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升彩票
案例简介：战略 根据旅游应用 Waze 的全球评估，马尼拉的交通状况是地球上最差的。如果我们通过游戏化，让加德士加油站的燃油成为最好的体验，会怎么样？ 活动描述 Gamify 在加德士加油，使用一个出现在车站加油站的数字和一个出现在汽车牌照上的数字。 执行 加德士推出了 “升彩票” 促销活动。力学: 1。用加德士的燃料装满你的油箱。2.等待升表自动完全停止。3.如果仪表上的最后一个数字与你的车牌号码的最后一个数字相匹配,你的汽油是免费的!促销活动于 2016年9月开始运行。迄今为止，“升彩票” 已经在全国 72 个加德士站安装。 概要 2016 年，加德士推出了新的铂燃料。为了推动购买该产品及其整个燃料系列，加德士推出了这一促销活动。 结果 11.1 亿印象。2.233% 的全油箱购买增加。3.加德士客户直接归因于该宣传片燃料销售激增 198%。 相关性 这项工作与媒体狮子相关，因为它在宣传片的中心使用了气泵作为媒体。
升彩票
案例简介：Strategy According to the travel app Waze’s global evaluation, Manila has the worst traffic on earth.What if we make gassing up on fuels in Caltex stations the best experience, by gamifying it. CampaignDescription Gamify fueling up at Caltex by using a number that appears on the station's gas pump and a number on the car's plate. Execution Caltex launched the ‘Liter Lottery’ promo.The mechanics:1.Fill your tank with any Caltex fuel.2.Wait for the liter meter to come automatically to a full stop.3.If the last number on the meter matches your plate number’s last digit, your gas is free!The promo has began running in September 2016.‘Liter Lottery’ has been mounted in 72 Caltex stations to date all over the country. Synopsis In 2016, Caltex launched its new Platinum fuel. To push purchase of the product – and its entire range of fuels – Caltex launched this promotion. Outcome 1.1.1 Billion impressions.2.233% increase in full-tank purchases.3.Caltex Clients have directly attributed to the promo a spike of 198% in fuel sales. Relevancy The work is relevant for Media Lions because it made use of the gas pump as a medium at the very center of the promo.
Liter Lottery
案例简介：战略 根据旅游应用 Waze 的全球评估，马尼拉的交通状况是地球上最差的。如果我们通过游戏化，让加德士加油站的燃油成为最好的体验，会怎么样？ 活动描述 Gamify 在加德士加油，使用一个出现在车站加油站的数字和一个出现在汽车牌照上的数字。 执行 加德士推出了 “升彩票” 促销活动。力学: 1。用加德士的燃料装满你的油箱。2.等待升表自动完全停止。3.如果仪表上的最后一个数字与你的车牌号码的最后一个数字相匹配,你的汽油是免费的!促销活动于 2016年9月开始运行。迄今为止，“升彩票” 已经在全国 72 个加德士站安装。 概要 2016 年，加德士推出了新的铂燃料。为了推动购买该产品及其整个燃料系列，加德士推出了这一促销活动。 结果 11.1 亿印象。2.233% 的全油箱购买增加。3.加德士客户直接归因于该宣传片燃料销售激增 198%。 相关性 这项工作与媒体狮子相关，因为它在宣传片的中心使用了气泵作为媒体。
Liter Lottery
案例简介：Strategy According to the travel app Waze’s global evaluation, Manila has the worst traffic on earth.What if we make gassing up on fuels in Caltex stations the best experience, by gamifying it. CampaignDescription Gamify fueling up at Caltex by using a number that appears on the station's gas pump and a number on the car's plate. Execution Caltex launched the ‘Liter Lottery’ promo.The mechanics:1.Fill your tank with any Caltex fuel.2.Wait for the liter meter to come automatically to a full stop.3.If the last number on the meter matches your plate number’s last digit, your gas is free!The promo has began running in September 2016.‘Liter Lottery’ has been mounted in 72 Caltex stations to date all over the country. Synopsis In 2016, Caltex launched its new Platinum fuel. To push purchase of the product – and its entire range of fuels – Caltex launched this promotion. Outcome 1.1.1 Billion impressions.2.233% increase in full-tank purchases.3.Caltex Clients have directly attributed to the promo a spike of 198% in fuel sales. Relevancy The work is relevant for Media Lions because it made use of the gas pump as a medium at the very center of the promo.
升彩票
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Liter Lottery
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