为 “纪念” 的功能作为媒体/频道。 概要 费迪南德 · 马科斯的儿子正在竞选副总统，并试图赢得我们的千禧一代，他们没有经历过他父亲独裁统治的恐怖。他看到他父亲从菲律宾偷了 100亿美元。他看到他的父亲坐牢，折磨，杀死成千上万的菲律宾人。但在选举调查中，他领先。因此，洛克埃德，一个寻求教育年轻人的替代方法的团体，确保千禧一代了解我们的历史。所以他们不会投票给他掌权。
Facebook 记忆
案例简介：CampaignDescription The Philippines being the Facebook capital in the world, the group used ‘Memories’ to bring history to the news feeds of millennials. Execution The effort was run about a month before elections. After this campaign, other NGOs followed. Outcome The idea helped fuel a movement on social and the streets. The idea’s reach was 1,305% more than the usual Rock Ed post.The engagement was 200% more than the average industry rate.The effort reached 649,400 millennials, enough to defeat Marcos’ son who lost by 263,473 votes. Strategy And the campaign didn’t just tackle human rights abuse. It told the whole story of the dictatorship from the muzzling of media to the rape of the economy. Relevancy This is work is relevant for the Media Lions because it made use of the feature on Facebook called 'Memories' as a medium/channel. Synopsis The son of Ferdinand Marcos was running for Vice President, and trying to win our millennials who hadn’t lived through the terror of his father’s dictatorship.He saw his father steal USD 10 Billion from the Philippines. He saw his father jail, torture, and kill thousands upon thousands of Filipinos.But in election surveys, he was leading.And so Rock Ed, a group seeking alternative ways to educate the youth, made sure millennials know about our history. So they don’t vote him to power.
Facebook Memories
案例简介：活动描述 菲律宾是 Facebook 的世界之都，该组织利用 “纪念” 为千禧一代的新闻提供历史。 执行 这项努力是在选举前一个月进行的。在这场运动之后，其他非政府组织也紧随其后。 结果 这个想法有助于推动社会和街道上的运动。这个想法的范围比通常的摇滚邮报多 1,305%。参与率比行业平均水平高出 200%。这一努力达到了 649,400 千禧一代，足以击败马科斯的儿子，他以 263,473 张选票输掉了比赛。 战略 这场运动不仅仅是解决侵犯人权的问题。它讲述了从媒体封锁到经济强奸的独裁统治的全部故事。 相关性 这是与媒体狮子相关的工作，因为它利用了 Facebook 上名为 “纪念” 的功能作为媒体/频道。 概要 费迪南德 · 马科斯的儿子正在竞选副总统，并试图赢得我们的千禧一代，他们没有经历过他父亲独裁统治的恐怖。他看到他父亲从菲律宾偷了 100亿美元。他看到他的父亲坐牢，折磨，杀死成千上万的菲律宾人。但在选举调查中，他领先。因此，洛克埃德，一个寻求教育年轻人的替代方法的团体，确保千禧一代了解我们的历史。所以他们不会投票给他掌权。
Facebook Memories
案例简介：CampaignDescription The Philippines being the Facebook capital in the world, the group used ‘Memories’ to bring history to the news feeds of millennials. Execution The effort was run about a month before elections. After this campaign, other NGOs followed. Outcome The idea helped fuel a movement on social and the streets. The idea’s reach was 1,305% more than the usual Rock Ed post.The engagement was 200% more than the average industry rate.The effort reached 649,400 millennials, enough to defeat Marcos’ son who lost by 263,473 votes. Strategy And the campaign didn’t just tackle human rights abuse. It told the whole story of the dictatorship from the muzzling of media to the rape of the economy. Relevancy This is work is relevant for the Media Lions because it made use of the feature on Facebook called 'Memories' as a medium/channel. Synopsis The son of Ferdinand Marcos was running for Vice President, and trying to win our millennials who hadn’t lived through the terror of his father’s dictatorship.He saw his father steal USD 10 Billion from the Philippines. He saw his father jail, torture, and kill thousands upon thousands of Filipinos.But in election surveys, he was leading.And so Rock Ed, a group seeking alternative ways to educate the youth, made sure millennials know about our history. So they don’t vote him to power.
Facebook 记忆
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Facebook Memories
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